HubSpot CRM vs HubSpot Marketing Hub

What users are saying about

Score 8.4 out of 10

Based on 2030 reviews and ratings

Score 8.6 out of 10

Based on 1955 reviews and ratings

Feature Set Ratings

Sales Force Automation

8.1

HubSpot CRM

81%

HubSpot Marketing Hub

Feature Set Not Supported

N/A

HubSpot CRM ranks higher in 9/9 features

Customer data management / contact management

8.9

89%

644 Ratings

N/A

0 Ratings

Workflow management

8.3

83%

623 Ratings

N/A

0 Ratings

Territory management

7.3

73%

184 Ratings

N/A

0 Ratings

Opportunity management

8.3

83%

595 Ratings

N/A

0 Ratings

Integration with email client (e.g., Outlook or Gmail)

8.5

85%

632 Ratings

N/A

0 Ratings

Contract management

7.9

79%

185 Ratings

N/A

0 Ratings

Quote & order management

8.0

80%

397 Ratings

N/A

0 Ratings

Interaction tracking

8.7

87%

608 Ratings

N/A

0 Ratings

Channel / partner relationship management

7.4

74%

186 Ratings

N/A

0 Ratings

Customer Service & Support

7.6

HubSpot CRM

76%

HubSpot Marketing Hub

Feature Set Not Supported

N/A

HubSpot CRM ranks higher in 3/3 features

Case management

7.8

78%

390 Ratings

N/A

0 Ratings

Call center management

7.4

74%

339 Ratings

N/A

0 Ratings

Help desk management

7.5

75%

361 Ratings

N/A

0 Ratings

Marketing Automation

8.7

HubSpot CRM

87%

HubSpot Marketing Hub

Feature Set Not Supported

N/A

HubSpot CRM ranks higher in 2/2 features

Lead management

8.6

86%

550 Ratings

N/A

0 Ratings

Email marketing

8.8

88%

546 Ratings

N/A

0 Ratings

CRM Project Management

7.9

HubSpot CRM

79%

HubSpot Marketing Hub

Feature Set Not Supported

N/A

HubSpot CRM ranks higher in 3/3 features

Task management

8.3

83%

569 Ratings

N/A

0 Ratings

Billing and invoicing management

7.3

73%

267 Ratings

N/A

0 Ratings

Reporting

8.2

82%

532 Ratings

N/A

0 Ratings

CRM Reporting & Analytics

8.1

HubSpot CRM

81%

HubSpot Marketing Hub

Feature Set Not Supported

N/A

HubSpot CRM ranks higher in 3/3 features

Forecasting

7.7

77%

449 Ratings

N/A

0 Ratings

Pipeline visualization

8.3

83%

553 Ratings

N/A

0 Ratings

Customizable reports

8.2

82%

542 Ratings

N/A

0 Ratings

Customization

7.8

HubSpot CRM

78%

HubSpot Marketing Hub

Feature Set Not Supported

N/A

HubSpot CRM ranks higher in 4/4 features

Custom fields

8.4

84%

568 Ratings

N/A

0 Ratings

Custom objects

8.3

83%

476 Ratings

N/A

0 Ratings

Scripting environment

6.3

63%

133 Ratings

N/A

0 Ratings

API for custom integration

8.3

83%

369 Ratings

N/A

0 Ratings

Security

8.6

HubSpot CRM

86%

HubSpot Marketing Hub

Feature Set Not Supported

N/A

HubSpot CRM ranks higher in 2/2 features

Single sign-on capability

8.7

87%

469 Ratings

N/A

0 Ratings

Role-based user permissions

8.5

85%

514 Ratings

N/A

0 Ratings

Social CRM

7.9

HubSpot CRM

79%

HubSpot Marketing Hub

Feature Set Not Supported

N/A

HubSpot CRM ranks higher in 2/2 features

Social data

7.9

79%

376 Ratings

N/A

0 Ratings

Social engagement

7.9

79%

372 Ratings

N/A

0 Ratings

Integrations with 3rd-party Software

8.1

HubSpot CRM

81%

HubSpot Marketing Hub

Feature Set Not Supported

N/A

HubSpot CRM ranks higher in 2/2 features

Marketing automation

8.5

85%

411 Ratings

N/A

0 Ratings

Compensation management

7.7

77%

245 Ratings

N/A

0 Ratings

Platform

7.2

HubSpot CRM

72%

HubSpot Marketing Hub

Feature Set Not Supported

N/A

HubSpot CRM ranks higher in 1/1 features

Mobile access

7.2

72%

479 Ratings

N/A

0 Ratings

Email & Online Marketing

HubSpot CRM

Feature Set Not Supported

N/A

8.4

HubSpot Marketing Hub

84%

HubSpot Marketing Hub ranks higher in 9/9 features

WYSIWYG email editor

N/A

0 Ratings

8.2

82%

331 Ratings

Dynamic content

N/A

0 Ratings

8.3

83%

331 Ratings

Ability to test dynamic content

N/A

0 Ratings

8.3

83%

308 Ratings

Landing pages

N/A

0 Ratings

8.0

80%

361 Ratings

A/B testing

N/A

0 Ratings

8.4

84%

285 Ratings

Mobile optimization

N/A

0 Ratings

8.6

86%

352 Ratings

Email deliverability reporting

N/A

0 Ratings

8.7

87%

697 Ratings

List management

N/A

0 Ratings

8.5

85%

363 Ratings

Triggered drip sequences

N/A

0 Ratings

8.5

85%

275 Ratings

Lead Management

HubSpot CRM

Feature Set Not Supported

N/A

8.1

HubSpot Marketing Hub

81%

HubSpot Marketing Hub ranks higher in 4/4 features

Lead nurturing

N/A

0 Ratings

8.4

84%

354 Ratings

Lead scoring and grading

N/A

0 Ratings

7.8

78%

325 Ratings

Data quality management

N/A

0 Ratings

8.2

82%

331 Ratings

Automated sales alerts and tasks

N/A

0 Ratings

8.1

81%

299 Ratings

Campaign Management

HubSpot CRM

Feature Set Not Supported

N/A

8.0

HubSpot Marketing Hub

80%

HubSpot Marketing Hub ranks higher in 2/2 features

Calendaring

N/A

0 Ratings

7.9

79%

305 Ratings

Event/webinar marketing

N/A

0 Ratings

8.1

81%

251 Ratings

Social Media Marketing

HubSpot CRM

Feature Set Not Supported

N/A

8.3

HubSpot Marketing Hub

83%

HubSpot Marketing Hub ranks higher in 2/2 features

Social sharing and campaigns

N/A

0 Ratings

8.2

82%

341 Ratings

Social profile integration

N/A

0 Ratings

8.4

84%

331 Ratings

Reporting & Analytics

HubSpot CRM

Feature Set Not Supported

N/A

8.2

HubSpot Marketing Hub

82%

HubSpot Marketing Hub ranks higher in 3/3 features

Dashboards

N/A

0 Ratings

8.3

83%

365 Ratings

Standard reports

N/A

0 Ratings

8.3

83%

361 Ratings

Custom reports

N/A

0 Ratings

8.0

80%

324 Ratings

Platform & Infrastructure

HubSpot CRM

Feature Set Not Supported

N/A

7.7

HubSpot Marketing Hub

77%

HubSpot Marketing Hub ranks higher in 6/6 features

API

N/A

0 Ratings

8.0

80%

252 Ratings

Role-based workflow & approvals

N/A

0 Ratings

8.6

86%

280 Ratings

Customizability

N/A

0 Ratings

8.1

81%

302 Ratings

Integration with Salesforce.com

N/A

0 Ratings

7.6

76%

228 Ratings

Integration with Microsoft Dynamics CRM

N/A

0 Ratings

6.9

69%

98 Ratings

Integration with SugarCRM

N/A

0 Ratings

7.1

71%

93 Ratings

Attribute Ratings

HubSpot CRM is rated higher in 3 areas: Likelihood to Renew, Usability, Implementation Rating
HubSpot Marketing Hub is rated higher in 2 areas: Likelihood to Recommend, Support Rating

HubSpot CRM

86%

679 Ratings

8.7

HubSpot Marketing Hub

87%

652 Ratings

HubSpot CRM

93%

7 Ratings

9.0

HubSpot Marketing Hub

90%

371 Ratings

HubSpot CRM

88%

581 Ratings

8.7

HubSpot Marketing Hub

87%

106 Ratings

HubSpot CRM

N/A

0 Ratings

9.1

HubSpot Marketing Hub

91%

50 Ratings

HubSpot CRM

N/A

0 Ratings

8.9

HubSpot Marketing Hub

89%

34 Ratings

HubSpot CRM

82%

19 Ratings

8.5

HubSpot Marketing Hub

85%

168 Ratings

HubSpot CRM

N/A

0 Ratings

9.1

HubSpot Marketing Hub

91%

8 Ratings

HubSpot CRM

N/A

0 Ratings

9.1

HubSpot Marketing Hub

91%

26 Ratings

HubSpot CRM

91%

10 Ratings

7.3

HubSpot Marketing Hub

73%

98 Ratings

HubSpot CRM

N/A

0 Ratings

7.3

HubSpot Marketing Hub

73%

7 Ratings

Pros

Allows a business to track the journey of a new lead, from beginning to activation
Users within the business can easily track progress of mutual clients or leads
The HubSpot CRM also comes with Hubspot Support, whereby if a user is unsure of how to use a tool, they can seek support to ensure they can optimize their use of the tool(s).

Read full review

Dan Jamison

Location Manager

Popcar Car ShareAutomotive, 11-50 employees

View all 679 answers on this topic

All-in-one software - the main thing HubSpot does well is the breadth of functionality.
Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.

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Joe Kevens

Director of Demand Generation

PartnerStackInternet, 201-500 employees

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Cons

There should be more control over who can change "Contact Owner" and "Original Contact Owner" (right now anyone has permission/access to make these changes).
HubSpot should allow more than one contact to have the same email address (for purposes of adding a 2nd contact to a company with a general email address).
There should be some additional categories with logging a call (ex. "Call Outcome" - line is busy, disconnected, out of service, etc.).

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Mindy Kleinman

Sales Development Representative

TransForceTransportation/Trucking/Railroad, 201-500 employees

View all 679 answers on this topic

While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.

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Chris Gomez, SPHR

Senior Product Marketing Manager

Passare, Inc.Insurance, 201-500 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Starting Price

$0 Per Month [Unlimited Users]

HubSpot CRM Editions & Modules

Edition

Free Forever	$0¹
CRM Bundle	$50²

Per Month [Unlimited Users]
per month

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Starting Price

$50 per month

HubSpot Marketing Hub Editions & Modules

Edition

Pro	$890¹
Enterprise	$3,200²
Starter	$50³
Free	$0⁴

per month (includes 2,000 contacts)
per month (includes 10,000 contacts)
per month (includes 1,000 contacts)
per month

Additional Pricing Details

—

Likelihood to Renew

HubSpot CRM 9.3

Based on 7 answers

Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.

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Greg Linnemanstons

President

WeidertMarketing and Advertising, 11-50 employees

View all 7 answers on this topic

HubSpot Marketing Hub 9.0

Based on 371 answers

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.

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Arun C Devan

Managing Director

Blue Ocean Systems Pte LtdInformation Technology and Services, 11-50 employees

View all 371 answers on this topic

Usability

HubSpot CRM 8.8

Based on 581 answers

I came from Salesforce which was so big that it became "white noise" in my day to day interactions. I often ignored a lot of workflows as their process became unnecessary in my day to work. HubSpot is great because everything is well laid out and defined. There's no "white noise within the HubSpot platform. I have my specific area of focus and I live there.

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Brad Pendleton

Customer Success Manager

DocketComputer Software, 1-10 employees

View all 581 answers on this topic

HubSpot Marketing Hub 8.7

Based on 106 answers

While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.

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Lauren Camacci

Head Content Creator

InedoInformation Technology & Services, 11-50 employees

View all 106 answers on this topic

Reliability and Availability

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.1

Based on 50 answers

They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.

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Joe Rando

CEO

Trade Area SystemsInformation Technology and Services, 11-50 employees

View all 50 answers on this topic

Performance

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 8.9

Based on 34 answers

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

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Carah Counts

Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

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Support Rating

HubSpot CRM 8.2

Based on 19 answers

I love the HubSpot support team - they have always been fantastic to work with and extremely helpful. Whether it's via chat or an email, I never wait long for a response and they don't just "answer the question." They dig deep with you when figuring out a solution, and make sure to give you all the information you need to ensure you're ready to go.

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Sereena Schneider (LION)

Director of Client Care

Marketing NinjasMarketing and Advertising, 1-10 employees

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HubSpot Marketing Hub 8.5

Based on 168 answers

During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.

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David Pye

Director of Search

WidewailMarketing & Advertising, 11-50 employees

View all 168 answers on this topic

In-Person Training

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.1

Based on 8 answers

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

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Carah Counts

Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

View all 8 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.1

Based on 26 answers

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

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Tom Smith

DZone/AnswerHubInformation Technology and Services, 11-50 employees

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Implementation Rating

HubSpot CRM 9.1

Based on 10 answers

If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate

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Greg Linnemanstons

President

WeidertMarketing and Advertising, 11-50 employees

View all 10 answers on this topic

HubSpot Marketing Hub 7.3

Based on 98 answers

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run

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Andrew Driscoll

Marketing Analyst

PSMJ Resources, Inc.Design, 51-200 employees

View all 98 answers on this topic

Alternatives Considered

It's simply much better than them. It updates all the time and it integrates with pretty much anything else that you might need in the web to run your business effectively. It has so many features stacked together in one app, from emails to texts to calls to data to everything!

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Christos Socratous

Enrolment Director

AiCoreE-Learning, 11-50 employees

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In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.

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Roshni Rahman

Sales Professional

Tourism ProfessionalLeisure, Travel & Tourism, 11-50 employees

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Scalability

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 7.3

Based on 7 answers

HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!

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Jessica McCann

Digital Media Specialist

Acadia Lead Management ServicesMarketing and Advertising, 11-50 employees

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Return on Investment

ROI may take time to achieve if your business is small.
Helps organize the deals in the best way, one cannot miss on follow ups.
Lot of effort is saved on planning communication related to deals.
All data is organized well.

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Nandkumar Bhujbal

Chief Innovation Advisor- UX Design

Vrunik SolutionsDesign, 11-50 employees

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HubSpot has helped us increased our lead generation.
HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.

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Heather Robinette, MBA

Marketing Manger

ConexlinkComputer Software, 11-50 employees

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Screenshots

See All (3) HubSpot CRM Screenshots

See All (6) HubSpot Marketing Hub Screenshots