165 Ratings
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Score 7.3 out of 100
646 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce Cloud works great for us, an ecommerce company. Any other company (of decent size) should consider Magento. They offer many features right out of the box and allow a ton of customization as well as easy integration with third party vendors. I could imagine that if you were a smaller company, Magento would likely be overkill for your online store.
Anonymous | TrustRadius Reviewer

Pardot

Pardot is well suited when you have an organization that wants to get multiple communications out on different levels and to an array of individuals. The reporting systems of Pardot as well as the ability to plan multiple campaigns within the program is unparalleled. Pardot allows you to gain valuable data from the emails sent and more importantly the individuals who opened and interacted with the emails.
Danielle Armour | TrustRadius Reviewer

Feature Rating Comparison

Online Storefront

Magento Commerce, part of Adobe Commerce Cloud
7.3
Pardot
Product catalog & listings
Magento Commerce, part of Adobe Commerce Cloud
7.5
Pardot
Product management
Magento Commerce, part of Adobe Commerce Cloud
7.8
Pardot
Bulk product upload
Magento Commerce, part of Adobe Commerce Cloud
7.2
Pardot
Branding
Magento Commerce, part of Adobe Commerce Cloud
6.3
Pardot
Mobile storefront
Magento Commerce, part of Adobe Commerce Cloud
7.7
Pardot
Product variations
Magento Commerce, part of Adobe Commerce Cloud
7.8
Pardot
Website integration
Magento Commerce, part of Adobe Commerce Cloud
6.9
Pardot
Visual customization
Magento Commerce, part of Adobe Commerce Cloud
7.6
Pardot
CMS
Magento Commerce, part of Adobe Commerce Cloud
7.2
Pardot

Online Shopping Cart

Magento Commerce, part of Adobe Commerce Cloud
5.9
Pardot
Abandoned cart recovery
Magento Commerce, part of Adobe Commerce Cloud
5.7
Pardot
Checkout user experience
Magento Commerce, part of Adobe Commerce Cloud
6.2
Pardot

Online Payment System

Magento Commerce, part of Adobe Commerce Cloud
6.9
Pardot
eCommerce security
Magento Commerce, part of Adobe Commerce Cloud
6.9
Pardot

eCommerce Marketing

Magento Commerce, part of Adobe Commerce Cloud
6.2
Pardot
Promotions & discounts
Magento Commerce, part of Adobe Commerce Cloud
5.9
Pardot
Personalized recommendations
Magento Commerce, part of Adobe Commerce Cloud
5.1
Pardot
SEO
Magento Commerce, part of Adobe Commerce Cloud
7.5
Pardot

eCommerce Business Management

Magento Commerce, part of Adobe Commerce Cloud
7.5
Pardot
Multi-site management
Magento Commerce, part of Adobe Commerce Cloud
8.2
Pardot
Order processing
Magento Commerce, part of Adobe Commerce Cloud
7.4
Pardot
Inventory management
Magento Commerce, part of Adobe Commerce Cloud
7.3
Pardot
Shipping
Magento Commerce, part of Adobe Commerce Cloud
6.9
Pardot
Custom functionality
Magento Commerce, part of Adobe Commerce Cloud
7.9
Pardot

Email & Online Marketing

Magento Commerce, part of Adobe Commerce Cloud
Pardot
7.7
WYSIWYG email editor
Magento Commerce, part of Adobe Commerce Cloud
Pardot
6.7
Dynamic content
Magento Commerce, part of Adobe Commerce Cloud
Pardot
6.9
Ability to test dynamic content
Magento Commerce, part of Adobe Commerce Cloud
Pardot
7.3
Landing pages
Magento Commerce, part of Adobe Commerce Cloud
Pardot
6.8
A/B testing
Magento Commerce, part of Adobe Commerce Cloud
Pardot
8.5
Mobile optimization
Magento Commerce, part of Adobe Commerce Cloud
Pardot
7.7
Email deliverability reporting
Magento Commerce, part of Adobe Commerce Cloud
Pardot
8.4
List management
Magento Commerce, part of Adobe Commerce Cloud
Pardot
8.2
Triggered drip sequences
Magento Commerce, part of Adobe Commerce Cloud
Pardot
8.3

Lead Management

Magento Commerce, part of Adobe Commerce Cloud
Pardot
8.0
Lead nurturing
Magento Commerce, part of Adobe Commerce Cloud
Pardot
8.3
Lead scoring and grading
Magento Commerce, part of Adobe Commerce Cloud
Pardot
8.6
Data quality management
Magento Commerce, part of Adobe Commerce Cloud
Pardot
7.5
Automated sales alerts and tasks
Magento Commerce, part of Adobe Commerce Cloud
Pardot
7.8

Campaign Management

Magento Commerce, part of Adobe Commerce Cloud
Pardot
7.7
Calendaring
Magento Commerce, part of Adobe Commerce Cloud
Pardot
7.7
Event/webinar marketing
Magento Commerce, part of Adobe Commerce Cloud
Pardot
7.8

Social Media Marketing

Magento Commerce, part of Adobe Commerce Cloud
Pardot
6.7
Social sharing and campaigns
Magento Commerce, part of Adobe Commerce Cloud
Pardot
5.9
Social profile integration
Magento Commerce, part of Adobe Commerce Cloud
Pardot
7.5

Reporting & Analytics

Magento Commerce, part of Adobe Commerce Cloud
Pardot
7.0
Dashboards
Magento Commerce, part of Adobe Commerce Cloud
Pardot
7.4
Standard reports
Magento Commerce, part of Adobe Commerce Cloud
Pardot
7.0
Custom reports
Magento Commerce, part of Adobe Commerce Cloud
Pardot
6.6

Platform & Infrastructure

Magento Commerce, part of Adobe Commerce Cloud
Pardot
7.4
API
Magento Commerce, part of Adobe Commerce Cloud
Pardot
7.8
Role-based workflow & approvals
Magento Commerce, part of Adobe Commerce Cloud
Pardot
7.2
Customizability
Magento Commerce, part of Adobe Commerce Cloud
Pardot
7.3
Integration with Salesforce.com
Magento Commerce, part of Adobe Commerce Cloud
Pardot
8.6
Integration with Microsoft Dynamics CRM
Magento Commerce, part of Adobe Commerce Cloud
Pardot
8.3
Integration with SugarCRM
Magento Commerce, part of Adobe Commerce Cloud
Pardot
5.4

Pros

Magento Commerce, part of Adobe Commerce Cloud

  • Highly flexible with open source code make expanding capabilities and customizing experiences virtually limitless
  • Huge community of developers and extensions to solve problems and provide support
  • Great set of out of the box features that provide a foundation for a best in class web experience
Jeff McRitchie | TrustRadius Reviewer

Pardot

  • Automation. Pardot has great automation functionalities for emails and other communications to our network. ex: list building features
  • Wealth of functionality and features. ex: engagement scoring
  • User friendly. It's not very hard to catch on and there are lots of resources to leverage.
  • SalesForce connection! This is probably #1 because SF is our CRM and it integrates seamlessly.
Jillian Papa | TrustRadius Reviewer

Cons

Magento Commerce, part of Adobe Commerce Cloud

  • The Magento admin is not as user-friendly has other e-commerce platforms, and this is why I never recommend it for smaller ecommerce stores.
  • You absolutely need a skilled developer to customize and extend Magento. A skilled developer can make Magento amazing, but if you're looking for a DIY website option, Magento will frustrate you.
  • Magento takes a lot of server resources, so you will not be able to run on it a shared hosting account. You will need a dedicated server for it.
Anonymous | TrustRadius Reviewer

Pardot

  • Lots of nuances are present - Pardot is great, but there's a TON of little things that it probably should do better being a product that's been around as long as it has. For example, You cannot create drip program emails without an unsubscribe link! That means that if you've automated the emails that go from your Sales team when someone fills out a form asking for a demo, it WILL have the ugly unsubscribe link and additional address tag that Pardot emails require.
  • You cannot have automation that will set the value of one field to be equal to another field or variable - only pre-defined values can be used. For example, you cannot have a date field set to equal today + 180 days (useful for Canadian Anti-Spam Law automation). You cannot set one field to equal the value of another field.
  • As nice as the email builder is, it's certainly no MailChimp. It would be nicer to have better compatibility with mail clients out of the box and a larger variety of templates. The email builder isn't drag-and-drop like other dedicated email systems, so you're usually stuck having to go into the code and cut+paste the section into the new area where you want it to go.
  • There's no option to automate personal emails sent from a team members Gsuite or Outlook 365 account!? Nowadays Marketing is playing a role that goes much farther down the sales cycle - if you are automating emails from your sales team, the email is still sent from Pardot's email server (which has mediocre deliverability compared to Gsuite or Office 365). A simple addition of the Zapier-like ability to trigger emails from a salesperson's actual email account would be a gigantic benefit.
  • No built-in calendar functionality like that offered by Hubspot. I love Pardot, but it does feel like they've been slipping in their product development as I haven't noticed any major addition to the platform that has made a difference to my workflows in probably two years.
Garrett Genest | TrustRadius Reviewer

Likelihood to Renew

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 9.8
Based on 8 answers
Magento is well-supported by a big development team at eBay, which not only addresses bug reports very quickly, but also is constantly working on improvements to the platform. The wealth of Magento third party modules ensures that the platform will be up to date with future changes to
Payment or ERP systems.
Security is always a concern and with the Zend framework as a foundation, Magento has had very few security-related patches since I have started to work with it
Christian Kern | TrustRadius Reviewer

Pardot

Pardot 3.6
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 9.0
Based on 1 answer
Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 10.0
Based on 4 answers
No answer on this topic is available.

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 9.0
Based on 2 answers
No answer on this topic is available.

Pardot

Pardot 8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently
Vinny Poliseno | TrustRadius Reviewer

Support Rating

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 8.0
Based on 2 answers
The technical service was impeccable. They were on point and were very knowledgeable.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 6.4
Based on 14 answers
They contact us on a regular basis to ensure everything is going well, they keep us updated on new enhancements to the program and also offer weekly webinars to learn more about the program and features. When we do have an issue come up, which is extremely rare, they answer our requests promptly.
Justin Gray | TrustRadius Reviewer

In-Person Training

Magento Commerce, part of Adobe Commerce Cloud

No score
No answers yet
No answers on this topic

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 8.0
Based on 2 answers
Great value for an flexible, open source platform.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 8.0
Based on 2 answers
No answer on this topic is available.

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

Magento Commerce, part of Adobe Commerce Cloud

I wasn't involved in the purchase of Magento but I have used Shopify and Woo Commerce in the past and they are, in my opinion, far easier to use. You can get started very quickly and set up your store without the need of a dedicated developer. If I were involved in the purchasing process (even if to just give an opinion), I would have not recommended going this route and would have preferred to manage it all in-house with our more limited resources and getting an easier-to-use platform instead
Steffany Winkelmann | TrustRadius Reviewer

Pardot

We originally looked at both Marketo and Pardot for our marketing automation. They were considered to be almost identical products. The main reason for selecting Pardot was that we were already using salesforce and it made sense not to add too many different systems from different suppliers.
Richard Massey | TrustRadius Reviewer

Return on Investment

Magento Commerce, part of Adobe Commerce Cloud

  • Magento has provided our primary platform for our eCommerce Business over the last four years. It has its limitations, but have been reliable. We have no immediate plans to move off of Magento.
  • If and when we decide to launch the 4th domain and intend to produce a more personalized or customizable user-experience, we may search for a platform that supports a wider variety of visual and custom options "out of the box".
Zach Shelley | TrustRadius Reviewer

Pardot

  • Positive in terms of lead generation via web forms and landing pages for Google Ads
  • Positive in terms of reporting and figuring out where to refine marketing initiatives and campaigns
  • Positive in terms of being able to email our contacts and do drip campaigns to turn leads into opportunities
Bailey Witt, MBA | TrustRadius Reviewer

Screenshots

Pricing Details

Magento Commerce, part of Adobe Commerce Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Magento Commerce, part of Adobe Commerce Cloud Editions & Modules

Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Standard$1,0001
Pro$2,0002
Ultimate$3,0002
  1. per month (up to 1,000 contacts)
  2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

Likelihood to Recommend

Magento Commerce, part of Adobe Commerce Cloud
7.6
Pardot
7.7

Likelihood to Renew

Magento Commerce, part of Adobe Commerce Cloud
9.8
Pardot
3.6

Usability

Magento Commerce, part of Adobe Commerce Cloud
9.0
Pardot
8.5

Reliability and Availability

Magento Commerce, part of Adobe Commerce Cloud
10.0
Pardot
7.5

Performance

Magento Commerce, part of Adobe Commerce Cloud
9.0
Pardot
8.3

Support Rating

Magento Commerce, part of Adobe Commerce Cloud
8.0
Pardot
6.4

In-Person Training

Magento Commerce, part of Adobe Commerce Cloud
Pardot
9.0

Online Training

Magento Commerce, part of Adobe Commerce Cloud
8.0
Pardot
8.1

Implementation Rating

Magento Commerce, part of Adobe Commerce Cloud
8.0
Pardot
8.2

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