Coremetrics / IBM Digital Analytics (discontinued) vs. Nielsen Marketing Mix Modeling
Coremetrics / IBM Digital Analytics (discontinued) vs. Nielsen Marketing Mix Modeling
Product | Rating | Most Used By | Product Summary | Starting Price |
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Coremetrics / IBM Digital Analytics (discontinued) | N/A | Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward. | N/A | |
Nielsen Marketing Mix Modeling | N/A | Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite. | N/A |
Coremetrics / IBM Digital Analytics (discontinued) | Nielsen Marketing Mix Modeling | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Coremetrics / IBM Digital Analytics (discontinued) | Nielsen Marketing Mix Modeling | |
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Top Pros | No answers on this topic | |
Top Cons |
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Coremetrics / IBM Digital Analytics (discontinued) | Nielsen Marketing Mix Modeling | |
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Small Businesses | StatCounter Score 9.0 out of 10 | Firebase Score 8.4 out of 10 |
Medium-sized Companies | Siteimprove Score 8.7 out of 10 | Firebase Score 8.4 out of 10 |
Enterprises | Contentsquare Score 8.6 out of 10 | AppsFlyer Score 8.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Coremetrics / IBM Digital Analytics (discontinued) | Nielsen Marketing Mix Modeling | |
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Likelihood to Recommend | 7.0 (24 ratings) | 1.0 (1 ratings) |
Likelihood to Renew | 5.8 (18 ratings) | - (0 ratings) |
Usability | 9.0 (1 ratings) | - (0 ratings) |
Availability | 10.0 (1 ratings) | - (0 ratings) |
Performance | 8.0 (1 ratings) | - (0 ratings) |
Support Rating | 2.3 (4 ratings) | - (0 ratings) |
Online Training | 7.1 (2 ratings) | - (0 ratings) |
Implementation Rating | 9.9 (2 ratings) | - (0 ratings) |
Configurability | 8.0 (1 ratings) | - (0 ratings) |
Product Scalability | 9.0 (1 ratings) | - (0 ratings) |
Coremetrics / IBM Digital Analytics (discontinued) | Nielsen Marketing Mix Modeling | |
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Likelihood to Recommend | Discontinued Products | Nielsen |
Pros | Discontinued Products | Nielsen |
Cons | Discontinued Products | Nielsen |
Likelihood to Renew | Discontinued Products | Nielsen No answers on this topic |
Usability | Discontinued Products | Nielsen No answers on this topic |
Reliability and Availability | Discontinued Products | Nielsen No answers on this topic |
Performance | Discontinued Products | Nielsen No answers on this topic |
Support Rating | Discontinued Products | Nielsen No answers on this topic |
Online Training | Discontinued Products | Nielsen No answers on this topic |
Implementation Rating | Discontinued Products | Nielsen No answers on this topic |
Alternatives Considered | Discontinued Products | Nielsen |
Scalability | Discontinued Products | Nielsen No answers on this topic |
Return on Investment | Discontinued Products | Nielsen |
ScreenShots |