Kantar Marketplace vs. Opinion Stage

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

Opinion Stage is excellent at developing quizzes and surveys that help you build any type of product or funnel that needs them. I especially like the professional look that Opinion Stage gives my quizzes and surveys

• There studies provide brand insights in the most particular way.
• They also help in media planning & measuring their effectiveness.
• Helps in building brands.

Incentivized

• Great customer service.
• Great technology.
• Great product.

• The platform can be confusing to navigate at times; UX could be simplified.
• Ability to utilize more competitive datasets would be helpful.
• Sometimes takes a while to return data and build out full insights.

Incentivized

• Better communication when sending out your invoice.

Easy to use, better pricing, deeper understanding.

Incentivized

Opinion Stage blows them all away!

• From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Incentivized

• Helped us develop our honeymoon project so that we could keep moving forward.