NinjaCat vs Textmetrics (formerly Webtexttool)

Likelihood to Recommend

NinjaCat has been great for getting clients quickly connected to popular advertising platforms like Snapchat, Facebook, and Google. It can blend data together easily to make overall data easy to access. The template designer is easy to use (though careful there is no auto save or undo button) and you can have a client ready report done easily with one of their premade templates or customize it for your needs. The fact that I can build any metric or pull in about any information with the Google Sheet data feature makes the product far and away one of the best products I've had the pleasure of using.

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Matthew Stewart

Marketing Analyst

Stone Ward AdvertisingMarketing & Advertising, 51-200 employees

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I honestly can't think of a scenario where WebTextTool (TextMetrics) would not be valuable for anyone writing content intended for publishing either online or in print media. If the intent is for print media, then even if you completely ignore the SEO section of the analysis, all of the other analysis tools intended for content are incredibly insightful and helpful. These days, even print media almost always ends up online in some form or another on the publisher's website or in a digital format of the publication. So the SEO tools can still give a little boost in reworking or rewording some parts to make sure they will be effective not only in print but online as well.

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Verified User

C-Level Executive in Other

Music Company, 1-10 employees

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Feature Rating Comparison

NinjaCat

Textmetrics (formerly Webtexttool)

Keyword analysis

Backlink management

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

NinjaCat

Textmetrics (formerly Webtexttool)

Local SEO

Global SEO

Pros

It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.

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John Kobel

Search Marketing Specialist

CF Search MarketingMarketing and Advertising, 11-50 employees

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Tracks the exact page ranking
Optimizes SEO on-page in detail and with a number of measures, including a readability metric.
Tracking website content with a website ranking system

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Cuong Tran

Founder

Cuong ThachInternet, 1-10 employees

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Cons

The tool does struggle with handling data from tools that aren't particularly clean.
Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
Portions of the tool don't work as expected but there are work-arounds in almost all situations.

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James Arnold

VP of Digital

Farm Journal MediaPublishing, 201-500 employees

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WebTextTool (TextMetrics) assumes that each uploaded or typed in the article is intended for online publishing, mostly in a blog type environment. While this is a perfectly understandable assumption in this day and age, it shouldn't be so difficult to ask the question of whether the content is intended for online or print media.
The "Credibility" section tends to be a little too harsh for my taste. Depending on the style of writing and the type of content, "too many adjectives" is too subjective a metric to apply to all writing ( still, I do get why they try to do it).
This is a little nitpicky, but I'd prefer to see how many projects and credits I have left to use on the dashboard page as opposed to having to click over to my account. A dashboard should show everything that a user needs to see in one shot.

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Verified User

C-Level Executive in Other

Music Company, 1-10 employees

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Support Rating

NinjaCat 6.7

Based on 3 answers

The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market

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Matthew Stewart

Marketing Analyst

Stone Ward AdvertisingMarketing & Advertising, 51-200 employees

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Textmetrics (formerly Webtexttool) 10.0

Based on 2 answers

I only had to reach out to TexMetrics once when initially getting my account setup after signing up. The response was swift, and they addressed my question completely. I've had no other issues since I began using TextMetrics, so based on that one interaction, I have to give them a great score. I assume that it is still the same as when I reached out that one time (at least I hope it is!).

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Verified User

C-Level Executive in Other

Music Company, 1-10 employees

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Alternatives Considered

Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use.Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.

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John Kobel

Search Marketing Specialist

CF Search MarketingMarketing and Advertising, 11-50 employees

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WebTextTool plugin works like a charm, but it should better integrate with Yoast, as it would create a huge benefit.

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Cuong Tran

Founder

Cuong ThachInternet, 1-10 employees

View all 2 answers on this topic

Return on Investment

Improved perception of business by improving reporting
Much quicker optimization for clients
Stands out ahead of competitors

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James Arnold

VP of Digital

Farm Journal MediaPublishing, 201-500 employees

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My organic traffic has improved 11% every month

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Cuong Tran

Founder

Cuong ThachInternet, 1-10 employees

View all 2 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

NinjaCat

Textmetrics (formerly Webtexttool)

NinjaCat

Textmetrics (formerly Webtexttool)

NinjaCat vs Textmetrics (formerly Webtexttool)

NinjaCat

Textmetrics (formerly Webtexttool)

Feature Rating Comparison

SEO

Keyword analysis

Backlink management

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

SEO Channels

Local SEO

Global SEO

Pros

Cons

Support Rating

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Support Rating

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