Leanplum vs. ShopperTrak

I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.

Incentivized

ShopperTrak is excellent at measuring inbound and outbound traffic. Their technology works well and is very accurate. Comparing this data to sales allows our team to see conversion and shopper to associate ratios, which help us make educated business decisions.

Incentivized

• Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
• AB Testing - allows us to see which messages are appreciated/opened more by which customers
• Team collaboration - we can see easily how recently a campaign or message was updated

Incentivized

• Count inbound and outbound traffic
• Compare traffic to location specific sales.
• Detailed dashboards with at a glance actionable content.

Incentivized

• Ability to create User Stories with a predefined funnel of actions that will chain themselves
• Ability to tag users once they enter or leave specific segments
• Should show in a simple page the main KPIS that matter for all our games at once
• More granularity in granting access to subsets (not sharing everything per account)

Incentivized

• Updated end users when enhancements are implemented.
• User specific reporting.

Incentivized

Our ShopperTrak dedicated customer success manager is great to work with. The Technical Support team is responsive and always willing to help.

Incentivized

I was not a part of making the decision to use Leanplum over its competitors.

Incentivized

• It helps us build the right features for our users with the help of A/B experimentation
• Re-engagement notifications help us keep company data metrics

Incentivized

• We now better manage our labor to meet customer traffic.
• We can better measure the impact of promotions we offer.
• At a glance, I can identify stores with the biggest opportunities.

Incentivized