MURAL (formerly Mural.ly) from Tactivos (DBA MURAL) in San Francisco is described by the vendor as a digital workspace and visual collaboration tool, designed for creative teams to make the process of design more efficient for distributed teams, working remotely.
$12
per month
Smaply
Score 6.7 out of 10
N/A
The Smaply app enables teams to digitize, centralize and standardize their customer experience insights. Teams can together work on journey maps, personas and stakeholder maps, collect feedback from others, and create professional exports. Its training program helps teams to understand and apply human-centered approaches.
I've recommended MURAL to a lot of people in a lot of fields. This is a great tool for any group of people that might stand around a white board if they were in person. Even if they are in person, I still recommend it pretty often because, unlike a white board, MURAL is virtual, so it can go offline with you. I've recommended it to other Software Teams, individual software developers, engineering teams, Sales Managers, Office Staff, Manufacturing teams, and more.
The solution is suitable for complex journeys with many touchpoints. The tool has the advantage of being easy to use. On the other hand, I have not found any data import solutions avoiding re-entering all the data from Excel for example. It could save a lot of time. Indeed, for me, the tool is a tool for formalizing discoveries but other solutions can be used before
enables easy for all collaboration especially in the hybrid environment
makes brainstorming better as users can create digital sticky notes, draw diagrams, and add images to visually represent concepts and ideas
it helps to visualize data effectively - users can create charts, graphs, and diagrams to present data-driven insights to team members and stakeholders
Overall, MURAL is really easy to use, but there are a couple downsides. It's really easy to make areas of the board consistent because double clicking adds stickies that match those around the current one. It's really easy to connect the elements. And it's really easy to organize elements. Inconsistent controls, Panning, Line Connections, and latency are the only issues I had. My biggest issue is that the MURAL mouse buttons are very different from most similar software. This always causes me problems switching to a graphics software or 3D modelling software. Because MURAL uses the same button to pan and move elements, it's really easy to move things when panning around. The lines can also be a (sometimes huge) problem because thew will occasionally disappear or connect to things incorrectly. I think this is tied to latency issues which, in addition to causing phantom lines, can sometimes cause confusion to your team.
Mural was easier to use and share compared with Whiteboard. Whiteboard's functionality is limited. It is also integrated into Teams in an odd way that makes it difficult for team members to refer to old whiteboards. Mural as a stand alone web app is better.
It’s [easier] to deal with user journey and persons thanks to Smaply. Templates and already created and there is a lot of functionalities to make a complete journey map. It’s very intuitive and we can send it easily to our team. Stakeholder map is a feature that [not many software] have and that is very useful so I’m happy to have it in Smaply
