IZEA vs. Olapic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
IZEA
Score 9.5 out of 10
N/A
IZEA headquartered in Winter Park offers their enterprise influencer marketing suite of applications and service, including IZEAx Discovery for locating influencers and content creators, the IZEAx Unity Suite for influencer location and content management, and managed service if desired.N/A
Olapic
Score 7.0 out of 10
N/A
Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material omni-channel, using it in emails, print, in-store, or elsewhere. Olapic also provides measures for judging how effective your curation and user-generated content were in boosting conversions. Olapic was…N/A
Pricing
IZEAOlapic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
IZEAOlapic
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
IZEAOlapic
Content Creation
Comparison of Content Creation features of Product A and Product B
IZEA
-
Ratings
Olapic
6.6
4 Ratings
19% below category average
Ideation00 Ratings6.33 Ratings
Approval workflows00 Ratings5.44 Ratings
Content collaboration00 Ratings7.12 Ratings
Content calendar00 Ratings7.01 Ratings
Network for content licensing/production00 Ratings7.43 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
IZEA
-
Ratings
Olapic
6.7
4 Ratings
19% below category average
Content hub00 Ratings6.13 Ratings
Forms / Gated content00 Ratings6.12 Ratings
Embedded CTAs00 Ratings6.73 Ratings
Content distribution00 Ratings7.23 Ratings
Content promotion00 Ratings7.02 Ratings
Content automation00 Ratings7.43 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
IZEA
-
Ratings
Olapic
6.3
4 Ratings
19% below category average
Audience profiling and targeting00 Ratings6.02 Ratings
Closed-loop tracking and reporting00 Ratings5.22 Ratings
Content performance analytics00 Ratings6.13 Ratings
Campaign optimization dashboard00 Ratings7.02 Ratings
Competitive analytics00 Ratings7.02 Ratings
Best Alternatives
IZEAOlapic
Small Businesses
Mention
Mention
Score 9.0 out of 10
Vyond
Vyond
Score 9.1 out of 10
Medium-sized Companies
Mention
Mention
Score 9.0 out of 10
Vyond
Vyond
Score 9.1 out of 10
Enterprises

No answers on this topic

Vyond
Vyond
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
IZEAOlapic
Likelihood to Recommend
9.6
(5 ratings)
5.6
(4 ratings)
Support Rating
6.4
(4 ratings)
-
(0 ratings)
User Testimonials
IZEAOlapic
Likelihood to Recommend
IZEA
[IZEA] is well suited for influencer marketing. If you do this a lot, then it would definitely be helpful to receive this software.
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Monotype
If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
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Pros
IZEA
  • It provides very good services like useful for scheduling and publishing tools to automate production.
  • It provides chain of influencers so that others can't find them and use them.
  • Ease of use and implementation.
  • It's also easy to find help over the internet as it's one of the famous tools available in the market.
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Monotype
  • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
  • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
  • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
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Cons
IZEA
  • There are certain problems with IZEA as well like it seems that half of the influencers I need are only here at IZEA. Also, every once and a while, the search functionality just freezes on me which is another con I have felt a lot.
  • Other than that, the interface functionality is not as smooth as it could be to provide the optimal user experience. Also, they do not have every influencer in their system which is a con that can miss important opportunities.
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Monotype
  • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
  • The revenue analytics are not very reliable.
  • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
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Support Rating
IZEA
I don't have much to add here as I haven't needed team support. I do know our access to customer service is limited with the type of account that we have.
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Monotype
No answers on this topic
Alternatives Considered
IZEA
IZEA has a much better discovery tool than GroupHigh, but GroupHigh had more data for more influencers.
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Monotype
We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
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Return on Investment
IZEA
  • Influencer marketing has helped us generate more revenue for ourselves or clients.
  • Software is not too expensive so cost is not too high.
  • Helps keep us efficient by streamlining social processes.
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Monotype
  • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
  • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
  • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
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ScreenShots