TrustRadius

Kevel vs. SmartyAds DSP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kevel
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. E-retailers and user communities can use Kevel to build ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). According to the vendor, engineers reliably see a significant reduction in dev time using Kevel’s APIs…N/A
SmartyAds DSP
Score 4.0 out of 10
N/A
SmartyAds DSP is a demand-side platform for ad serving.N/A
Pricing
KevelSmartyAds DSP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KevelSmartyAds DSP
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is customized based on feature needs, support needs, and monthly request volume.—
More Pricing Information
Community Pulse
KevelSmartyAds DSP
Top Pros
Top Cons
Features
KevelSmartyAds DSP
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Kevel
10.0
1 Ratings
30% above category average
SmartyAds DSP
-
Ratings
DSP integration10.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Kevel
10.0
1 Ratings
25% above category average
SmartyAds DSP
-
Ratings
Ad campaign creation10.01 Ratings00 Ratings
Ad deployment10.01 Ratings00 Ratings
Display advertising10.01 Ratings00 Ratings
Ad display and retargeting segmentation10.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Kevel
9.2
1 Ratings
17% above category average
SmartyAds DSP
-
Ratings
Ad dashboards9.01 Ratings00 Ratings
Ad performance reports9.01 Ratings00 Ratings
Ad conversion tracking10.01 Ratings00 Ratings
Ad attribution reporting9.01 Ratings00 Ratings
Cross-channel ad management9.01 Ratings00 Ratings
Best Alternatives
KevelSmartyAds DSP
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KevelSmartyAds DSP
Likelihood to Recommend
10.0
(1 ratings)
6.0
(2 ratings)
User Testimonials
KevelSmartyAds DSP
Likelihood to Recommend
Kevel
For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).
Verified User
Anonymous
Read full review
SmartyAds
SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
Verified User
Anonymous
Read full review
Pros
Kevel
  • More personable team that can address customizations needed to the product.
  • Easy to use interface.
  • Frequent product updates with notifications via email.
  • Well documented API.
Verified User
Anonymous
Read full review
SmartyAds
  • Easy-to-use, friendly interface.
  • Interesting integrations.
Gabriela Band | TrustRadius Reviewer
Gabriela Band
Sales Specialist
Read full review
Cons
Kevel
  • User interface could be faster to load.
Verified User
Anonymous
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SmartyAds
  • Support team is not very good.
  • Not a lot of direct traffic, mostly reseller traffic.
Verified User
Anonymous
Read full review
Alternatives Considered
Kevel
Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server.
Verified User
Anonymous
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SmartyAds
MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
Gabriela Band | TrustRadius Reviewer
Gabriela Band
Sales Specialist
Read full review
Return on Investment
Kevel
  • Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.
Verified User
Anonymous
Read full review
SmartyAds
  • More inventory, more spend, ore budget, better ROI.
  • Fraud issues and refunds, decreasing ROI.
Verified User
Anonymous
Read full review
ScreenShots

Kevel Screenshots

Screenshot of Adzerk homepageScreenshot of Decision API JSON exampleScreenshot of Management API example

SmartyAds DSP Screenshots

Screenshot of optimizing ad campaignsScreenshot of easy-to-use DSP interface