JW Player (or JWP) is a video platform boasting 40,000 broadcasters, publishers, and other video-driven brands whose business relies on video as users. It provides these companies with a way to accelerate and scale their video strategy and is a video platform that can be used to stream video, engage audiences on any screen, and monetize content.
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Roku OneView
Score 7.9 out of 10
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The OneView Ad Platform (formerly Dataxu, acquired by Roku October 2019) is a solution for marketers and content owners to, according to the vendor, reach more cord cutters and measure performance using the largest TV identity dataset, where advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place.
JW Player has flexible plans that won't cost you a lot of money. If you are a startup, JW offers a variety of plans that will suit your specific needs and grow with you as your company grows. You do not need to be a video expert to understand how to upload a video, which allows nearly anyone in the office to do it.
Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.
The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.
Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.
Just made the decision to renew given demonstrated improvements being made to the platform to expand compatibility for its player use on devices such as Apple TV, as well as improvements made recently to its JW Platform Dashboard
Reliability and compatibility on a majority of platforms. Would have received a 10 except recent versions of browsers such as Firefox are now defaulting against Flash components and thus prompting approval from users BEFORE loading which is a HUGE obstacle to an effective user experience thus creating concerns by end-users unnecessarily and risking that they will NOT accept the prompts, thus leaving unable to view video content hosted using the JW Player. Assurances by JW support suggest they will resolve this, so we'll see...
Support is reasonable. I from time to time have made suggestions on improvements that would be nice to see (like the ability to have a clickable link within the video - that is easy to create, without tons of coding) and it seems as though I never see it happen or get much response to "suggestions" to upgrade the software. The good news, other than a few things as I mentioned above, overall, I don't have many "technical issues" in the platform, which is a good thing. On occasion, I have seen some "issues" with the delivery of the video, but it has been pretty scarce. So it is dependable.
At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.
One of the primary features promoted by JW Platform is its SEO definition. However, there did not seem to be a way to integrate that data to our platform if selected thus only leaving the benefits of that data to be established on the individual video page hosted by JW Platform, which isn't useful in the end to the client value we are trying to deliver for our VideoproFile.net solution
JW had more player options, a better/more intuitive user interface, was altogether faster both in rendering the uploaded videos and in time to load on the web page. The integration with OpenX for pre-roll was faster and easier than with Brightcove, and lastly, they offered a great price for service.
We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize
