What users are saying about
141 Ratings
141 Ratings
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Score 8.1 out of 100
12 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

NetBase

Best suited to processing large volumes of social media mentions. As with any social analysis tool, a degree of expertise and understanding of social media platforms, audience trends etc. is important to get the most out of the tool, so an "expert user" approach should be prioritised over making it accessible to lots of people with minimal training. The pricing model is particularly suitable for a small number of users who are likely to be looking at a large number of brands/topics.
Scott Thompson | TrustRadius Reviewer

Sprinklr Modern Research

It's great for social listening and being able to monitor. Being able to dive into the audience's mind and find content that will work for them is positive. Sprinklr does lack on the Instagram side due to the Instagram API but that's about it. The other social platforms pull in great.
Brittnee Miller | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

NetBase
7.8
Sprinklr Modern Research
Boolean keyword searches
NetBase
7.0
Sprinklr Modern Research
Filtering out noise/spam
NetBase
7.0
Sprinklr Modern Research
Sentiment analysis
NetBase
8.0
Sprinklr Modern Research
Broad channel coverage
NetBase
9.0
Sprinklr Modern Research

Publishing

NetBase
8.5
Sprinklr Modern Research
Content planning and scheduling
NetBase
9.0
Sprinklr Modern Research
Audience targeting
NetBase
8.0
Sprinklr Modern Research
Content optimization
NetBase
8.0
Sprinklr Modern Research
Workflow management
NetBase
9.0
Sprinklr Modern Research

Engagement

NetBase
8.3
Sprinklr Modern Research
Automated routing and prioritization
NetBase
8.0
Sprinklr Modern Research
Customer interaction histories
NetBase
8.0
Sprinklr Modern Research
Bulk actions
NetBase
9.0
Sprinklr Modern Research

Marketing

NetBase
8.4
Sprinklr Modern Research
Lead generation
NetBase
9.0
Sprinklr Modern Research
Content marketing
NetBase
8.0
Sprinklr Modern Research
Paid media management
NetBase
9.0
Sprinklr Modern Research
Campaigns and promotions
NetBase
7.5
Sprinklr Modern Research

Channel coverage/integration

NetBase
8.4
Sprinklr Modern Research
Twitter
NetBase
8.5
Sprinklr Modern Research
Facebook
NetBase
8.5
Sprinklr Modern Research
LinkedIn
NetBase
8.5
Sprinklr Modern Research
Google+
NetBase
8.5
Sprinklr Modern Research
Instagram
NetBase
8.5
Sprinklr Modern Research
Pinterest
NetBase
8.0
Sprinklr Modern Research
YouTube
NetBase
8.5
Sprinklr Modern Research

Reporting/analytics

NetBase
8.7
Sprinklr Modern Research
Campaign success analytics
NetBase
9.0
Sprinklr Modern Research
Real-time tracking
NetBase
9.0
Sprinklr Modern Research
Competitor analysis
NetBase
8.0
Sprinklr Modern Research

Account management

NetBase
8.0
Sprinklr Modern Research
Role-based user permissions & privileges
NetBase
9.0
Sprinklr Modern Research
Mobile access
NetBase
7.0
Sprinklr Modern Research

Pros

NetBase

  • Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
  • Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
  • Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
  • Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
Ted Tagalakis | TrustRadius Reviewer

Sprinklr Modern Research

  • Easy to use - clear interface.
  • Reliable, fast.
  • Clear and easy to understand metrics.
Anonymous | TrustRadius Reviewer

Cons

NetBase

  • NetBase has implemented many changes recently, but did not keep us informed. A newsletter or something like that would help.
  • I noticed a couple of problems with the data, but I was told they were due to "glitches" which was not very helpful.
  • We find a lot of repeats of the same exact posts, which seems odd and skews the data.
Melissa Schwartz | TrustRadius Reviewer

Sprinklr Modern Research

  • The reporting and analytics could stand to be more user-friendly. The Glossary of the different metrics in the system has many items that have no listed definition.
  • With multiple users sharing a dashboard, it isn't easy to see if a filter has been changed by another user, which could skew the data in a report.
  • Communicating with the Support team can be difficult when a help ticket is needed, as there is sometimes a barrier in communication -- not in language, but in regards to terminology and jargon.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

NetBase

NetBase 8.1
Based on 88 answers
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
Alisa Abrams | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Usability

NetBase

NetBase 9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Scott Thompson | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Performance

NetBase

NetBase 9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Support Rating

NetBase

NetBase 9.1
Based on 11 answers
Our NetBase support team is always there for us and has never let us down. They are willing to roll up their sleeves and dive into any issue or complex business problem that we are looking to solve.
Ted Tagalakis | TrustRadius Reviewer

Sprinklr Modern Research

Sprinklr Modern Research 6.2
Based on 6 answers
I would say that Sprinklr has come a long way as I have worked on it at two different corporations. My latest venture has been amazing as the tool has vastly improved and it's easier to use. User experience is A+ and it's just friendly to use.
Brittnee Miller | TrustRadius Reviewer

Implementation Rating

NetBase

NetBase 9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Alternatives Considered

NetBase

We've used several different social media tools, and Netbase is by far the best. It's easy to understand (after a topic is set up), easy to export and looks very clean for client presentations. With Radian 6, we got a word cloud, but had to create any other graphs and visuals by hand since they only exported to an Excel. It was the same with Simply Measured, the reporting was just ugly and unpresentable to clients. Visible Intelligence was just inaccurate, and kept pulling in spam posts that were full of porn
Sarah Flagg | TrustRadius Reviewer

Sprinklr Modern Research

Very similar offerings, the decision was largely made on price and perceived levels of customer service on top, together with some testing of the UX.
Anonymous | TrustRadius Reviewer

Return on Investment

NetBase

  • Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
  • Negative - We have to use other tools to gather news, which affects our budget.
Scott Reitzel | TrustRadius Reviewer

Sprinklr Modern Research

  • The ease of use allows us to accomplish more with a faster turn-around time, without a significant increase in staff.
Anonymous | TrustRadius Reviewer

Screenshots

Sprinklr Modern Research

Pricing Details

NetBase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Sprinklr Modern Research

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

NetBase
8.5
Sprinklr Modern Research
7.6

Likelihood to Renew

NetBase
8.1
Sprinklr Modern Research

Usability

NetBase
9.0
Sprinklr Modern Research

Performance

NetBase
9.5
Sprinklr Modern Research

Support Rating

NetBase
9.1
Sprinklr Modern Research
6.2

Implementation Rating

NetBase
9.6
Sprinklr Modern Research

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