Kahuna Mobile Marketing (discontinued) vs. Leanplum

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kahuna Mobile Marketing (discontinued)
Score 8.1 out of 10
N/A
Kahuna was a mobile marketing software solution that is no longer available, and the company is dissolved.N/A
Leanplum
Score 3.2 out of 10
N/A
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.N/A
Pricing
Kahuna Mobile Marketing (discontinued)Leanplum
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Kahuna Mobile Marketing (discontinued)Leanplum
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Kahuna Mobile Marketing (discontinued)Leanplum
Top Pros
Top Cons
Best Alternatives
Kahuna Mobile Marketing (discontinued)Leanplum
Small Businesses
OneSignal
OneSignal
Score 9.0 out of 10
OneSignal
OneSignal
Score 9.0 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Kahuna Mobile Marketing (discontinued)Leanplum
Likelihood to Recommend
10.0
(1 ratings)
8.0
(5 ratings)
User Testimonials
Kahuna Mobile Marketing (discontinued)Leanplum
Likelihood to Recommend
Discontinued Products
Well suited to boost customer engagement, to push for promotions, to send notifications, to do general customer relationship management, to analyze engagement patter, and to test for the best times to engage users to perform specific actions. It is not a CRM tool, so it cannot do in-depth customer relationship management. If users did not perform the required/intended action, it is not possible to see where the user deviated to. It is not a traffic or user behavior tracker, so it is not the most analytical tool to get detailed user behavior insights.
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Leanplum
I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
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Pros
Discontinued Products
  • Easy UI to create messages.
  • Intelligence (machine learning models) to send messages at the right time and to test different samples/cohorts.
  • Very responsive sales and customer service.
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Leanplum
  • Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
  • AB Testing - allows us to see which messages are appreciated/opened more by which customers
  • Team collaboration - we can see easily how recently a campaign or message was updated
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Cons
Discontinued Products
  • Additional reporting and analytics were introduced later but as a premium service.
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Leanplum
  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
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Alternatives Considered
Discontinued Products
These are the few names that I remember, but there were also a few smaller players. Kahuna offered the required features at the best pricing, their team is also very responsive in terms of reaching out, answering questions and resolving issues. The others were either too expensive or carried too many other features that we did not require.
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Leanplum
I was not a part of making the decision to use Leanplum over its competitors.
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Return on Investment
Discontinued Products
  • Achieve 36x uplift in the number of buyers and sellers who returned.
  • Hit 42% conversion rate.
  • Got an additional 10% of monthly active users.
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Leanplum
  • It helps us build the right features for our users with the help of A/B experimentation
  • Re-engagement notifications help us keep company data metrics
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ScreenShots