Lytics vs. Hull CDP, from MessageBird

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lytics
Score 8.0 out of 10
N/A
Lytics is a customer data platform (CDP) from the company of the same name in Portland.N/A
Hull CDP, from MessageBird
Score 4.7 out of 10
Small Businesses (1-50 employees)
Hull CDP collects, transforms, enriches, filters, searches and segments customer data across various tools. The CDP is presented as a real-time rule and action engine that aims to provide SaaS and Ecommerce businesses with more control over their customer data. Hull is now a MessageBird product , since its acquisition in April, 2021. 1. Collect Store all customer data in one consolidated profile. Install connectors to gather data from any…
$99
End-users
Pricing
LyticsHull CDP, from MessageBird
Editions & Modules
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
Basic
$99
End-users
Pro
$499
End-users
Enterprise
$999
End-users
Custom
Contact
End-users
Offerings
Pricing Offerings
LyticsHull CDP, from MessageBird
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
LyticsHull CDP, from MessageBird
Small Businesses
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Score 9.1 out of 10
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Score 9.1 out of 10
Medium-sized Companies
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Score 9.1 out of 10
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Score 9.1 out of 10
Enterprises
Treasure Data
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Score 8.4 out of 10
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Score 8.4 out of 10
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User Ratings
LyticsHull CDP, from MessageBird
Likelihood to Recommend
8.6
(4 ratings)
4.5
(3 ratings)
User Testimonials
LyticsHull CDP, from MessageBird
Likelihood to Recommend
Lytics
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
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MessageBird
Hull is definitely the leading CDP for the small to mid-sized business in which the marketing team wants or needs to have a fair amount of autonomy from engineering, or when it's unrealistic or cost-prohibitive to use internal engineering resources to maintain the marketing database. It's also a great choice for companies who are trying to bring newer and smaller best-of-breed elements into place in their marketing--enabling you to sync customer data records to CTAs/ Chat scenarios/ Email Service Providers, or any type of 3rd party campaign tools. It's probably not the best fit for companies trying to stay in a larger Marketing Cloud Ecosystem, e.g. Adobe/ Oracle.
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Pros
Lytics
  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
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MessageBird
  • Slack integration - we revolve around slack as our central comm hub and having our customer information surfaceable is just gold.
  • Making back-end data easy to read and digest - there is a lot of data that gets generated by our customers and it's impossible to sift through without Hull consolidating that information for us.
  • Customer support - we have only had a couple issues in the many months using Hull and it's always been a quick resolution. They use Slack to support BTW which I love.
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Cons
Lytics
  • Uptime.
  • Monitoring
  • Relational-table-like functionality
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MessageBird
  • Needs a deduplication engine
  • Needs to be able to perform bulk and automated data cleansing (unified data is messy)
  • Needs to integrate with more tools
  • Needs to be able to be tailored to different use cases, such as a retail/ecommerce use case, with RFM metrics
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Alternatives Considered
Lytics
We evaluated 5-8 CDP's and picked Lytics[.]
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MessageBird
We had initially identified Segment as a solution due to the number of integrations they supported. The problem is that with Segment we would have still had to build and maintain a database along with query tools. Overall Hull emerged as a better starting point for us
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Return on Investment
Lytics
  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
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MessageBird
  • Positive: No longer asking engineering for customer activity data
  • Positive: Allowing additional data integrations for where our customer activity data can be seen
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ScreenShots

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration