What users are saying about
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Top Rated
2030 Ratings
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Top Rated
1955 Ratings

HubSpot CRM

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Top Rated
2030 Ratings
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Score 8.4 out of 100

HubSpot Marketing Hub

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Top Rated
1955 Ratings
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Score 8.6 out of 100

Feature Set Ratings

    Sales Force Automation

    8.1

    HubSpot CRM

    81%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 9/9 features

    Customer data management / contact management

    8.9
    89%
    644 Ratings
    N/A
    0 Ratings

    Workflow management

    8.3
    83%
    623 Ratings
    N/A
    0 Ratings

    Territory management

    7.3
    73%
    184 Ratings
    N/A
    0 Ratings

    Opportunity management

    8.3
    83%
    595 Ratings
    N/A
    0 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    8.5
    85%
    632 Ratings
    N/A
    0 Ratings

    Contract management

    7.9
    79%
    185 Ratings
    N/A
    0 Ratings

    Quote & order management

    8.0
    80%
    397 Ratings
    N/A
    0 Ratings

    Interaction tracking

    8.7
    87%
    608 Ratings
    N/A
    0 Ratings

    Channel / partner relationship management

    7.4
    74%
    186 Ratings
    N/A
    0 Ratings

    Customer Service & Support

    7.6

    HubSpot CRM

    76%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 3/3 features

    Case management

    7.8
    78%
    390 Ratings
    N/A
    0 Ratings

    Call center management

    7.4
    74%
    339 Ratings
    N/A
    0 Ratings

    Help desk management

    7.5
    75%
    361 Ratings
    N/A
    0 Ratings

    Marketing Automation

    8.7

    HubSpot CRM

    87%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 2/2 features

    Lead management

    8.6
    86%
    550 Ratings
    N/A
    0 Ratings

    Email marketing

    8.8
    88%
    546 Ratings
    N/A
    0 Ratings

    CRM Project Management

    7.9

    HubSpot CRM

    79%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 3/3 features

    Task management

    8.3
    83%
    569 Ratings
    N/A
    0 Ratings

    Billing and invoicing management

    7.3
    73%
    267 Ratings
    N/A
    0 Ratings

    Reporting

    8.2
    82%
    532 Ratings
    N/A
    0 Ratings

    CRM Reporting & Analytics

    8.1

    HubSpot CRM

    81%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 3/3 features

    Forecasting

    7.7
    77%
    449 Ratings
    N/A
    0 Ratings

    Pipeline visualization

    8.3
    83%
    553 Ratings
    N/A
    0 Ratings

    Customizable reports

    8.2
    82%
    542 Ratings
    N/A
    0 Ratings

    Customization

    7.8

    HubSpot CRM

    78%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 4/4 features

    Custom fields

    8.4
    84%
    568 Ratings
    N/A
    0 Ratings

    Custom objects

    8.3
    83%
    476 Ratings
    N/A
    0 Ratings

    Scripting environment

    6.3
    63%
    133 Ratings
    N/A
    0 Ratings

    API for custom integration

    8.3
    83%
    369 Ratings
    N/A
    0 Ratings

    Security

    8.6

    HubSpot CRM

    86%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 2/2 features

    Single sign-on capability

    8.7
    87%
    469 Ratings
    N/A
    0 Ratings

    Role-based user permissions

    8.5
    85%
    514 Ratings
    N/A
    0 Ratings

    Social CRM

    7.9

    HubSpot CRM

    79%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 2/2 features

    Social data

    7.9
    79%
    376 Ratings
    N/A
    0 Ratings

    Social engagement

    7.9
    79%
    372 Ratings
    N/A
    0 Ratings

    Integrations with 3rd-party Software

    8.1

    HubSpot CRM

    81%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 2/2 features

    Marketing automation

    8.5
    85%
    411 Ratings
    N/A
    0 Ratings

    Compensation management

    7.7
    77%
    245 Ratings
    N/A
    0 Ratings

    Platform

    7.2

    HubSpot CRM

    72%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    HubSpot CRM ranks higher in 1/1 features

    Mobile access

    7.2
    72%
    479 Ratings
    N/A
    0 Ratings

    Email & Online Marketing

    HubSpot CRM

    Feature Set Not Supported
    N/A
    8.4

    HubSpot Marketing Hub

    84%
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.3
    83%
    331 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.3
    83%
    308 Ratings

    Landing pages

    N/A
    0 Ratings
    8.0
    80%
    361 Ratings

    A/B testing

    N/A
    0 Ratings
    8.4
    84%
    285 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.6
    86%
    352 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.7
    87%
    697 Ratings

    List management

    N/A
    0 Ratings
    8.5
    85%
    363 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.5
    85%
    275 Ratings

    Lead Management

    HubSpot CRM

    Feature Set Not Supported
    N/A
    8.1

    HubSpot Marketing Hub

    81%
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.4
    84%
    354 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.8
    78%
    325 Ratings

    Data quality management

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.1
    81%
    299 Ratings

    Campaign Management

    HubSpot CRM

    Feature Set Not Supported
    N/A
    8.0

    HubSpot Marketing Hub

    80%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.9
    79%
    305 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.1
    81%
    251 Ratings

    Social Media Marketing

    HubSpot CRM

    Feature Set Not Supported
    N/A
    8.3

    HubSpot Marketing Hub

    83%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    8.2
    82%
    341 Ratings

    Social profile integration

    N/A
    0 Ratings
    8.4
    84%
    331 Ratings

    Reporting & Analytics

    HubSpot CRM

    Feature Set Not Supported
    N/A
    8.2

    HubSpot Marketing Hub

    82%
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.3
    83%
    365 Ratings

    Standard reports

    N/A
    0 Ratings
    8.3
    83%
    361 Ratings

    Custom reports

    N/A
    0 Ratings
    8.0
    80%
    324 Ratings

    Platform & Infrastructure

    HubSpot CRM

    Feature Set Not Supported
    N/A
    7.7

    HubSpot Marketing Hub

    77%
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    8.0
    80%
    252 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.6
    86%
    280 Ratings

    Customizability

    N/A
    0 Ratings
    8.1
    81%
    302 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    7.6
    76%
    228 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    6.9
    69%
    98 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    7.1
    71%
    93 Ratings

    Attribute Ratings

    • HubSpot CRM is rated higher in 3 areas: Likelihood to Renew, Usability, Implementation Rating
    • HubSpot Marketing Hub is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    8.6

    HubSpot CRM

    86%
    679 Ratings
    8.7

    HubSpot Marketing Hub

    87%
    652 Ratings

    Likelihood to Renew

    9.3

    HubSpot CRM

    93%
    7 Ratings
    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings

    Usability

    8.8

    HubSpot CRM

    88%
    581 Ratings
    8.7

    HubSpot Marketing Hub

    87%
    106 Ratings

    Availability

    HubSpot CRM

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings

    Performance

    HubSpot CRM

    N/A
    0 Ratings
    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings

    Support Rating

    8.2

    HubSpot CRM

    82%
    19 Ratings
    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings

    In-Person Training

    HubSpot CRM

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    Online Training

    HubSpot CRM

    N/A
    0 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings

    Implementation Rating

    9.1

    HubSpot CRM

    91%
    10 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings

    Product Scalability

    HubSpot CRM

    N/A
    0 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings

    Likelihood to Recommend

    HubSpot CRM

    Hubspot is an investment for any company- but depending on which package, bundle, or a la carte options you upgrade to, you can adjust purchases to best fit your business. Having Marketing Pro and Starter levels of Sales and Operations has given us the opportunity to seamlessly generate data to make informed decisions on how to improve business practices. Marketing is able to report and present useful statics on campaigns, social media posts, as well as forms utilized across the company. I highly recommend at least giving HubSpot a trial run to see if it can better your business practices.
    Chelsey Oliver | TrustRadius Reviewer

    HubSpot Marketing Hub

    CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
    Arcoma L. Lambert | TrustRadius Reviewer

    Pros

    HubSpot CRM

    • Allows a business to track the journey of a new lead, from beginning to activation
    • Users within the business can easily track progress of mutual clients or leads
    • The HubSpot CRM also comes with Hubspot Support, whereby if a user is unsure of how to use a tool, they can seek support to ensure they can optimize their use of the tool(s).
    Dan Jamison | TrustRadius Reviewer

    HubSpot Marketing Hub

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Joe Kevens | TrustRadius Reviewer

    Cons

    HubSpot CRM

    • There should be more control over who can change "Contact Owner" and "Original Contact Owner" (right now anyone has permission/access to make these changes).
    • HubSpot should allow more than one contact to have the same email address (for purposes of adding a 2nd contact to a company with a general email address).
    • There should be some additional categories with logging a call (ex. "Call Outcome" - line is busy, disconnected, out of service, etc.).
    Mindy Kleinman | TrustRadius Reviewer

    HubSpot Marketing Hub

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Chris Gomez, SPHR | TrustRadius Reviewer

    Pricing Details

    HubSpot CRM

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $0 Per Month [Unlimited Users]

    HubSpot CRM Editions & Modules

    Edition
    Free Forever$01
    CRM Bundle$502
    1. Per Month [Unlimited Users]
    2. per month
    Additional Pricing Details

    HubSpot Marketing Hub

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    $50 per month

    HubSpot Marketing Hub Editions & Modules

    Edition
    Pro$8901
    Enterprise$3,2002
    Starter$503
    Free$04
    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month
    Additional Pricing Details

    Likelihood to Renew

    HubSpot CRM

    HubSpot CRM 9.3
    Based on 7 answers
    Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.
    Greg Linnemanstons | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.0
    Based on 371 answers
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Arun C Devan | TrustRadius Reviewer

    Usability

    HubSpot CRM

    HubSpot CRM 8.8
    Based on 581 answers
    I came from Salesforce which was so big that it became "white noise" in my day to day interactions. I often ignored a lot of workflows as their process became unnecessary in my day to work. HubSpot is great because everything is well laid out and defined. There's no "white noise within the HubSpot platform. I have my specific area of focus and I live there.
    Brad Pendleton | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.7
    Based on 106 answers
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Lauren Camacci | TrustRadius Reviewer

    Reliability and Availability

    HubSpot CRM

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 50 answers
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Joe Rando | TrustRadius Reviewer

    Performance

    HubSpot CRM

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.9
    Based on 34 answers
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Carah Counts | TrustRadius Reviewer

    Support Rating

    HubSpot CRM

    HubSpot CRM 8.2
    Based on 19 answers
    I love the HubSpot support team - they have always been fantastic to work with and extremely helpful. Whether it's via chat or an email, I never wait long for a response and they don't just "answer the question." They dig deep with you when figuring out a solution, and make sure to give you all the information you need to ensure you're ready to go.
    Sereena Schneider (LION) | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.5
    Based on 168 answers
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    David Pye | TrustRadius Reviewer

    In-Person Training

    HubSpot CRM

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 8 answers
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Carah Counts | TrustRadius Reviewer

    Online Training

    HubSpot CRM

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 26 answers
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Tom Smith | TrustRadius Reviewer

    Implementation Rating

    HubSpot CRM

    HubSpot CRM 9.1
    Based on 10 answers
    If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
    Greg Linnemanstons | TrustRadius Reviewer

    HubSpot Marketing Hub

    HubSpot Marketing Hub 7.3
    Based on 98 answers
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Andrew Driscoll | TrustRadius Reviewer

    Alternatives Considered

    HubSpot CRM

    It's simply much better than them. It updates all the time and it integrates with pretty much anything else that you might need in the web to run your business effectively. It has so many features stacked together in one app, from emails to texts to calls to data to everything!
    Christos Socratous | TrustRadius Reviewer

    HubSpot Marketing Hub

    In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
    Roshni Rahman | TrustRadius Reviewer

    Scalability

    HubSpot CRM

    No score
    No answers yet
    No answers on this topic

    HubSpot Marketing Hub

    HubSpot Marketing Hub 7.3
    Based on 7 answers
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Jessica McCann | TrustRadius Reviewer

    Return on Investment

    HubSpot CRM

    • ROI may take time to achieve if your business is small.
    • Helps organize the deals in the best way, one cannot miss on follow ups.
    • Lot of effort is saved on planning communication related to deals.
    • All data is organized well.
    Nandkumar Bhujbal | TrustRadius Reviewer

    HubSpot Marketing Hub

    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Heather Robinette, MBA | TrustRadius Reviewer

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