Nielsen Marketing Cloud vs. Piano DMP
Nielsen Marketing Cloud vs. Piano DMP
Product | Rating | Most Used By | Product Summary | Starting Price |
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Nielsen Marketing Cloud | N/A | Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place. | N/A | |
Piano DMP | N/A | Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent. | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
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Nielsen Marketing Cloud | Piano DMP | |
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Top Cons |
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Data Collection |
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Data Classification |
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Ad Network Integration |
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DMP Analytics |
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Nielsen Marketing Cloud | Piano DMP | |
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Small Businesses | MediaMath Score 7.4 out of 10 | MediaMath Score 7.4 out of 10 |
Medium-sized Companies | Oracle Marketing Score 8.1 out of 10 | Oracle Marketing Score 8.1 out of 10 |
Enterprises | Oracle Marketing Score 8.1 out of 10 | Oracle Marketing Score 8.1 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Nielsen Marketing Cloud | Piano DMP | |
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Likelihood to Recommend | 8.0 (7 ratings) | 8.3 (3 ratings) |
Likelihood to Renew | 9.0 (1 ratings) | - (0 ratings) |
Usability | 8.0 (1 ratings) | - (0 ratings) |
Support Rating | 5.0 (1 ratings) | - (0 ratings) |
Nielsen Marketing Cloud | Piano DMP | |
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Likelihood to Recommend | Nielsen | Piano Software |
Pros | Nielsen | Piano Software |
Cons | Nielsen | Piano Software |
Likelihood to Renew | Nielsen | Piano Software No answers on this topic |
Usability | Nielsen | Piano Software No answers on this topic |
Support Rating | Nielsen | Piano Software No answers on this topic |
Alternatives Considered | Nielsen | Piano Software |
Return on Investment | Nielsen | Piano Software |
ScreenShots |