gShift vs. Nozzle

gShift's pace of development is pretty amazing and they are very responsive to enhancement requests and other feedback on their solutions. gShift is well-suited for an agency environment where multiple clients need the basics in keyword rankings and website analytics and PPC reporting integration. gShift is less suited for a large organizations with multiple properties or web presences that are all integrated but require silos for reporting purposes or any type of parent-child reporting relationship that necessitates reporting at the property level as well as summarized reporting for all properties.

Incentivized

The Highlight of the SAAS tool is the UI - A work of art to allow fast decisions on focus keys of interest. This will not work without accuracy and the backup of a content plan to increase future SERP positions.

Incentivized

• Bringing most of your applications to one platform.
• Managing Gmail Accounts.
• Bringing all your communication channels to one spot.
• Easy setup and account integration.

Incentivized

• - It is great that we can change data SERP frequency to be daily / weekly / monthly / etc to save on limits (My current tracker can’t do this)
• - LOTS of data, and many ways to visualize them
• - Customer service is efficient, you can get them on Live chat. They also have an active Slack channel, and replies are really quick

• Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
• Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.

Incentivized

• It is hard to understand as a novice in SEO, more hover explanations would be helpful
• I do not think they have automatic reports and notifications but this would be nice to have
• Their sign in process is a bit odd, as you sign in and then get emailed a link

They are very different tools can't compare them.

Incentivized

They are quite different in terms of functionality. The unlimited competitor analysis and brand tracking, data integration are a huge plus for me. Ahrefs and Semrush have established players in the market. Nozzle is able to provide additional insights. One of the biggest issues is that it only supports Google SERP.

Incentivized

• We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
• gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.

Incentivized

• Nozzle has been able to identify 3 specific highly ranking pages of mine so that I can improve them to rank 1
• Nozzle was able to identify several high ranking key words and pages of my competition so that I can specific target those keywords next
• It was able to track multiple key words for 3 companies quickly