We've loved the switch to Klaviyo! It's been an efficient tool for our business.
July 12, 2023

We've loved the switch to Klaviyo! It's been an efficient tool for our business.

Taylor Hall | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

We use Klaviyo for email and SMS marketing. It allows us to easily create SMS and email campaigns to market our products. We send a minimum of 3 emails weekly and 2 SMS messages.We previously used a different company for SMS and were paying nearly triple. Klaviyo allowed us to streamline SMS and email into 1 platform and dramatically cut our monthly expense while continuing to show growth in these 2 areas.

Pros

  • Easy to use
  • Pricing is easy to understand
  • Love the education available

Cons

  • Issues we had were addressed in last update
  • increased revenue
  • higher return customer rate
  • faster workflow, lowering man hours spent working
Very easy to integrate
We look at the open rate and click thru rate regularly to constantly address and improve. We look for areas we can keep tinkering with a look for those two metrics to meet a certain standard.
upsell and retention.
A different marketing manager used Mailchimp and Omnisend and she is no longer with the company to ask. Emotive terrible to work with and Klaviyo was incredible to work with after them. It has made a huge difference having SMS and email in one place.

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Well suited for businesses with email and SMS lists who are advertising. Less suited for businesses that don't rely on heavy touchpoints with customers.

We find most businesses would benefit from having this type of product but not sure for businesses that don't rely on marketing. We love it so far!

Klaviyo Feature Ratings

9.6
WYSIWYG email editor
8
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
10
Automated sales alerts and tasks
10
Not Rated
Calendaring
Not Rated
Social Media Marketing ()
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Third-party software integrations
10

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