What users are saying about
1 Ratings
20 Ratings
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Score 5.1 out of 100
1 Ratings
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Score 10 out of 100

Likelihood to Recommend

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

Whitespark

No answer on this topic is available.

Feature Rating Comparison

SEO

Moz Link Explorer
6.9
Whitespark
10.0
Keyword analysis
Moz Link Explorer
7.0
Whitespark
Backlink management
Moz Link Explorer
9.4
Whitespark
10.0
SERP ranking tracking
Moz Link Explorer
5.9
Whitespark
10.0
Page grader
Moz Link Explorer
6.0
Whitespark
10.0
Competitive analysis
Moz Link Explorer
7.6
Whitespark
10.0
Site audit / diagnostics
Moz Link Explorer
9.0
Whitespark
Site recommendations
Moz Link Explorer
5.1
Whitespark
10.0
Task management
Moz Link Explorer
5.2
Whitespark

SEO Channels

Moz Link Explorer
7.2
Whitespark
10.0
Local SEO
Moz Link Explorer
4.9
Whitespark
10.0
Social SEO
Moz Link Explorer
8.9
Whitespark
10.0
Mobile SEO
Moz Link Explorer
4.9
Whitespark
Global SEO
Moz Link Explorer
10.0
Whitespark

SEO Platform & Account Management

Moz Link Explorer
8.2
Whitespark
10.0
Multi-domain support
Moz Link Explorer
9.4
Whitespark
10.0
Integration with web analytics tools
Moz Link Explorer
7.0
Whitespark

Pros

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

Whitespark

  • Finds listings on directories
  • Finds press releases that mention brands or business names
  • Helps find bad data
Mary Silva | TrustRadius Reviewer

Cons

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

Whitespark

  • Whitespark should increase the daily limit of Local Citation Finder reports, 20 is small.
  • I'd like it if you could tell the Local Citation Finder to search for just a phone number or just a business name instead of all NAP criteria.
Mary Silva | TrustRadius Reviewer

Likelihood to Renew

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

Whitespark

No score
No answers yet
No answers on this topic

Support Rating

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

Whitespark

No score
No answers yet
No answers on this topic

Alternatives Considered

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

Whitespark

I prefer Link Research Tools' CBLT tool for competitive backlink reports.
Mary Silva | TrustRadius Reviewer

Return on Investment

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

Whitespark

  • Has allowed us to more effectively update business information to prefect organic traffic loss during name or address changes.
Mary Silva | TrustRadius Reviewer

Pricing Details

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Whitespark

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Moz Link Explorer
4.5
Whitespark
10.0

Likelihood to Renew

Moz Link Explorer
10.0
Whitespark

Support Rating

Moz Link Explorer
7.5
Whitespark

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