What users are saying about
48 Ratings
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Score 5.6 out of 101

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Likelihood to Recommend

IBM Digital Analytics

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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  • Simplified exporting of reports and specific ranges of data
  • Automated reports are easy enough to set up
  • UI is simple and easy to use
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  • The speed of the UIX can be improved upon greatly, at times it is laggy.
  • The more tabs that are open, the slower the tool becomes.
  • Hard tagging is not full of features when compared to other solutions.
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Likelihood to Renew

IBM Digital Analytics6.0
Based on 19 answers
It is still a best in class analytics platform, but working with IBM contracting has proven to be quite a hassle at times... There are proven pros and cons to each of the major systems and vendors (most I already listed). I always recommend to establish the business questions you are trying to answer, determine which platform answers them best and decide whether it is worth the dollar investment
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IBM Digital Analytics9.0
Based on 1 answer
Very easy to implement and use.
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Reliability and Availability

IBM Digital Analytics10.0
Based on 1 answer
Never had any issues
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IBM Digital Analytics8.0
Based on 1 answer
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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IBM Digital Analytics2.3
Based on 4 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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Online Training

IBM Digital Analytics7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
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IBM Digital Analytics9.9
Based on 2 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
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Alternatives Considered

Google Analytics is great low cost alternative to IBM Digital Analytics for smaller, low traffic sites but does not offer the in depth product performance reports we require for our retail clients. IBM can add notes on Google's user interface but Google should really add additional e-commerce capabilities. Google should also reevaluate their policy on the use of PII data.
Seth Poplaski profile photo


IBM Digital Analytics9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
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Return on Investment

  • Using IBM Digital Analytics has allowed us to optimize marketing spend for our clients and provide us the insight to reduce the spend on vendors that are not performing well or not bringing in qualified traffic.
  • Using IBM Digital Analytics data to power on-site product recommendations has increased the percentage of total sales from recommendation zones to around 10% compared to around 1% with manually merchandised zones.
  • Using IBM's TruePath Funnels to analyze the checkout process for various clients has allowed us to see where visitors are dropping out of the checkout process and make improvements to increase conversion rate.
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Pricing Details

IBM Digital Analytics

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details