What users are saying about
2 Ratings
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Score 7 out of 100
1 Rating
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Score 10 out of 100

Likelihood to Recommend

Higher Logic Communications

Higher Logic is great for email marketing as long as you don't require much customer service or super-precise analytics data. It's easy to use, intuitive, integrates with other platforms, and provides a broad range of analytics and reporting data. But like I said, just be wary that sometimes the analytics are inconsistent. Luckily, we mostly use it to compare mailings and their subject lines and the various stories within our weekly e-newsletters, so we just need more of a broad overview of the data. If you need very specific data that is 100% accurate, then this might not be the platform for you. Also, if you're someone who likes superior customer service, you probably want to avoid this as well. But if you need an easy-to-use platform that will get the job done, then go ahead and give this a try.
Jenna Carpentier | TrustRadius Reviewer

SimplyCast

No answer on this topic is available.

Feature Rating Comparison

Email & Online Marketing

Higher Logic Communications
SimplyCast
6.3
WYSIWYG email editor
Higher Logic Communications
SimplyCast
7.0
Dynamic content
Higher Logic Communications
SimplyCast
6.0
Ability to test dynamic content
Higher Logic Communications
SimplyCast
7.0
A/B testing
Higher Logic Communications
SimplyCast
6.0
Mobile optimization
Higher Logic Communications
SimplyCast
7.0
Email deliverability reporting
Higher Logic Communications
SimplyCast
6.0
List management
Higher Logic Communications
SimplyCast
5.0

Reporting & Analytics

Higher Logic Communications
SimplyCast
8.0
Dashboards
Higher Logic Communications
SimplyCast
9.0
Standard reports
Higher Logic Communications
SimplyCast
8.0
Custom reports
Higher Logic Communications
SimplyCast
7.0

Platform & Infrastructure

Higher Logic Communications
SimplyCast
7.0
API
Higher Logic Communications
SimplyCast
7.0
Role-based workflow & approvals
Higher Logic Communications
SimplyCast
7.0
Customizability
Higher Logic Communications
SimplyCast
6.0
Integration with Salesforce.com
Higher Logic Communications
SimplyCast
7.0
Integration with Microsoft Dynamics CRM
Higher Logic Communications
SimplyCast
8.0
Integration with SugarCRM
Higher Logic Communications
SimplyCast
7.0

Pros

Higher Logic Communications

  • Very thorough: Higher Logic works precisely as advertised and can do many things to provide insight into your membership.
  • Data-driven: Higher Logic gives you a ton of insight into how customers interact with your messages. This is extremely beneficial information if you know how to interpret it.
  • Price: Higher Logic is priced fairly for the features you get.
Brandon Wells, MPA | TrustRadius Reviewer

SimplyCast

  • Email tracking
  • Easy to use
Brigitte Klaube | TrustRadius Reviewer

Cons

Higher Logic Communications

  • Customer Service: Maybe we're just unlucky, but we've had very sub-par customer service when dealing with Higher Logic. They've been hard to get in touch with, difficult to schedule meetings with, and when we finally did have a meeting with a representative, she seemed very disgusted to have to be talking with us--and then rushed us off of the call because she had another call immediately afterward (we understand things like this happen, but it was just even more discouraging after an already poor experience).
  • Down Time: The platform seems to be down more often than I'd like it to be. They often have scheduled downtime for system maintenance at off-hours, and this is totally fine. But somewhat often, it seems to be down in the middle of the day when I try to login to create or schedule an email. And it takes a little while (sometimes even several hours) for it to come back up. This is very disappointing when you're trying to get something done (especially when it's time-sensitive) and have to wait around to do it because the system is down.
  • Inconsistent Data: When the analytics and data are correct, it's great! But we've noticed this isn't always the case. There are several different places on the platform that report data, and sometimes they don't match up. Or the percentage data and the raw data numbers don't equal each other and are totally different, so clearly, at least one is incorrect, but how do we know which one it is? Additionally, the numbers on the heatmap are sometimes way different than the numbers in the general data report. We brought this to their attention and they said they were aware of the problem but we're working on other more important things at the moment and would maybe get around to fixing it later (this goes back to the previously mentioned poor customer service). As of a few weeks ago, I thought it was indeed finally fixed, but then again last week we noticed it was back to being inconsistent.
Jenna Carpentier | TrustRadius Reviewer

SimplyCast

  • Templates need updating
  • Uploading list is a bit tedious
Brigitte Klaube | TrustRadius Reviewer

Support Rating

Higher Logic Communications

Higher Logic Communications 2.0
Based on 2 answers
Higher Logic's support is sub-par at best. It can be difficult to get in contact with anyone from the support team, and when you do, it seems as if they don't want to talk to you and don't even have the answers to your questions. Within the past few months, we've contacted them twice and both times have been very disappointing. The first time was to let them know there was an inconsistency between the analytics report and the heat map. They basically said that they already knew about the problem but didn't have any set plans to fix it because they were working on other "more important" things. The second time was for a conference call to go over some additional features that we wanted to implement. And the lady we spoke with seemed very disgusted to have to speak with us and then rushed us off the phone because she had another call.
Jenna Carpentier | TrustRadius Reviewer

SimplyCast

No score
No answers yet
No answers on this topic

Alternatives Considered

Higher Logic Communications

Higher Logic seems to be a little more powerful of a tool in my opinion, however, MailChimp has a User Interface that is much better. Ease of use definitely goes to them.
Brandon Wells, MPA | TrustRadius Reviewer

SimplyCast

I use both SimplyCast and Act-On. Act-On ties in with our database, I use SimplyCast in order to send e-mails that don't look exactly like our other e-mails
Brigitte Klaube | TrustRadius Reviewer

Return on Investment

Higher Logic Communications

  • Understanding preferences-- Higher Logic helps us tap in to how our members want to hear from us.
  • Data collection-- Since we started using Higher Logic the amount of data we get from our members has increased greatly.
  • Consolidation of tools-- Higher Logic replaced 2 or 3 additional SAAS options being utilized by us. This helped save money!
Brandon Wells, MPA | TrustRadius Reviewer

SimplyCast

  • We do get responses from our e-mails
  • Do not get a lot of information like we do from Act-On
Brigitte Klaube | TrustRadius Reviewer

Pricing Details

Higher Logic Communications

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Higher Logic Communications Editions & Modules

Additional Pricing Details

SimplyCast

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

SimplyCast Editions & Modules

Edition
SimplyCast$4.951
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Higher Logic Communications
7.0
SimplyCast
10.0

Support Rating

Higher Logic Communications
2.0
SimplyCast

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