Emarsys vs SAP CRM | TrustRadius

What users are saying about

Score 8.5 out of 10

Based on 34 reviews and ratings

Score 8.7 out of 10

Based on 153 reviews and ratings

Feature Set Ratings

Email & Online Marketing

8.2

Emarsys

82%

SAP CRM

Feature Set Not Supported

N/A

Emarsys ranks higher in 9/9 features

WYSIWYG email editor

8.3

83%

4 Ratings

N/A

0 Ratings

Dynamic content

7.6

76%

5 Ratings

N/A

0 Ratings

Ability to test dynamic content

7.3

73%

6 Ratings

N/A

0 Ratings

Landing pages

8.0

80%

3 Ratings

N/A

0 Ratings

A/B testing

8.7

87%

6 Ratings

N/A

0 Ratings

Mobile optimization

8.3

83%

6 Ratings

N/A

0 Ratings

Email deliverability reporting

8.7

87%

9 Ratings

N/A

0 Ratings

List management

8.7

87%

6 Ratings

N/A

0 Ratings

Triggered drip sequences

8.0

80%

5 Ratings

N/A

0 Ratings

Lead Management

7.8

Emarsys

78%

SAP CRM

Feature Set Not Supported

N/A

Emarsys ranks higher in 2/2 features

Lead nurturing

7.7

77%

4 Ratings

N/A

0 Ratings

Lead scoring and grading

8.0

80%

3 Ratings

N/A

0 Ratings

Reporting & Analytics

8.7

Emarsys

87%

SAP CRM

Feature Set Not Supported

N/A

Emarsys ranks higher in 3/3 features

Dashboards

9.0

90%

6 Ratings

N/A

0 Ratings

Standard reports

8.7

87%

6 Ratings

N/A

0 Ratings

Custom reports

8.3

83%

6 Ratings

N/A

0 Ratings

Platform & Infrastructure

8.6

Emarsys

86%

SAP CRM

Feature Set Not Supported

N/A

Emarsys ranks higher in 5/5 features

API

8.0

80%

5 Ratings

N/A

0 Ratings

Role-based workflow & approvals

9.5

95%

3 Ratings

N/A

0 Ratings

Customizability

8.3

83%

5 Ratings

N/A

0 Ratings

Integration with Salesforce.com

8.3

83%

3 Ratings

N/A

0 Ratings

Integration with Microsoft Dynamics CRM

9.0

90%

2 Ratings

N/A

0 Ratings

Sales Force Automation

Emarsys

Feature Set Not Supported

N/A

7.8

SAP CRM

78%

SAP CRM ranks higher in 9/9 features

Customer data management / contact management

N/A

0 Ratings

9.3

93%

27 Ratings

Workflow management

N/A

0 Ratings

7.7

77%

28 Ratings

Territory management

N/A

0 Ratings

7.4

74%

23 Ratings

Opportunity management

N/A

0 Ratings

7.9

79%

26 Ratings

Integration with email client (e.g., Outlook or Gmail)

N/A

0 Ratings

7.7

77%

22 Ratings

Contract management

N/A

0 Ratings

7.0

70%

25 Ratings

Quote & order management

N/A

0 Ratings

7.2

72%

24 Ratings

Interaction tracking

N/A

0 Ratings

8.4

84%

26 Ratings

Channel / partner relationship management

N/A

0 Ratings

7.4

74%

27 Ratings

Customer Service & Support

Emarsys

Feature Set Not Supported

N/A

8.5

SAP CRM

85%

SAP CRM ranks higher in 3/3 features

Case management

N/A

0 Ratings

8.7

87%

21 Ratings

Call center management

N/A

0 Ratings

8.3

83%

22 Ratings

Help desk management

N/A

0 Ratings

8.6

86%

20 Ratings

Marketing Automation

Emarsys

Feature Set Not Supported

N/A

8.5

SAP CRM

85%

SAP CRM ranks higher in 2/2 features

Lead management

N/A

0 Ratings

8.0

80%

22 Ratings

Email marketing

N/A

0 Ratings

9.0

90%

18 Ratings

CRM Project Management

Emarsys

Feature Set Not Supported

N/A

8.2

SAP CRM

82%

SAP CRM ranks higher in 3/3 features

Task management

N/A

0 Ratings

8.4

84%

20 Ratings

Billing and invoicing management

N/A

0 Ratings

7.5

75%

20 Ratings

Reporting

N/A

0 Ratings

8.7

87%

18 Ratings

CRM Reporting & Analytics

Emarsys

Feature Set Not Supported

N/A

8.1

SAP CRM

81%

SAP CRM ranks higher in 3/3 features

Forecasting

N/A

0 Ratings

8.2

82%

24 Ratings

Pipeline visualization

N/A

0 Ratings

8.4

84%

22 Ratings

Customizable reports

N/A

0 Ratings

7.8

78%

25 Ratings

Customization

Emarsys

Feature Set Not Supported

N/A

7.8

SAP CRM

78%

SAP CRM ranks higher in 4/4 features

Custom fields

N/A

0 Ratings

7.8

78%

26 Ratings

Custom objects

N/A

0 Ratings

8.0

80%

26 Ratings

Scripting environment

N/A

0 Ratings

7.7

77%

22 Ratings

API for custom integration

N/A

0 Ratings

7.7

77%

21 Ratings

Security

Emarsys

Feature Set Not Supported

N/A

8.7

SAP CRM

87%

SAP CRM ranks higher in 2/2 features

Single sign-on capability

N/A

0 Ratings

9.2

92%

26 Ratings

Role-based user permissions

N/A

0 Ratings

8.3

83%

22 Ratings

Social CRM

Emarsys

Feature Set Not Supported

N/A

9.0

SAP CRM

90%

SAP CRM ranks higher in 2/2 features

Social data

N/A

0 Ratings

9.0

90%

13 Ratings

Social engagement

N/A

0 Ratings

9.0

90%

12 Ratings

Integrations with 3rd-party Software

Emarsys

Feature Set Not Supported

N/A

8.3

SAP CRM

83%

SAP CRM ranks higher in 2/2 features

Marketing automation

N/A

0 Ratings

9.0

90%

17 Ratings

Compensation management

N/A

0 Ratings

7.7

77%

15 Ratings

Platform

Emarsys

Feature Set Not Supported

N/A

8.4

SAP CRM

84%

SAP CRM ranks higher in 1/1 features

Mobile access

N/A

0 Ratings

8.4

84%

19 Ratings

Attribute Ratings

Emarsys is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Emarsys

86%

8 Ratings

8.2

SAP CRM

82%

32 Ratings

Emarsys

99%

2 Ratings

9.0

SAP CRM

90%

4 Ratings

Emarsys

N/A

0 Ratings

8.0

SAP CRM

80%

4 Ratings

Emarsys

N/A

0 Ratings

9.3

SAP CRM

93%

5 Ratings

Emarsys

N/A

0 Ratings

7.0

SAP CRM

70%

1 Rating

Pros

It has the ability to reach maximum market chains.
It helps to keep our customer’s data confidential in any means.
It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
It is targeting the required and interested audience for the organization.

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Robert Callum

Global Head of Strategy

VizeumMarketing & Advertising, 1001-5000 employees

View all 8 answers on this topic

Our customers benefit from SAP CRM's 360-degree views and case management capabilities.
As a middleware business tool, case reporting is excellent, and it works well with WM systems to communicate with various departments.
It is an excellent tool for tracking customer relationships across multiple channels, and it's easy to use.

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Aurpa Fiza

Mapple Ltd

App developerComputer Software, 11-50 employees

View all 32 answers on this topic

Cons

Progressing support for custom advancement work has been missing from our record.
We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.

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Kate Woodward

Marketing Project Manager

LiveRampMarketing & Advertising, 501-1000 employees

View all 8 answers on this topic

One of the things I don't like about "SAP CRM" is that there are no alerts or notifications which could warn when something happens within the platform.
It does not have integration with any type of social network.
The robust and unintuitive appearance makes it a bit complicated to use all its functionalities.

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Magly Jhonson

Project Management Specialist

Westinghouse Electric CompanyOil & Energy, 5001-10,000 employees

View all 32 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Starting Price

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

—

Likelihood to Renew

Emarsys 9.9

Based on 2 answers

We have no intention of changing Emarsys

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Verified User

Engineer in Customer Service

Furniture Company, 11-50 employees

View all 2 answers on this topic

SAP CRM 9.0

Based on 4 answers

I know what SAP CRM can do in the future. We are very happy with the product and think it is a great choice for both SAP ERP users and even those who do not use other SAP products. We have both Salesforce and SAP CRM, and we feel that Salesforce is a good product for a few years, but SAP CRM is a more fully-featured product and is a better choice for complex organizations capable of running installed software of this complexity. It is often just a question of budget.

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Verified User

Team Lead in Information Technology

Information Technology and Services Company, 10,001+ employees

View all 4 answers on this topic

Usability

No score

No answers yet

No answers on this topic

SAP CRM 8.0

Based on 4 answers

When we were not introduced to Salesforce, we were somehow managing with SAP CRM which allowed us to do a few tasks like lead assignment, managing partner access, service portal etc. as we have other modules of SAP but now we think marketing/sales needs more and we need visibility of leads more than what SAP CRM allow us.

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Purnima Kapoor

Senior Marketing Specialist

BarcoElectrical & Electronic Manufacturing, 1001-5000 employees

View all 4 answers on this topic

Support Rating

No score

No answers yet

No answers on this topic

SAP CRM 9.3

Based on 5 answers

SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.

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Aurpa Fiza

Mapple Ltd

App developerComputer Software, 11-50 employees

View all 5 answers on this topic

Alternatives Considered

Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.

Read full review

Verified User

Manager in Marketing

Consumer Goods Company, 1001-5000 employees

View all 8 answers on this topic

SAP CRM is a diversified, complex tool which can be customized to the company needs on many various levels. The main reason why a company could choose SAP CRM is to ensure all their needs are met in terms of a solution that can be adjusted to the processes within the organisation

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Verified User

Team Lead in Information Technology

Internet Company, 1001-5000 employees

View all 32 answers on this topic

Return on Investment

It has helped us to create email campaigns in an easier and quicker way.
It has added flexibility to our daily operations.
It is not a cheap tool.
To use in full capability, dev work is required.

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Verified User

Professional in Marketing

Retail Company, 51-200 employees

View all 8 answers on this topic

Longer implementation time when client needs customization in SAP CRM based on their custom business processes. That leads to longer ROI.
Proper training is key step to ROI on SAP CRM.
Out of box solution gives quick ROI. When client is implementing process first time & adapts SAP CRM provided solution in their organization.

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Verified User

Consultant in Information Technology

Chemicals Company, 10,001+ employees

View all 32 answers on this topic