MixRank vs Winmo

• Easy to use UI
• Has a pretty good range of support for iOS, Android and mobile web.
• Lists are easy to pull
• Good customer support.

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• Great insight into personnel changes and upcoming campaigns at major media spending accounts and agencies.
• Correct contact information at the agency and client level, often with email and phone numbers.
• Up-to-date agency/client relationships. Particularly valuable when a client hires/fires a new agency.

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• The interface is not as user friendly as other platforms.
• Contact information can be off with regards to smaller indie publishers/developers.
• I would like to edit the information that is provided in CSV reports.

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• The contact info can be somewhat stale...it pays to double-check LinkedIn first to see if a particular contact still has that position.
• Would like to see more info on lesser-known brands, since the big brands often mentioned are already inundated with sales inquiries.

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• It gave us the ability to target the right organizations for our business
• Gave clear insights on competitors in the mobile Ad Tech Space
• Gave us lists of potential customers at scale.

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• There has been a positive ROI in terms of list building.
• The ROI has also been positive in terms of competitive research.
• The ROI has been negative in terms of data quality. When the sales team actually starts using the data as-is without putting in some of their own time to clean the data.

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