HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
HubSpot Marketing Hub
Score 8.8 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
I am long time user of SAP CRM, which is a heavy duty CRM but with a long implementation timeline. When selecting CRMs, we compared SAP CRM, Zoho and Salesforce (would never do a demo) and it was just hard to beat the simplicity and cost of HubSpot. Basically, I can turn it on …
HubSpot Sales Hub has definitely improved and changed our sales activity. you can automate sequences, track lead lifecycle and create deals, this helps to structure sales pipeline, track deals. this way we don't lose any information anymore, it helps us to follow up our …
Actually, for us, all products were treated like one. We had to get familiar with HubSpot, and then this allowed us to walk through the different hubs and know what was going on. It was great because it allowed the team to work closely.
The ability to incorporate custom fields and objects gives great versatility to Hubspot CRM, however the lack of ability to incorporate a lot of that custom data into reporting and dashboards means that outside of list management, there isn't much upside to relying on custom …
HubSpot CRM automates more sales activities than any other CRM I've experienced. Admin is a breeze, especially compared to some. And, of course, the price point is compelling.
HubSpot beat them 10-0. We used it before we knew about Hubspot. I dont mean to trash Capsule but it was no use to me. It might help other people out there, but it wasn't adding any value to our organization. I recommend Hubspot even in my dreams.
Salesforce is really expensive and HubSpot CRM is free. Salesforce is complex and HubSpot CRM is easy. Salesforce is clunky and old and HubSpot CRM is fluid and new (and always getting better)
There is no comparison between HubSpot and SharpSpring. HubSpot is a lot more accurate in the tracking of the activity, and easier to use and learn. I often train clients on it, and they all pick it up in no time, and once they start using it they never go back.
Less functionalities yet comparable to the number of usable functionalities (functionalities that ACTUALLY get used on a day to day basis by most companies). Much easier to use and more user-friendly (especially when bringing on an older, more traditional generation).
Verified User
Director
Chose HubSpot CRM
We didn't know what we were doing. Just created a tracking system through Google Drive and went for it. Hubspot CRM is elite compared to that. Spend the time and migrate over to Hubspot CRM, you won't regret it. It will revolutionize the way you track sales. Had we started with …
Hubspot CRM is much simpler than other CRMs I have used. We use the free version of Hubspot right now because it came with our subscription. I think SFDC is a better overall tool, but it isn't effective if you have bad SFDC administrators. Ultimately the ease of use of the …
Hubspot has quicker onboarding, a larger library of instructional videos and a better support team both online and via chat. The larger library allows for multiple users in your company to learn at once and get the sales and marketing team working on the content and overall …
We were using Capsule before HubSpot and we also evaluated Infusionsoft. HubSpot CRM has the best user interface by far and is also the best value for money...seeing as it's free. Capsule was ugly, and didn't have half of the capabilities that HubSpot has. Infusionsoft was …
The ease of use and the possibility of it being in the cloud. Vtiger is a great CRM but you need to have someone who knows how to implement it and how to program it whenever you need a new feature. The problem with this is that you constantly need to upgrade to the next version …
It was impossible to get my team to consistently use Base CRM. It was a fine tool, but HubSpot's CRM is superior for our business and our team actually uses and enjoys using the CRM now.
HubSpot appeared to be the most user-friendly, with intuitive interfaces and comprehensive training. We also liked the level of support offered by HubSpot when setting up the system, as well as learning how to be good marketers.
HubSpot is all around a more robust platform. It offers a lot more components to the marketing automation process and tracking needs. While many small business teams would benefit from products like Act-On and MailChimp, EMMA (who I also love), and Pardot, HubSpot is the clear …
While Act-On does collect lead information, it does not provide as complete a solution as HubSpot, nor was it as easy to use. The creation of landing and thank you pages was cumbersome and not as easily implemented. We chose HubSpot because it creates an entire solution that …
HubSpot is superior to other marketing automation platforms including Marketo and Pardot. HubSpot is a complete integrated marketing automation platform that provides all aspects of marketing from content management, demand generation, social media, lead nurturing, and …
Based on my analysis and experience, HubSpot is the optimal marketing automation solution for small and mid-sized businesses committed to inbound marketing and content marketing. Companies must have sufficient content to share to drive awareness, site visits and leads and then …
Eloqua is a complex solution, that can support many actions from a marketing department. My experience comparing the two systems, would be that the complexity means that you do less, if you don't have staff that are really strong in using the solution. With HubSpot, you don't …
HubSpot is all encompassing with an amazing user interface. It's as simple as that. Update: We use so many tools that HubSpot has to offer. Before HubSpot, we were using an email provider with a separate service for landing pages. Not cool. Too many things were disconnected by …
HubSpot is leaps and bounds above other marketing technology platforms that I have used. While other platforms have really been email marketing solutions, HubSpot is literally an extension of my sales and marketing team.
I used ONTRAPORT, previously called Office Autopilot, for a couple of years. I loved it. It was very user friendly.
I also used Sendpepper, ONTRAPORT's little brother, for a while as well. I loved it also. It was very user friendly, had a degree of auto email functionality, and …
Sure, you could cobble together free and/or paid tools to do some of the work of HubSpot. But your toolset will most likely still not measure up to the integration afforded by using HubSpot. From one dashboard and reports (both standard and custom), you can get a pulse of your …
I've looked at all the major competitors and those that offered just a few of the features. For us it was about the end-to-end marketing and sales solution. We needed one platform that could do all of our marketing in one place as well as integrate with a sales CRM. The other …
Way way better. All in one place. Google Analytics has a better user story and traffic flow capability so we still rely on it in some situations. It also has better event tracking and stronger analytics especially considering the free price tag. But when it comes to a lead …
We use Pardot for email marketing. HubSpot seems to have much better reporting, opt-in/opt-out options and a cleaner interface.
Verified User
Program Manager
Chose HubSpot Marketing Hub
I don't want to call out any companies specifically but what I will say is that we have seen many clients come to us using several tools to essentially do what HubSpot can do. They save money and time by transitioning to HubSpot.
...and a lot of other smaller apps to help us with our marketing campaign. So the biggest improvement is that you have all the same options in one package. This fact is very very important. This also means that when we found HubSpot we really didn't look into alternatives, but …
HubSpot combines both Hootsuite and WordPress together into a seamless platform for updating website pages, scheduling social media, and posting blogs. It tracks all forms of contact between companies and the contacts, while easily giving more options for communicating between …
Features
HubSpot CRM
HubSpot Marketing Hub
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
8.1
1641 Ratings
4% above category average
HubSpot Marketing Hub
-
Ratings
Customer data management / contact management
8.91580 Ratings
00 Ratings
Workflow management
8.41548 Ratings
00 Ratings
Territory management
4.9184 Ratings
00 Ratings
Opportunity management
8.61484 Ratings
00 Ratings
Integration with email client (e.g., Outlook or Gmail)
8.61597 Ratings
00 Ratings
Contract management
7.9185 Ratings
00 Ratings
Quote & order management
8.31086 Ratings
00 Ratings
Interaction tracking
8.91543 Ratings
00 Ratings
Channel / partner relationship management
8.2186 Ratings
00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
7.9
1101 Ratings
3% above category average
HubSpot Marketing Hub
-
Ratings
Case management
8.41023 Ratings
00 Ratings
Call center management
7.5881 Ratings
00 Ratings
Help desk management
7.9942 Ratings
00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.7
1450 Ratings
12% above category average
HubSpot Marketing Hub
-
Ratings
Lead management
8.81370 Ratings
00 Ratings
Email marketing
8.61381 Ratings
00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
8.2
1500 Ratings
7% above category average
HubSpot Marketing Hub
-
Ratings
Task management
8.41435 Ratings
00 Ratings
Billing and invoicing management
7.8753 Ratings
00 Ratings
Reporting
8.51330 Ratings
00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
8.2
1467 Ratings
8% above category average
HubSpot Marketing Hub
-
Ratings
Forecasting
8.11156 Ratings
00 Ratings
Pipeline visualization
8.51394 Ratings
00 Ratings
Customizable reports
8.21353 Ratings
00 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
7.9
1401 Ratings
3% above category average
HubSpot Marketing Hub
-
Ratings
Custom fields
8.51372 Ratings
00 Ratings
Custom objects
8.41196 Ratings
00 Ratings
Scripting environment
6.3132 Ratings
00 Ratings
API for custom integration
8.4979 Ratings
00 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
9.0
1360 Ratings
7% above category average
HubSpot Marketing Hub
-
Ratings
Single sign-on capability
9.01220 Ratings
00 Ratings
Role-based user permissions
9.01297 Ratings
00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
7.8
932 Ratings
5% above category average
HubSpot Marketing Hub
-
Ratings
Social data
7.6914 Ratings
00 Ratings
Social engagement
7.9902 Ratings
00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
8.3
1044 Ratings
11% above category average
HubSpot Marketing Hub
-
Ratings
Marketing automation
8.41037 Ratings
00 Ratings
Compensation management
8.2682 Ratings
00 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
8.2
1233 Ratings
9% above category average
HubSpot Marketing Hub
-
Ratings
Mobile access
8.21233 Ratings
00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot CRM
-
Ratings
HubSpot Marketing Hub
8.3
380 Ratings
9% above category average
WYSIWYG email editor
00 Ratings
8.8343 Ratings
Dynamic content
00 Ratings
8.1343 Ratings
Ability to test dynamic content
00 Ratings
8.1318 Ratings
Landing pages
00 Ratings
8.6372 Ratings
A/B testing
00 Ratings
6.6296 Ratings
Mobile optimization
00 Ratings
8.0366 Ratings
Email deliverability reporting
00 Ratings
8.3374 Ratings
List management
00 Ratings
8.9375 Ratings
Triggered drip sequences
00 Ratings
9.0287 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot CRM
-
Ratings
HubSpot Marketing Hub
8.4
371 Ratings
7% above category average
Lead nurturing automation
00 Ratings
8.2366 Ratings
Lead scoring and grading
00 Ratings
8.1334 Ratings
Data quality management
00 Ratings
8.3341 Ratings
Automated sales alerts and tasks
00 Ratings
8.9310 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot CRM
-
Ratings
HubSpot Marketing Hub
7.4
331 Ratings
1% below category average
Calendaring
00 Ratings
7.5315 Ratings
Event/webinar marketing
00 Ratings
7.3260 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot CRM
-
Ratings
HubSpot Marketing Hub
8.1
356 Ratings
8% above category average
Social sharing and campaigns
00 Ratings
7.8352 Ratings
Social profile integration
00 Ratings
8.3341 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot CRM
-
Ratings
HubSpot Marketing Hub
8.5
380 Ratings
15% above category average
Dashboards
00 Ratings
8.8377 Ratings
Standard reports
00 Ratings
8.3373 Ratings
Custom reports
00 Ratings
8.4335 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Most of our clients are either government institutions or Education sector clients, such as universities, colleges, Coaching Institutes, and Competitive boards. We store their data in a single place. That means we can keep our one client's data in one place without any confusion. Our data is always clear and understandable while it is in HubSpot CRM.
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Timeline view and conversation log is extremely helpful and an underrated feature; this is in addition to the entire user profile view.
Task management is simple but effective.
Deal and company tracking with stakeholder management inside companies / deals is very handy; we know what is happening even though we might not be directly working on it.
Gmail integration is quite smooth along with email tracking.
More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
I would like to see more native options for automation.
While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
It's designed to get started quickly. The basic level of features and functions is elementary to use. It's highly adaptable to your organization's needs and how you want to utilize the CRM. It can be easily accessed via the web and mobile, and has been seamlessly integrated into other tools we use outside of Hubspot.
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Comparing all the CRMs, HubSpot has excellent third-party integration tools that can get you integrated with any native app within seconds and let you sync all the data instantly. The deal pipeline is well synchronized to help you prioritize deals and send contracts to win the deal and bring in business. I didn't find this in any other CRMs, and it's a very important factor for any startup to thrive.
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Tough to measure specifically, but time gained by having contacts available at-a-glance
Approximately 12% increase in Sales team following up on quotes, leading to a 4-7% increase in positive outcomes from conversations with customers (negotiations whereas they may have been lost previously with no post-quote contact)