TrustRadius

Attribution in Google Analytics vs. TVSquared ADvantage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Attribution in Google Analytics
Score 7.7 out of 10
N/A
Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.N/A
TVSquared ADvantage
Score 0.0 out of 10
N/A
The ADvantage platform, from TVSquared in Edinburgh is ab automated and always-on analytics solution designed to measure reach and frequency, reach extension, outcomes and audiences across all screens and all forms of video advertising — from linear to streaming.N/A
Pricing
Attribution in Google AnalyticsTVSquared ADvantage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Attribution in Google AnalyticsTVSquared ADvantage
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Attribution in Google AnalyticsTVSquared ADvantage
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
Attribution in Google AnalyticsTVSquared ADvantage
Small Businesses
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Score 8.5 out of 10
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Score 8.5 out of 10
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User Ratings
Attribution in Google AnalyticsTVSquared ADvantage
Likelihood to Recommend
6.4
(4 ratings)
-
(0 ratings)
User Testimonials
Attribution in Google AnalyticsTVSquared ADvantage
Likelihood to Recommend
Google
This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing.
AM
Allen McConnell
Account Manager
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TVSquared
No answers on this topic
Pros
Google
  • Traffic Analytics
  • Geo Analytics
  • Campaign Analytics
Gulam Gaus Warsi | TrustRadius Reviewer
Gulam Gaus Warsi
Marketing Specialist
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TVSquared
No answers on this topic
Cons
Google
  • Actual customer service agents that can help and answer questions.
  • Better explanation of each and every datapoint.
  • More user-friendly interface and experience.
Shelby Kolb | TrustRadius Reviewer
Shelby Kolb
Digital Communications Data Analyst
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TVSquared
No answers on this topic
Alternatives Considered
Google
Better reporting options and integration with our website AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting AdRoll is starting to do more reporting related to attribution though, which is good
Verified User
Anonymous
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TVSquared
No answers on this topic
Return on Investment
Google
  • It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts.
AM
Allen McConnell
Account Manager
Read full review
TVSquared
No answers on this topic
ScreenShots