Lengow vs. Swoop

We have a PIM, which displays a product feed in JSON format. With Lengow we were able to import it very easily and then we connected it to a marketplace. Price and quantity updates are very frequent, this allows us to provide always updated data to customers. It is difficult to create promotions from the interface of Lengow, but once you learn you can do it easily.

Incentivized

Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.

Incentivized

• Marketplaces Integration
• Products info updates
• User friendly graphic

Incentivized

• Large inventory to acquire impressions and clicks
• Engagement results indicate strong audience interest
• Managed service very helpful and engaging for better performance

Incentivized

• Attribute editing rules
• Real time API stock integration
• More marketplaces

Incentivized

• Would like to have visibility of revenue performing sites and targeting
• 1st party integration with doubleclick would simplify implementation
• Have more refined targeting specific to audiences

Incentivized

Lengow turned out to be much cheaper, for our current needs it was enough. However ChannelAdvisor is a valid alternative more complete and with more tools available.

Incentivized

Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.

Incentivized

• Easy opening of new marketplaces
• Sales support
• Saving money in the integrations

Incentivized

• Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions)
• Form complete conversion goal for a separate tactic was not met and was too high
• Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal

Incentivized