What users are saying about
2 Ratings
27 Ratings
2 Ratings
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Score 6.5 out of 100
27 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Likelihood to Recommend

MixRank

If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice
Anonymous | TrustRadius Reviewer

Winmo

Winmo is best suited when you know which company you are looking for, but are missing some information, including key contacts, agency relationships, and quarterly advertising budgets. Scenarios where it is less appropriate are when you already know which company/contact you are looking for, and you are merely looking for company info to provide context
Matthew Bernstein | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

MixRank
6.9
Winmo
8.3
Advanced search
MixRank
7.5
Winmo
9.2
Identification of new leads
MixRank
5.5
Winmo
6.9
List quality
MixRank
6.5
Winmo
7.6
List upload/download
MixRank
7.5
Winmo
8.4
Ideal customer targeting
MixRank
7.0
Winmo
7.9
Load time/data access
MixRank
7.5
Winmo
9.7

Sales Intelligence Data Standards

MixRank
5.8
Winmo
8.0
Contact information
MixRank
6.0
Winmo
8.0
Company information
MixRank
5.0
Winmo
8.3
Industry information
MixRank
6.5
Winmo
7.7

Data Augmentation & Lead Qualification

MixRank
6.3
Winmo
7.5
Lead qualification process
MixRank
6.0
Winmo
7.0
Smart lists and recommendations
MixRank
6.5
Winmo
6.6
Salesforce integration
MixRank
5.0
Winmo
8.5
Company/business profiles
MixRank
5.5
Winmo
8.1
Alerts and reminders
MixRank
8.5
Winmo
7.4
Data hygiene
MixRank
5.5
Winmo
6.0
Automatic data refresh
MixRank
6.5
Winmo
7.7
Tags
MixRank
6.5
Winmo
7.3
Filters and segmentation
MixRank
6.5
Winmo
8.8

Pros

MixRank

  • Easy to use UI
  • Has a pretty good range of support for iOS, Android and mobile web.
  • Lists are easy to pull
  • Good customer support.
Anonymous | TrustRadius Reviewer

Winmo

  • Great insight into personnel changes and upcoming campaigns at major media spending accounts and agencies.
  • Correct contact information at the agency and client level, often with email and phone numbers.
  • Up-to-date agency/client relationships. Particularly valuable when a client hires/fires a new agency.
Anonymous | TrustRadius Reviewer

Cons

MixRank

  • The interface is not as user friendly as other platforms.
  • Contact information can be off with regards to smaller indie publishers/developers.
  • I would like to edit the information that is provided in CSV reports.
Anonymous | TrustRadius Reviewer

Winmo

  • The contact info can be somewhat stale...it pays to double-check LinkedIn first to see if a particular contact still has that position.
  • Would like to see more info on lesser-known brands, since the big brands often mentioned are already inundated with sales inquiries.
Steve Govern | TrustRadius Reviewer

Alternatives Considered

MixRank

Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them
Anonymous | TrustRadius Reviewer

Winmo

Winmo provides much more robust data in an easier-to-digest and uses the platform for multiple users. The search function is superior and easier to use as well as the simplified interface and digest tools. The daily leads email is especially helpful if not a bit "last minute" for campaigns already booked.
Anonymous | TrustRadius Reviewer

Return on Investment

MixRank

  • It gave us the ability to target the right organizations for our business
  • Gave clear insights on competitors in the mobile Ad Tech Space
  • Gave us lists of potential customers at scale.
Anonymous | TrustRadius Reviewer

Winmo

  • There has been a positive ROI in terms of list building.
  • The ROI has also been positive in terms of competitive research.
  • The ROI has been negative in terms of data quality. When the sales team actually starts using the data as-is without putting in some of their own time to clean the data.
Mithil Patel | TrustRadius Reviewer

Screenshots

Pricing Details

MixRank

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Winmo

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Rating Summary

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