Insider Growth Management Platform (GMP) vs. Zeta Marketing Platform
Insider Growth Management Platform (GMP) vs. Zeta Marketing Platform
Product | Rating | Most Used By | Product Summary | Starting Price |
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Insider Growth Management Platform (GMP) | Mid-Size Companies (51-1,000 employees) | The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion… | N/A | |
Zeta Marketing Platform | N/A | The Zeta Marketing Platform, now including capabilities from the IgnitionOne DMS offers a cloud-based cross-channel marketing campaign management and automation platform for managing paid advertising across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform (IgnitionOne DMP, formerly Knotice, acquired March, 2014). The platform is noted for its bid management capabilities, of use in search… | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
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Insider Growth Management Platform (GMP) | Zeta Marketing Platform | |
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Insider Growth Management Platform (GMP) | Zeta Marketing Platform | |
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Small Businesses | Mautic Score 9.1 out of 10 | Mautic Score 9.1 out of 10 |
Medium-sized Companies | The Trade Desk Score 6.6 out of 10 | The Trade Desk Score 6.6 out of 10 |
Enterprises | Iterable Score 8.5 out of 10 | Iterable Score 8.5 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Insider Growth Management Platform (GMP) | Zeta Marketing Platform | |
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Likelihood to Recommend | 9.0 (2 ratings) | 2.0 (1 ratings) |
Insider Growth Management Platform (GMP) | Zeta Marketing Platform | |
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Likelihood to Recommend | Insider | Zeta Global |
Pros | Insider | Zeta Global |
Cons | Insider | Zeta Global |
Alternatives Considered | Insider | Zeta Global |
Return on Investment | Insider | Zeta Global |
ScreenShots | Insider Growth Management Platform (GMP) Screenshots |