LinkedIn Marketing Solutions is a recently (2015) expanded marketing platform for reaching audiences through the popular Linkedin work-oriented social network that includes modules like the Lead Accelerator (supporting segmentation features to improve conversion), Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. While still at its core a social marketing engine, Linkedin Marketing Solutions now presents a more comprehensive B2B advertising platform. The…
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Twitter Ads
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Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
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LinkedIn Marketing Solutions
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LinkedIn Marketing Solutions
Twitter Ads
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Oswald Schmidt• 2nd
Legacy Response Consultant at Pagac - Flatley
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Haven Koelpin• 2nd
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Regional Implementation Planner at Langosh Inc
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I think LinkedIn, though a niche product, is not quite as good as Google or Facebook Ad platforms. LinkedIn feels more like Twitter Ads platform circa 2012, with the lower view count. However, LinkedIn Ads has a great amount of targeting options that are useful when attempting …
LinkedIn marketing solutions can do a lot of what other advertising and demand generation platforms do. The most similar is twitter ad, but they serve a completely different purpose. We selected LinkedIn marketing Solutions because the LinkedIn Platform attracts a specific type …
Audience type (professional) - LinkedIn has worked great for SaaS offerings while other social media advertising platforms seem better suited for product offers.
Lead volume - other platforms tend to produce more form submissions
When trying to reach professionals while maintaining a self-serve ad set up process and minimizing costs, LinkedIn can't be beat. We consistently see lower CPMs and CPAs for LI ads compared to going to independent professional sites for native advertising. Also, when driving …
LinkedIn is phenomenal in comparison in terms of the data and analytics they provide to you. No other platform tells you the names of the companies of users who clicked on your ads or visited your website, or anything like that. Website analytics provided by LinkedIn are …
If you want more precision in B2B targeting, then LinkedIn is without question the better alternative. However, as I established before, I've rarely seen LinkedIn campaigns be successful for anything other than brand awareness/thought leadership. And that's almost 100% what …
While both Facebook & Twitter marketing platforms have a much lower CPL, the targeting criteria makes it difficult for B2B companies (as people don't generally put professional information on these platforms). We generated very few leads on these platforms, and do not devote …
LinkedIn Marketing Solutions provides targeted users that are ripe for B2B business; however, the cost to reach those users is more expensive the other social platforms. However, for awareness marketing and lead generation - LinkedIn Marketing Solutions offers great ways to …
LinkedIn marketing solutions is great for its narrow targeting options. Being able to target professionals at scale is ideal for certain clients' business needs. The reach of Facebook and Twitter is not matched by LinkedIn and the Google and Bing scale is also larger than …
The three main paid social media channels we use are Facebook, Twitter and LinkedIn. We use all three for lead generation and brand awareness campaigns. LinkedIn has a more B2B audience that we're after than Facebook and Twitter. On LinkedIn, users are looking for connection …
I put Facebook in front of Twitter when it comes to preference. However, both platforms are expensive to advertise on. Facebook analytics seem to be more comprehensive.
Facebook Ads are very similar; however, Twitter Ads was selected for our business based on campaign goals. At the time, we assessed the behaviors and demographics of Twitter and how we could leverage that to benefit our business through a targeted campaign. Each platform has …
I have found Facebook for Business much more effective at delivering ads and driving results. LinkedIn is also more effective and has better lead form options, although their ads tend to be pricier.
Of all the social advertising options we've tried, Twitter falls somewhere in the middle - it's not as low-cost as Facebook, but not as effective for our audience either. It's more cost-effective than LinkedIn, but the targeting is not as robust. It's been a good-enough …
Twitter lags behind both platforms. It is still quite useful as part of a larger campaign but patients in our market do not engage as well as we would like.
I would say I have the same experience with Facebook Ads as I do with Twitter Ads. The ability to target by interest and demographic really helps the Foundation to reach the users we want and know would benefit from connecting with the Foundation. Google search ads also allows …