What users are saying about
328 Ratings
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Score 8.4 out of 100
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.4 out of 100

Likelihood to Recommend

Moz Pro

Moz Pro is best if you are an absolute beginner with SEO and need tools that are easy to use. It is designed more so for the blogger and not necessarily for the SEO professional. If I were them I would totally market that angle better. It just makes sense.
Joseph Kahn | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

I honestly can't think of a scenario where WebTextTool (TextMetrics) would not be valuable for anyone writing content intended for publishing either online or in print media. If the intent is for print media, then even if you completely ignore the SEO section of the analysis, all of the other analysis tools intended for content are incredibly insightful and helpful. These days, even print media almost always ends up online in some form or another on the publisher's website or in a digital format of the publication. So the SEO tools can still give a little boost in reworking or rewording some parts to make sure they will be effective not only in print but online as well.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz Pro
7.7
Textmetrics (formerly Webtexttool)
9.7
Keyword analysis
Moz Pro
8.8
Textmetrics (formerly Webtexttool)
9.9
Backlink management
Moz Pro
7.3
Textmetrics (formerly Webtexttool)
10.0
SERP ranking tracking
Moz Pro
8.5
Textmetrics (formerly Webtexttool)
Page grader
Moz Pro
8.5
Textmetrics (formerly Webtexttool)
10.0
Competitive analysis
Moz Pro
7.8
Textmetrics (formerly Webtexttool)
8.0
Site audit / diagnostics
Moz Pro
7.7
Textmetrics (formerly Webtexttool)
10.0
Site recommendations
Moz Pro
7.3
Textmetrics (formerly Webtexttool)
10.0
Task management
Moz Pro
6.0
Textmetrics (formerly Webtexttool)
10.0

SEO Channels

Moz Pro
7.9
Textmetrics (formerly Webtexttool)
10.0
Local SEO
Moz Pro
7.7
Textmetrics (formerly Webtexttool)
10.0
Social SEO
Moz Pro
7.6
Textmetrics (formerly Webtexttool)
Mobile SEO
Moz Pro
7.6
Textmetrics (formerly Webtexttool)
Global SEO
Moz Pro
8.7
Textmetrics (formerly Webtexttool)
10.0

SEO Platform & Account Management

Moz Pro
8.1
Textmetrics (formerly Webtexttool)
Multi-domain support
Moz Pro
8.4
Textmetrics (formerly Webtexttool)
Integration with web analytics tools
Moz Pro
7.8
Textmetrics (formerly Webtexttool)

Pros

Moz Pro

  • Keyword rank tracking is on-point. You can easily tag on competitors and get ranks for them as well, which rules.
  • Moz has a great section for links—I especially use the Discovered and Lost reporting, which lists new domains linking to your site, and domains that dropped out, plus a DA for each. Clients eat this stuff up.
  • SERP Features is great as well—this is another thing that clients are thrilled to see: examples of keywords where fun SERP features appear. It's sort of a little thing, but the ease which Moz makes it available is great—the optics on this kind of thing to clients is outstanding.
Dustin Junkert | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

  • Tracks the exact page ranking
  • Optimizes SEO on-page in detail and with a number of measures, including a readability metric.
  • Tracking website content with a website ranking system
Cuong Tran | TrustRadius Reviewer

Cons

Moz Pro

  • Backlink database is limited
  • Industry specific jargons and mentions would be helpful
  • Error tracking is very misleading
  • Duplicate pages marking each page even when it’s not duplicate. In other words this algorithm is too sensitive. Provide ability or control to user to set the sensitivity of the duplicate page check
Anonymous | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

  • WebTextTool (TextMetrics) assumes that each uploaded or typed in the article is intended for online publishing, mostly in a blog type environment. While this is a perfectly understandable assumption in this day and age, it shouldn't be so difficult to ask the question of whether the content is intended for online or print media.
  • The "Credibility" section tends to be a little too harsh for my taste. Depending on the style of writing and the type of content, "too many adjectives" is too subjective a metric to apply to all writing ( still, I do get why they try to do it).
  • This is a little nitpicky, but I'd prefer to see how many projects and credits I have left to use on the dashboard page as opposed to having to click over to my account. A dashboard should show everything that a user needs to see in one shot.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Moz Pro

Moz Pro 8.9
Based on 38 answers
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Kyle Claypool | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

No score
No answers yet
No answers on this topic

Usability

Moz Pro

Moz Pro 8.5
Based on 2 answers
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
Anonymous | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

No score
No answers yet
No answers on this topic

Reliability and Availability

Moz Pro

Moz Pro 10.0
Based on 2 answers
Every time I've ever needed it, it's been there.
Ingo Grammel | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

No score
No answers yet
No answers on this topic

Support Rating

Moz Pro

Moz Pro 9.4
Based on 14 answers
I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.
Kevin Gamache | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

Textmetrics (formerly Webtexttool) 10.0
Based on 2 answers
I only had to reach out to TexMetrics once when initially getting my account setup after signing up. The response was swift, and they addressed my question completely. I've had no other issues since I began using TextMetrics, so based on that one interaction, I have to give them a great score. I assume that it is still the same as when I reached out that one time (at least I hope it is!).
Anonymous | TrustRadius Reviewer

Alternatives Considered

Moz Pro

Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
Phil Parrish | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

WebTextTool plugin works like a charm, but it should better integrate with Yoast, as it would create a huge benefit.
Cuong Tran | TrustRadius Reviewer

Return on Investment

Moz Pro

  • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
  • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
Preeti Gautam | TrustRadius Reviewer

Textmetrics (formerly Webtexttool)

  • My organic traffic has improved 11% every month
Cuong Tran | TrustRadius Reviewer

Screenshots

Pricing Details

Moz Pro

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Moz Pro Editions & Modules

Edition
Standard$991
Medium149.991
Large249.001
Premium$5991
  1. per month
Additional Pricing Details

Textmetrics (formerly Webtexttool)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Textmetrics (formerly Webtexttool) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Moz Pro
8.6
Textmetrics (formerly Webtexttool)
10.0

Likelihood to Renew

Moz Pro
8.9
Textmetrics (formerly Webtexttool)

Usability

Moz Pro
8.5
Textmetrics (formerly Webtexttool)

Reliability and Availability

Moz Pro
10.0
Textmetrics (formerly Webtexttool)

Performance

Moz Pro
6.0
Textmetrics (formerly Webtexttool)

Support Rating

Moz Pro
9.4
Textmetrics (formerly Webtexttool)
10.0

Online Training

Moz Pro
7.0
Textmetrics (formerly Webtexttool)

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