Likelihood to Recommend
[IZEA] is well suited for influencer marketing. If you do this a lot, then it would definitely be helpful to receive this software.
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If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
Read full review Pros It provides very good services like useful for scheduling and publishing tools to automate production. It provides chain of influencers so that others can't find them and use them. Ease of use and implementation. It's also easy to find help over the internet as it's one of the famous tools available in the market. Read full review With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used. Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary. Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products. Read full review Cons There are certain problems with IZEA as well like it seems that half of the influencers I need are only here at IZEA. Also, every once and a while, the search functionality just freezes on me which is another con I have felt a lot. Other than that, the interface functionality is not as smooth as it could be to provide the optimal user experience. Also, they do not have every influencer in their system which is a con that can miss important opportunities. Read full review It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you. The revenue analytics are not very reliable. Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product. Read full review Support Rating
I don't have much to add here as I haven't needed team support. I do know our access to customer service is limited with the type of account that we have.
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IZEA has a much better discovery tool than
had more data for more influencers.
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We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
Read full review Return on Investment Influencer marketing has helped us generate more revenue for ourselves or clients. Software is not too expensive so cost is not too high. Helps keep us efficient by streamlining social processes. Read full review In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel. Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags. Read full review ScreenShots