HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Wrike
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.
$240
per year 2 users (minimum)
Pricing
HubSpot Marketing Hub
Wrike
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Wrike Free
$0
per month per user
Wrike Team
$10
per month (billed annually) per user (2-15 users)
Wrike Business
$25
per month (billed annually) per user (5-200 users)
Wrike Enterprise
Request a quote
per month per user
Pinnacle
Request a quote
per month per user
Offerings
Pricing Offerings
HubSpot Marketing Hub
Wrike
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Required
No setup fee
Additional Details
—
Every premium plan begins with a 14-day trial period.
My current employer uses Pardot (I get to use HubSpot in my group), and I've found it to be extremely confusing and not nearly as intuitive as HubSpot. If it were up to me, we would use HubSpot company wide in both marketing and sales.
Wrike
Verified User
Director
Chose Wrike
monday.com is useful for other project management needs. However, we've found that Wrike is best for creative project management and cross-collaborative initiatives. Our project management team believes it's also the best platform for resource management and the ability to see …
When using HubSpot we also had the CRM function so that makes it a little different to Wrike. For project management Wrike is so much more detailed and really built for tasks and project tracking.
Wrike was as easy to use as any other online workflow management platform I have used. It was a very quick setup and quick training time vs other platforms I have used, which is a big advantage. It is a pleasure to use it and I would use it again.
Asana seemed pretty comparable to Wrike, and the decision ultimately came down to pricing. On the other hand, Monday has been something our team has been considering for a while, which would also be a cut in cost and significantly more simple (geared toward smaller teams). …
They all had things I liked, but they individually did not have all features that I needed within a single tool. Another huge feature that sets Wrike apart is the ability to not only integrate with several internal systems that already exist, but the offer the ability to use …
We were using Smartsheet prior to migrating over to Wrike. Smartsheet is built on spreadsheets and was much more manual to develop workflows and processes than Wrike. As such, Smartsheet is not nearly as scalable as Wrike, which is another reason why we decided to transition to …
Wrike definitely stacks up well against the competition in the area of project management. It offers many of the features that the other software options offer. It also offers some unique features that help it stand out from the rest of the pack. It is a top contender in the …
Before we took on Wrike we made a comparison between Wrike, Smartsheet, Teamwork and Monday. Wrike was really the only one that ticked all the boxes (at least for our region) on what we needed. You can say that between them the features are quite similar. What we liked about …
I would rate Wrike as the best project management tool for large scale projects or organizations while ASANA is best for smaller projects or if you prefer a quicker method of entering and managing tasks.
Wrike was the right blend of feature-rich and user-friendliness. Yes, it's definitely bigger and more complicated than software like Trello, but not as intense as something like Microsoft Project. It beat out Basecamp because Basecamp makes projects a little too siloed on their …
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Wrike is best suited for project management, task management, summarizing requests received by the team, open tasks, in-queue tasks, project tracking, etc. It helps with project management excellently, and I would love to recommend it. Analytics is good, but there is a high chance of improvement.
It's user-friendly for anyone familiar with project management and scrum methodologies, making it easy to navigate and understand Wrike at a high level.
Wrike offers features tailored to various business use cases, including project management, agile, scrum, workflows, visualizations, folder structures, blueprints, customization, and integrations.
Tasks provide a comprehensive history in one place.
There are multiple visualization options to view the Work Breakdown Structure (WBS) hierarchy, such as Gantt charts, Kanban boards, and table views.
While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
I would like to see the ability to “upgrade” or “downgrade” projects to tasks or tasks to projects.
A more thorough training upon contract activation. Showing me what (based on my organization’s workflow and needs) suggestions Wrike would have for me and how to implement them.
The cost for Wrike is high compared to competitors. Either a lower price point or more seats/functionalities for the price I’m paying.
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
I wish that Wrike had more drag and drop functionality that would be connected to assignee and also I wish that the finish date of a task would update to the date where you checked completed. It does not do that. Also finishing a task doesn't move the start date of the next task it "protects your time in that way", but our management team wants us to quickly see what we have down the pipeline rather than having to scroll down the list of upcoming tasks.
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
A lot of the manual work that would need to take place to provide updates or inform the group is taken off the hands of the project team and on to Wrike. The team has been able to update their task and see the project progress to the next step without having to manually track.
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Over two years of (almost) daily usage without outages. Don't remember any errors. I give it 9 only because some Wrike plugins (for online document edit) are based on NPAPI architecture. These types of plugins are being phased out in new browsers, and NPAPI plugins are disabled by default in recent versions of Chrome so you have to do some browser adjustments when you switch browsers or move to another computer.
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Wrike tasks loads fine, but I hate clicking files and wait for a bit of time since it is powerpoint or word, Wrike assumes I want to open those on Wrike. My suggestion is to link it to office 365 so we do not need Wrike based decoder for PPTX and DOCX
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
During my learning phase with Wrike, I initially struggled with setting up automation rules and request forms. However, Wrike support was always my go-to, resolving issues within seconds or minutes. Their assistance made the learning process much easier. My best experience was receiving step-by-step screenshots to follow, with the support team on standby until I was completely satisfied.
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
I love the Wrike training options. Wrike Discover has tons of courses, learning plans, certifications, etc. This is an area where Wrike definitely shines! I wish these resources were more in your face for new people, because it seems like a lot of coworkers didn't know all of this training was available to them.
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
There are a lot of bells and whistles in Wrike, and not all of it is easy or intuitive to understand once it's plopped in your lap. It's easier when there are a few choice people who understand Wrike as a platform and articulate it in such a way where it makes it easy to pass it along to others in the group
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
Neither Jira nor Asana are user-friendly. There are too many layers without visualizing the broader relationship among tasks. I did not actively want to engage with either of these tools. However, I don't view project management as a burden with Wrike. It makes my job more manageable instead of further complicating it.
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
The sky is the limit for what can be done in Wrike. We started with 1 use case and within 5 months we migrated several key business practices over to Wrike because they were easier to manage. Use cases so far: process improvement, management review, corrective actions, maintenance requests, month-end financial closing, and document management. As we grow, it's easy to imagine putting even more into Wrike where it becomes a cornerstone for how we do business
We have reduced the back and forth communication time between Rev Ops and users by collecting all the info we need upfront.
Wrike's collaborative features facilitate better communication and coordination among team members. This can lead to smoother project execution, reduced misunderstandings, and ultimately contribute to achieving business objectives more effectively.
Customizable forms, automation workflows, and task dependencies in Wrike can help streamline business processes. This streamlining can save time and resources, allowing teams to focus on core objectives rather than dealing with inefficient processes.
