Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.
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Score 2.6 out of 10
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Email marketing and audience development solution to grow, engage and monetize audiences
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Pricing
Marigold Engage by Sailthru
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Editions & Modules
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Offerings
Pricing Offerings
Marigold Engage by Sailthru
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Free Trial
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Free/Freemium Version
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No
Premium Consulting/Integration Services
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No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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Marigold Engage by Sailthru
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Features
Marigold Engage by Sailthru
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Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Marigold Engage by Sailthru
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Ratings
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9.3
1 Ratings
15% above category average
WYSIWYG email editor
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10.01 Ratings
Email deliverability reporting
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9.01 Ratings
List management
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9.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
For what we are using the service for, it accomplishes everything that we need. We use it across a couple departments and it is very easy to keep track of everything scheduled so there is no confusion. We started using it at the beginning of the year and it's become very simple to navigate, which is great. That makes it much easier for me to train people how to use it.
Personalization - one of the most important things you can utilize when emailing people.
Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
There was a recent update they did that was sort of hard to get adjusted to, things weren't in the same spot as normal and it was sort of difficult learning where things were located now.
It only shows you 7 mailings at a time by default, it would be nice to be able to change the default setting to whatever is preferred.
In the "server" I wish there was a way to filter by department, not just by users.
The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.