What users are saying about
2 Ratings
5 Ratings
2 Ratings
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Score 9 out of 100
5 Ratings
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Score 4 out of 100

Likelihood to Recommend

MassMailer

Best suited for sending newsletters.
Anonymous | TrustRadius Reviewer

WhatCounts

How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need.How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
Holli Drewry | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

MassMailer
9.0
WhatCounts
9.8
WYSIWYG email editor
MassMailer
10.0
WhatCounts
9.0
Dynamic content
MassMailer
9.0
WhatCounts
Ability to test dynamic content
MassMailer
8.0
WhatCounts
Landing pages
MassMailer
8.0
WhatCounts
10.0
Email deliverability reporting
MassMailer
10.0
WhatCounts
10.0
List management
MassMailer
9.0
WhatCounts
10.0
Triggered drip sequences
MassMailer
9.0
WhatCounts
A/B testing
MassMailer
WhatCounts
10.0
Mobile optimization
MassMailer
WhatCounts
10.0

Reporting & Analytics

MassMailer
8.3
WhatCounts
10.0
Dashboards
MassMailer
9.0
WhatCounts
10.0
Standard reports
MassMailer
8.0
WhatCounts
10.0
Custom reports
MassMailer
8.0
WhatCounts

Pros

MassMailer

  • Easy API integration.
  • Manage contacts.
  • Schedule email campaigns.
Anonymous | TrustRadius Reviewer

WhatCounts

  • We receive super customer service from a dedicated account representative.
  • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
  • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
Holli Drewry | TrustRadius Reviewer

Cons

MassMailer

  • Just improve a little documentation.
Anonymous | TrustRadius Reviewer

WhatCounts

  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
Holli Drewry | TrustRadius Reviewer

Support Rating

MassMailer

No score
No answers yet
No answers on this topic

WhatCounts

WhatCounts 10.0
Based on 1 answer
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
Holli Drewry | TrustRadius Reviewer

Alternatives Considered

MassMailer

It's very easy to use and quick to set up to develop. We can connect MassMailer to many websites.
Anonymous | TrustRadius Reviewer

WhatCounts

We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
Holli Drewry | TrustRadius Reviewer

Return on Investment

MassMailer

  • Retain customers.
  • Time saving.
Anonymous | TrustRadius Reviewer

WhatCounts

  • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
Holli Drewry | TrustRadius Reviewer

Pricing Details

MassMailer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

WhatCounts

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

MassMailer
9.0
WhatCounts
10.0

Support Rating

MassMailer
WhatCounts
10.0

Add comparison