MixRank vs. Winmo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MixRank
Score 6.5 out of 10
N/A
MixRank is a sales intelligence software solution offered by MixRank.N/A
Winmo
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Winmo is a sales intelligence solution that is a resource for advertiser-agency relationships and marketing decision-maker contact information. This solution includes personalized email alerts, lead recommendations,N/A
Pricing
MixRankWinmo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MixRankWinmo
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
MixRankWinmo
Prospecting
Comparison of Prospecting features of Product A and Product B
MixRank
6.9
2 Ratings
Winmo
8.2
22 Ratings
Advanced search7.52 Ratings8.720 Ratings
Identification of new leads5.52 Ratings7.322 Ratings
List quality6.52 Ratings7.821 Ratings
List upload/download7.52 Ratings8.117 Ratings
Ideal customer targeting7.02 Ratings8.021 Ratings
Load time/data access7.52 Ratings9.322 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
MixRank
5.8
2 Ratings
Winmo
8.1
22 Ratings
Contact information6.02 Ratings8.122 Ratings
Company information5.02 Ratings8.322 Ratings
Industry information6.52 Ratings7.921 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
MixRank
6.3
2 Ratings
Winmo
7.7
22 Ratings
Lead qualification process6.02 Ratings7.119 Ratings
Smart lists and recommendations6.52 Ratings7.017 Ratings
Salesforce integration5.02 Ratings8.312 Ratings
Company/business profiles5.52 Ratings8.020 Ratings
Alerts and reminders8.52 Ratings7.710 Ratings
Data hygiene5.52 Ratings6.720 Ratings
Automatic data refresh6.52 Ratings8.018 Ratings
Tags6.52 Ratings7.517 Ratings
Filters and segmentation6.52 Ratings8.619 Ratings
User Ratings
MixRankWinmo
Likelihood to Recommend
6.5
(2 ratings)
8.6
(22 ratings)
User Testimonials
MixRankWinmo
Likelihood to Recommend
MixRank
If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice
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List Partners
Winmo is best suited when you know which company you are looking for, but are missing some information, including key contacts, agency relationships, and quarterly advertising budgets. Scenarios where it is less appropriate are when you already know which company/contact you are looking for, and you are merely looking for company info to provide context
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Pros
MixRank
  • Easy to use UI
  • Has a pretty good range of support for iOS, Android and mobile web.
  • Lists are easy to pull
  • Good customer support.
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List Partners
  • Allows us to view information from companies in the industry to stay on top of industry news and trends.
  • It provides a large database of clients and important companies, with the contacts of managers and executive staff.
  • Allows us to export the list of contacts and clients to Excel or Salesforce for the weekly reports that we make in the agency.
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Cons
MixRank
  • The interface is not as user friendly as other platforms.
  • Contact information can be off with regards to smaller indie publishers/developers.
  • I would like to edit the information that is provided in CSV reports.
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List Partners
  • The contact info can be somewhat stale...it pays to double-check LinkedIn first to see if a particular contact still has that position.
  • Would like to see more info on lesser-known brands, since the big brands often mentioned are already inundated with sales inquiries.
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Alternatives Considered
MixRank
Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them
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List Partners
I've used a few different services like Winmo, one of them being seamless. Winmo was a lot easier to use and the information that I gather from Winmo seems to be a lot more accurate and easy to navigate. User experience is a big deal, the easier to find information the better.
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Return on Investment
MixRank
  • It gave us the ability to target the right organizations for our business
  • Gave clear insights on competitors in the mobile Ad Tech Space
  • Gave us lists of potential customers at scale.
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List Partners
  • There has been a positive ROI in terms of list building.
  • The ROI has also been positive in terms of competitive research.
  • The ROI has been negative in terms of data quality. When the sales team actually starts using the data as-is without putting in some of their own time to clean the data.
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