What users are saying about
12 Ratings
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Score 6.9 out of 100
1 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

LexisNexis InterAction

It's well suited to organizations that intend to dedicate the staff to maintaining it as recommended in best practices material. It's much too large and complicated if it's only to be used as an address book and in those cases, a much simpler CRM might work better.
Anonymous | TrustRadius Reviewer

Soffront CRM

This is a basic CRM tool like many of the others. I would imagine that this would be well suited for large enterprises due to its ability to double as a task manager, and smaller soloprenuer operations because it is expansive and can do so many things in one place. Overall if you are in business you should be using a CRM and this one is a good one to use.
Andrew Van Horn | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

LexisNexis InterAction
5.1
Soffront CRM
7.7
Customer data management / contact management
LexisNexis InterAction
8.0
Soffront CRM
8.2
Workflow management
LexisNexis InterAction
3.0
Soffront CRM
7.3
Territory management
LexisNexis InterAction
3.0
Soffront CRM
7.3
Opportunity management
LexisNexis InterAction
5.0
Soffront CRM
Integration with email client (e.g., Outlook or Gmail)
LexisNexis InterAction
8.0
Soffront CRM
Interaction tracking
LexisNexis InterAction
3.0
Soffront CRM
Channel / partner relationship management
LexisNexis InterAction
6.0
Soffront CRM
8.2

Customer Service & Support

LexisNexis InterAction
8.7
Soffront CRM
7.3
Case management
LexisNexis InterAction
8.0
Soffront CRM
7.3
Call center management
LexisNexis InterAction
9.0
Soffront CRM
Help desk management
LexisNexis InterAction
9.0
Soffront CRM
7.3

Marketing Automation

LexisNexis InterAction
8.0
Soffront CRM
8.6
Lead management
LexisNexis InterAction
7.0
Soffront CRM
8.2
Email marketing
LexisNexis InterAction
9.0
Soffront CRM
9.1

CRM Project Management

LexisNexis InterAction
4.7
Soffront CRM
7.7
Task management
LexisNexis InterAction
5.0
Soffront CRM
8.2
Billing and invoicing management
LexisNexis InterAction
4.0
Soffront CRM
Reporting
LexisNexis InterAction
5.0
Soffront CRM
7.3

CRM Reporting & Analytics

LexisNexis InterAction
4.3
Soffront CRM
8.2
Forecasting
LexisNexis InterAction
4.0
Soffront CRM
7.3
Pipeline visualization
LexisNexis InterAction
4.0
Soffront CRM
8.2
Customizable reports
LexisNexis InterAction
5.0
Soffront CRM
9.1

Customization

LexisNexis InterAction
4.3
Soffront CRM
9.1
Custom fields
LexisNexis InterAction
4.0
Soffront CRM
9.1
Custom objects
LexisNexis InterAction
4.0
Soffront CRM
Scripting environment
LexisNexis InterAction
4.0
Soffront CRM
API for custom integration
LexisNexis InterAction
5.0
Soffront CRM

Security

LexisNexis InterAction
8.0
Soffront CRM
7.3
Single sign-on capability
LexisNexis InterAction
8.0
Soffront CRM
6.4
Role-based user permissions
LexisNexis InterAction
8.0
Soffront CRM
8.2

Social CRM

LexisNexis InterAction
4.5
Soffront CRM
5.9
Social data
LexisNexis InterAction
4.0
Soffront CRM
6.4
Social engagement
LexisNexis InterAction
5.0
Soffront CRM
5.5

Integrations with 3rd-party Software

LexisNexis InterAction
5.0
Soffront CRM
Marketing automation
LexisNexis InterAction
5.0
Soffront CRM
Compensation management
LexisNexis InterAction
5.0
Soffront CRM

Platform

LexisNexis InterAction
5.0
Soffront CRM
5.5
Mobile access
LexisNexis InterAction
5.0
Soffront CRM
5.5

Pros

LexisNexis InterAction

  • Collects contact information from incoming employees
  • Synchronizes with Outlook contacts
  • Separate interface for marketing and casual users
Anonymous | TrustRadius Reviewer

Soffront CRM

  • The email marketing platform is wonderful. It allows for tracking and you can do AB testing with it as well.
  • Landing page and form placement with other companies have also been easy. Regardless of website or landing page that you use the forms integrate and you get an email notification whenever a new lead is added to the database.
  • The overall layout of the CRM is also nice to use. You can open up different tabs with information on and then go back to a previous tab without having to use the browser controls. It makes navigating and comparing information very easy to do.
Andrew Van Horn | TrustRadius Reviewer

Cons

LexisNexis InterAction

  • The Windows app for marketing could be more wizard driven and simpler
  • Technical support documentation is lacking in up to date information
Anonymous | TrustRadius Reviewer

Soffront CRM

  • I do not like the log-in page. Whenever I go the Soffront site I get a pop-up asking me not to leave. It is a bit pushy when all I want to do is log into my account.
  • The social media integration feature they have is not particularly useful. There are other companies that do a far better job of posting to SM for me.
Andrew Van Horn | TrustRadius Reviewer

Alternatives Considered

LexisNexis InterAction

No answers on this topic

Soffront CRM

Soffront performs many of the same functions as both of these providers but it offers a great deal more all in one place. I do not have to log into different programs or switch programs to get the information that I need. This has greatly increased efficiency. The pricing for Soffront is also better when you add in the other features that it comes with, in fact it saved me money when I switched.
Andrew Van Horn | TrustRadius Reviewer

Return on Investment

LexisNexis InterAction

  • I'm only in the IT department so I'm not really sure about ROI but IA does much more than our marketing department is using it for. I would think the company is paying a lot of money for something that isn't being utilized.
Anonymous | TrustRadius Reviewer

Soffront CRM

  • The software has been positive for especially on the email marketing side. I have seen about a 23% increase in revenue and new contacts by using the email marketing feature.
  • The landing page and form integration has averaged me about 20 new leads a month for my business which is plenty to keep us busy and on track for growth of the business.
Andrew Van Horn | TrustRadius Reviewer

Screenshots

LexisNexis InterAction

Pricing Details

LexisNexis InterAction

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Soffront CRM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

LexisNexis InterAction
6.0
Soffront CRM
7.3

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