What users are saying about
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Top Rated
2030 Ratings
HubSpot CRM
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Top Rated
2030 Ratings
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Based on 2030 reviews and ratings
HubSpot Marketing Hub
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Top Rated
1955 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 1955 reviews and ratings
Feature Set Ratings
Sales Force Automation

8.1
HubSpot CRM
81%

HubSpot Marketing Hub
Feature Set Not Supported
N/A
HubSpot CRM ranks higher in 9/9 features
HubSpot CRM ranks higher in 9/9 features
Customer data management / contact management

8.9
89%
644 Ratings

N/A
0 Ratings
Workflow management

8.3
83%
623 Ratings

N/A
0 Ratings
Territory management

7.3
73%
184 Ratings

N/A
0 Ratings
Opportunity management

8.3
83%
595 Ratings

N/A
0 Ratings
Integration with email client (e.g., Outlook or Gmail)

8.5
85%
632 Ratings

N/A
0 Ratings
Contract management

7.9
79%
185 Ratings

N/A
0 Ratings
Quote & order management

8.0
80%
397 Ratings

N/A
0 Ratings
Interaction tracking

8.7
87%
608 Ratings

N/A
0 Ratings
Channel / partner relationship management

7.4
74%
186 Ratings

N/A
0 Ratings
Customer Service & Support

7.6
HubSpot CRM
76%

HubSpot Marketing Hub
Feature Set Not Supported
N/A
HubSpot CRM ranks higher in 3/3 features
HubSpot CRM ranks higher in 3/3 features
Case management

7.8
78%
390 Ratings

N/A
0 Ratings
Call center management

7.4
74%
339 Ratings

N/A
0 Ratings
Help desk management

7.5
75%
361 Ratings

N/A
0 Ratings
Marketing Automation

8.7
HubSpot CRM
87%

HubSpot Marketing Hub
Feature Set Not Supported
N/A
HubSpot CRM ranks higher in 2/2 features
HubSpot CRM ranks higher in 2/2 features
Lead management

8.6
86%
550 Ratings

N/A
0 Ratings
Email marketing

8.8
88%
546 Ratings

N/A
0 Ratings
CRM Project Management

7.9
HubSpot CRM
79%

HubSpot Marketing Hub
Feature Set Not Supported
N/A
HubSpot CRM ranks higher in 3/3 features
HubSpot CRM ranks higher in 3/3 features
Task management

8.3
83%
569 Ratings

N/A
0 Ratings
Billing and invoicing management

7.3
73%
267 Ratings

N/A
0 Ratings
Reporting

8.2
82%
532 Ratings

N/A
0 Ratings
CRM Reporting & Analytics

8.1
HubSpot CRM
81%

HubSpot Marketing Hub
Feature Set Not Supported
N/A
HubSpot CRM ranks higher in 3/3 features
HubSpot CRM ranks higher in 3/3 features
Forecasting

7.7
77%
449 Ratings

N/A
0 Ratings
Pipeline visualization

8.3
83%
553 Ratings

N/A
0 Ratings
Customizable reports

8.2
82%
542 Ratings

N/A
0 Ratings
Customization

7.8
HubSpot CRM
78%

HubSpot Marketing Hub
Feature Set Not Supported
N/A
HubSpot CRM ranks higher in 4/4 features
HubSpot CRM ranks higher in 4/4 features
Custom fields

8.4
84%
568 Ratings

N/A
0 Ratings
Custom objects

8.3
83%
476 Ratings

N/A
0 Ratings
Scripting environment

6.3
63%
133 Ratings

N/A
0 Ratings
API for custom integration

8.3
83%
369 Ratings

N/A
0 Ratings
Security

8.6
HubSpot CRM
86%

HubSpot Marketing Hub
Feature Set Not Supported
N/A
HubSpot CRM ranks higher in 2/2 features
HubSpot CRM ranks higher in 2/2 features
Single sign-on capability

8.7
87%
469 Ratings

N/A
0 Ratings
Role-based user permissions

8.5
85%
514 Ratings

N/A
0 Ratings
Social CRM

7.9
HubSpot CRM
79%

HubSpot Marketing Hub
Feature Set Not Supported
N/A
HubSpot CRM ranks higher in 2/2 features
HubSpot CRM ranks higher in 2/2 features
Social data

7.9
79%
376 Ratings

N/A
0 Ratings
Social engagement

7.9
79%
372 Ratings

N/A
0 Ratings
Integrations with 3rd-party Software

8.1
HubSpot CRM
81%

HubSpot Marketing Hub
Feature Set Not Supported
N/A
HubSpot CRM ranks higher in 2/2 features
HubSpot CRM ranks higher in 2/2 features
Marketing automation

8.5
85%
411 Ratings

N/A
0 Ratings
Compensation management

7.7
77%
245 Ratings

N/A
0 Ratings
Platform

7.2
HubSpot CRM
72%

HubSpot Marketing Hub
Feature Set Not Supported
N/A
HubSpot CRM ranks higher in 1/1 features
HubSpot CRM ranks higher in 1/1 features
Mobile access

7.2
72%
479 Ratings

N/A
0 Ratings
Email & Online Marketing

HubSpot CRM
Feature Set Not Supported
N/A

8.4
HubSpot Marketing Hub
84%
HubSpot Marketing Hub ranks higher in 9/9 features
HubSpot Marketing Hub ranks higher in 9/9 features
WYSIWYG email editor

N/A
0 Ratings

8.2
82%
331 Ratings
Dynamic content

N/A
0 Ratings

8.3
83%
331 Ratings
Ability to test dynamic content

N/A
0 Ratings

8.3
83%
308 Ratings
Landing pages

N/A
0 Ratings

8.0
80%
361 Ratings
A/B testing

N/A
0 Ratings

8.4
84%
285 Ratings
Mobile optimization

N/A
0 Ratings

8.6
86%
352 Ratings
Email deliverability reporting

N/A
0 Ratings

8.7
87%
697 Ratings
List management

N/A
0 Ratings

8.5
85%
363 Ratings
Triggered drip sequences

N/A
0 Ratings

8.5
85%
275 Ratings
Lead Management

HubSpot CRM
Feature Set Not Supported
N/A

8.1
HubSpot Marketing Hub
81%
HubSpot Marketing Hub ranks higher in 4/4 features
HubSpot Marketing Hub ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings

8.4
84%
354 Ratings
Lead scoring and grading

N/A
0 Ratings

7.8
78%
325 Ratings
Data quality management

N/A
0 Ratings

8.2
82%
331 Ratings
Automated sales alerts and tasks

N/A
0 Ratings

8.1
81%
299 Ratings
Campaign Management

HubSpot CRM
Feature Set Not Supported
N/A

8.0
HubSpot Marketing Hub
80%
HubSpot Marketing Hub ranks higher in 2/2 features
HubSpot Marketing Hub ranks higher in 2/2 features
Calendaring

N/A
0 Ratings

7.9
79%
305 Ratings
Event/webinar marketing

N/A
0 Ratings

8.1
81%
251 Ratings
Social Media Marketing

HubSpot CRM
Feature Set Not Supported
N/A

8.3
HubSpot Marketing Hub
83%
HubSpot Marketing Hub ranks higher in 2/2 features
HubSpot Marketing Hub ranks higher in 2/2 features
Social sharing and campaigns

N/A
0 Ratings

8.2
82%
341 Ratings
Social profile integration

N/A
0 Ratings

8.4
84%
331 Ratings
Reporting & Analytics

HubSpot CRM
Feature Set Not Supported
N/A

8.2
HubSpot Marketing Hub
82%
HubSpot Marketing Hub ranks higher in 3/3 features
HubSpot Marketing Hub ranks higher in 3/3 features
Dashboards

N/A
0 Ratings

8.3
83%
365 Ratings
Standard reports

N/A
0 Ratings

8.3
83%
361 Ratings
Custom reports

N/A
0 Ratings

8.0
80%
324 Ratings
Platform & Infrastructure

HubSpot CRM
Feature Set Not Supported
N/A

7.7
HubSpot Marketing Hub
77%
HubSpot Marketing Hub ranks higher in 6/6 features
HubSpot Marketing Hub ranks higher in 6/6 features
API

N/A
0 Ratings

8.0
80%
252 Ratings
Role-based workflow & approvals

N/A
0 Ratings

8.6
86%
280 Ratings
Customizability

N/A
0 Ratings

8.1
81%
302 Ratings
Integration with Salesforce.com

N/A
0 Ratings

7.6
76%
228 Ratings
Integration with Microsoft Dynamics CRM

N/A
0 Ratings

6.9
69%
98 Ratings
Integration with SugarCRM

N/A
0 Ratings

7.1
71%
93 Ratings
Attribute Ratings
- HubSpot CRM is rated higher in 3 areas: Likelihood to Renew, Usability, Implementation Rating
- HubSpot Marketing Hub is rated higher in 2 areas: Likelihood to Recommend, Support Rating
Likelihood to Recommend

8.6
HubSpot CRM
86%
679 Ratings

8.7
HubSpot Marketing Hub
87%
652 Ratings
Likelihood to Renew

9.3
HubSpot CRM
93%
7 Ratings

9.0
HubSpot Marketing Hub
90%
371 Ratings
Usability

8.8
HubSpot CRM
88%
581 Ratings

8.7
HubSpot Marketing Hub
87%
106 Ratings
Availability

HubSpot CRM
N/A
0 Ratings

9.1
HubSpot Marketing Hub
91%
50 Ratings
Performance

HubSpot CRM
N/A
0 Ratings

8.9
HubSpot Marketing Hub
89%
34 Ratings
Support Rating

8.2
HubSpot CRM
82%
19 Ratings

8.5
HubSpot Marketing Hub
85%
168 Ratings
In-Person Training

HubSpot CRM
N/A
0 Ratings

9.1
HubSpot Marketing Hub
91%
8 Ratings
Online Training

HubSpot CRM
N/A
0 Ratings

9.1
HubSpot Marketing Hub
91%
26 Ratings
Implementation Rating

9.1
HubSpot CRM
91%
10 Ratings

7.3
HubSpot Marketing Hub
73%
98 Ratings
Product Scalability

HubSpot CRM
N/A
0 Ratings

7.3
HubSpot Marketing Hub
73%
7 Ratings
Likelihood to Recommend
HubSpot CRM
Hubspot is an investment for any company- but depending on which package, bundle, or a la carte options you upgrade to, you can adjust purchases to best fit your business. Having Marketing Pro and Starter levels of Sales and Operations has given us the opportunity to seamlessly generate data to make informed decisions on how to improve business practices. Marketing is able to report and present useful statics on campaigns, social media posts, as well as forms utilized across the company. I highly recommend at least giving HubSpot a trial run to see if it can better your business practices.
Marketing Manager
Parvin Law GroupLaw Practice, 1-10 employees
HubSpot Marketing Hub
CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
Business Development Manager
PCS TitleReal Estate, 11-50 employees
Pros
HubSpot CRM
- Allows a business to track the journey of a new lead, from beginning to activation
- Users within the business can easily track progress of mutual clients or leads
- The HubSpot CRM also comes with Hubspot Support, whereby if a user is unsure of how to use a tool, they can seek support to ensure they can optimize their use of the tool(s).
Location Manager
Popcar Car ShareAutomotive, 11-50 employees
HubSpot Marketing Hub
- All-in-one software - the main thing HubSpot does well is the breadth of functionality.
- Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
- Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Director of Demand Generation
PartnerStackInternet, 201-500 employees
Cons
HubSpot CRM
- There should be more control over who can change "Contact Owner" and "Original Contact Owner" (right now anyone has permission/access to make these changes).
- HubSpot should allow more than one contact to have the same email address (for purposes of adding a 2nd contact to a company with a general email address).
- There should be some additional categories with logging a call (ex. "Call Outcome" - line is busy, disconnected, out of service, etc.).
Sales Development Representative
TransForceTransportation/Trucking/Railroad, 201-500 employees
HubSpot Marketing Hub
- While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
- The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
- Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Senior Product Marketing Manager
Passare, Inc.Insurance, 201-500 employees
Pricing Details
HubSpot CRM
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$0 Per Month [Unlimited Users]
HubSpot CRM Editions & Modules
Edition
Free Forever | $01 |
---|---|
CRM Bundle | $502 |
- Per Month [Unlimited Users]
- per month
Additional Pricing Details
—HubSpot Marketing Hub
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
$50 per month
HubSpot Marketing Hub Editions & Modules
Edition
Pro | $8901 |
---|---|
Enterprise | $3,2002 |
Starter | $503 |
Free | $04 |
- per month (includes 2,000 contacts)
- per month (includes 10,000 contacts)
- per month (includes 1,000 contacts)
- per month
Additional Pricing Details
—Likelihood to Renew
HubSpot CRM
HubSpot CRM 9.3
Based on 7 answers
Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.
President
WeidertMarketing and Advertising, 11-50 employees
HubSpot Marketing Hub
HubSpot Marketing Hub 9.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Managing Director
Blue Ocean Systems Pte LtdInformation Technology and Services, 11-50 employees
Usability
HubSpot CRM
HubSpot CRM 8.8
Based on 581 answers
I came from Salesforce which was so big that it became "white noise" in my day to day interactions. I often ignored a lot of workflows as their process became unnecessary in my day to work. HubSpot is great because everything is well laid out and defined. There's no "white noise within the HubSpot platform. I have my specific area of focus and I live there.
Customer Success Manager
DocketComputer Software, 1-10 employees
HubSpot Marketing Hub
HubSpot Marketing Hub 8.7
Based on 106 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Head Content Creator
InedoInformation Technology & Services, 11-50 employees
Reliability and Availability
HubSpot CRM
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
CEO
Trade Area SystemsInformation Technology and Services, 11-50 employees
Performance
HubSpot CRM
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Digital Marketing Strategist
CareATC, Inc.Medical Practice, 201-500 employees
Support Rating
HubSpot CRM
HubSpot CRM 8.2
Based on 19 answers
I love the HubSpot support team - they have always been fantastic to work with and extremely helpful. Whether it's via chat or an email, I never wait long for a response and they don't just "answer the question." They dig deep with you when figuring out a solution, and make sure to give you all the information you need to ensure you're ready to go.
Director of Client Care
Marketing NinjasMarketing and Advertising, 1-10 employees
HubSpot Marketing Hub
HubSpot Marketing Hub 8.5
Based on 168 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Director of Search
WidewailMarketing & Advertising, 11-50 employees
In-Person Training
HubSpot CRM
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Digital Marketing Strategist
CareATC, Inc.Medical Practice, 201-500 employees
Online Training
HubSpot CRM
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |
DZone/AnswerHubInformation Technology and Services, 11-50 employees
Implementation Rating
HubSpot CRM
HubSpot CRM 9.1
Based on 10 answers
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
President
WeidertMarketing and Advertising, 11-50 employees
HubSpot Marketing Hub
HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Marketing Analyst
PSMJ Resources, Inc.Design, 51-200 employees
Alternatives Considered
HubSpot CRM
It's simply much better than them. It updates all the time and it integrates with pretty much anything else that you might need in the web to run your business effectively. It has so many features stacked together in one app, from emails to texts to calls to data to everything!
Enrolment Director
AiCoreE-Learning, 11-50 employees
HubSpot Marketing Hub
In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
Sales Professional
Tourism ProfessionalLeisure, Travel & Tourism, 11-50 employees
Scalability
HubSpot CRM
No score
No answers yet
No answers on this topic
HubSpot Marketing Hub
HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Digital Media Specialist
Acadia Lead Management ServicesMarketing and Advertising, 11-50 employees
Return on Investment
HubSpot CRM
- ROI may take time to achieve if your business is small.
- Helps organize the deals in the best way, one cannot miss on follow ups.
- Lot of effort is saved on planning communication related to deals.
- All data is organized well.
Chief Innovation Advisor- UX Design
Vrunik SolutionsDesign, 11-50 employees
HubSpot Marketing Hub
- HubSpot has helped us increased our lead generation.
- HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
- HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Marketing Manger
ConexlinkComputer Software, 11-50 employees