Maglr vs. smartocto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Maglr
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Maglr is a cloud-based content creation platform that helps brands and organisations to create and publish visual interactive stories, without having to write a single line of code. Used for corporate communication (e.g. annual reports, digital magazines), content marketing (e.g. infographics, campaign pages) and sales enablement (e.g. brochures & presentations). Maglr has developed two content editors: a user friendly drag-and-drop
$220
Block editor incl. template library
smartocto
Score 8.4 out of 10
N/A
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at. Analysing content performance consists of two things: keeping an eye on…N/A
Pricing
Maglrsmartocto
Editions & Modules
Maglr Business
$220.00
Block editor incl. template library
Maglr Pro
$380.00
Block & Pro editor incl. templates + extra features
Maglr Enterprise
$1000.00
Pro + add-on modules i.e. Presenter & Proposal
No answers on this topic
Offerings
Pricing Offerings
Maglrsmartocto
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$220 including one userOptional
Additional DetailsWith Maglr you pay monthly or opt for an annual license and get an extra month for free. No complicated contracts, a monthly license can be canceled any time. A 14-day free trial is available.
More Pricing Information
Community Pulse
Maglrsmartocto
Top Pros

No answers on this topic

Features
Maglrsmartocto
Content Creation
Comparison of Content Creation features of Product A and Product B
Maglr
9.0
1 Ratings
11% above category average
smartocto
-
Ratings
Ideation9.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Maglr
9.0
1 Ratings
11% above category average
smartocto
-
Ratings
Content hub9.01 Ratings00 Ratings
Forms / Gated content9.01 Ratings00 Ratings
Embedded CTAs9.01 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Maglr
8.0
1 Ratings
2% above category average
smartocto
-
Ratings
Content performance analytics8.01 Ratings00 Ratings
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Maglrsmartocto
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User Ratings
Maglrsmartocto
Likelihood to Recommend
9.0
(1 ratings)
8.5
(8 ratings)
User Testimonials
Maglrsmartocto
Likelihood to Recommend
Maglr
Maglr is suited for: 1. Thought Leadership - Blog Posts ∙Point of View Papers. ∙White Papers. ∙Articles for the
Media. ∙Interviews with
Business Leaders. ∙Diversity and
Inclusion Stories. 2. Documentation Services - Product Documentation
and Release Notes ∙User Guides ∙Configuration and
Installation Guide


Quick Start Guides. 3. Event-Based Collateral ∙Speeches - Emcee Scripts ∙Interview/Moderator
Q&A. ∙Standees ∙Posters/Banners ∙Danglers ∙Flyers/Giveaways ∙Logos


Creative Themes 4. Interactive Assets - Videos (Motion
Graphics) ∙Interactive Web Pages ∙Podcasts ∙GIFs ∙Webcasts and Webinars 5. Short Content - Social Media Posts ∙Creatives: Images, GIFs, Short Videos ∙Company Profiles or Leaders’ Bios
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smartocto
Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused.
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Pros
Maglr
  • Creation of Content Strategy.
  • Creating Editorial Calendar.
  • Creating Content Structure.
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smartocto
  • Providing actionable data the moment that you need it
  • Providing a clear and easy to use UX
  • Very flexible when it comes to the configuration for your particular business
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Cons
Maglr
  • Creation of Marketing collateral.
  • Sales ennoblement pitches.
  • Pricing flexibility.
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smartocto
  • It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve.
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Alternatives Considered
Maglr
Maglr helped us by creating the content hub. 1. Getting dedicated content
idealization, creation, and distribution engine that not only executes content
strategies but also creates them and amplifies your brand voice. Powered by a
team of content marketing experts, this is a one-stop for all your content
needs. 2. Greater reach and stronger digital footprint with improved
brand awareness.
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smartocto
smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format.
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Return on Investment
Maglr
  • Optimizing social media channels.
  • Deploying content marketing workflows.
  • Identifying the right distribution channels and platforms.
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smartocto
  • It had a positive ROI in terms of support they provide and custom based approach to all our media partners
  • Readiness to find solutions to any type of question we might have
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ScreenShots

Maglr Screenshots

Screenshot of Maglr Block editorScreenshot of Publications on every deviceScreenshot of Offline desktop app for presentationsScreenshot of Maglr drag-and-drop Block editorScreenshot of Maglr Pro editorScreenshot of Maglr dashboard and Google Analytics integration

smartocto Screenshots

Screenshot of Realtime and smart notificationsScreenshot of Historical insightsScreenshot of Customisable BigscreenScreenshot of Realtime A/B testing of headers and lead-in texts