7 Ratings
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Score 9.4 out of 100
35 Ratings
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Score 8 out of 100

Likelihood to Recommend

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

Oracle Content Marketing (Compendium), legacy

Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Project Management

Opal
7.9
Oracle Content Marketing (Compendium), legacy
Task Management
Opal
9.1
Oracle Content Marketing (Compendium), legacy
Gantt Charts
Opal
9.1
Oracle Content Marketing (Compendium), legacy
Scheduling
Opal
9.1
Oracle Content Marketing (Compendium), legacy
Workflow Automation
Opal
9.1
Oracle Content Marketing (Compendium), legacy
Mobile Access
Opal
1.0
Oracle Content Marketing (Compendium), legacy
Search
Opal
9.1
Oracle Content Marketing (Compendium), legacy
Visual planning tools
Opal
9.1
Oracle Content Marketing (Compendium), legacy

Communication

Opal
6.1
Oracle Content Marketing (Compendium), legacy
Chat
Opal
4.5
Oracle Content Marketing (Compendium), legacy
Notifications
Opal
9.1
Oracle Content Marketing (Compendium), legacy
Discussions
Opal
4.5
Oracle Content Marketing (Compendium), legacy

File Sharing & Management

Opal
9.1
Oracle Content Marketing (Compendium), legacy
Versioning
Opal
9.1
Oracle Content Marketing (Compendium), legacy
Video files
Opal
9.1
Oracle Content Marketing (Compendium), legacy
Audio files
Opal
9.1
Oracle Content Marketing (Compendium), legacy
Document collaboration
Opal
9.1
Oracle Content Marketing (Compendium), legacy
Access control
Opal
9.1
Oracle Content Marketing (Compendium), legacy

Content Creation

Opal
Oracle Content Marketing (Compendium), legacy
7.2
Ideation
Opal
Oracle Content Marketing (Compendium), legacy
6.3
Approval workflows
Opal
Oracle Content Marketing (Compendium), legacy
9.0
Content collaboration
Opal
Oracle Content Marketing (Compendium), legacy
7.6
Content calendar
Opal
Oracle Content Marketing (Compendium), legacy
7.4
Network for content licensing/production
Opal
Oracle Content Marketing (Compendium), legacy
5.5

Content Publishing

Opal
Oracle Content Marketing (Compendium), legacy
6.6
Content hub
Opal
Oracle Content Marketing (Compendium), legacy
6.5
Forms / Gated content
Opal
Oracle Content Marketing (Compendium), legacy
6.1
Embedded CTAs
Opal
Oracle Content Marketing (Compendium), legacy
7.1
Content distribution
Opal
Oracle Content Marketing (Compendium), legacy
7.2
Content promotion
Opal
Oracle Content Marketing (Compendium), legacy
6.1
Content automation
Opal
Oracle Content Marketing (Compendium), legacy
6.7

Content Reporting & Analytics

Opal
Oracle Content Marketing (Compendium), legacy
6.6
Audience profiling and targeting
Opal
Oracle Content Marketing (Compendium), legacy
6.1
Closed-loop tracking and reporting
Opal
Oracle Content Marketing (Compendium), legacy
6.1
Content performance analytics
Opal
Oracle Content Marketing (Compendium), legacy
8.1
Campaign optimization dashboard
Opal
Oracle Content Marketing (Compendium), legacy
6.4
Competitive analytics
Opal
Oracle Content Marketing (Compendium), legacy
6.3

Pros

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

Oracle Content Marketing (Compendium), legacy

  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • I also like being able to update the code if necessary.
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
Anonymous | TrustRadius Reviewer

Cons

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

Oracle Content Marketing (Compendium), legacy

  • Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
  • While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Opal

Opal 10.0
Based on 1 answer
No answer on this topic is available.

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 8.0
Based on 1 answer
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
Anonymous | TrustRadius Reviewer

Usability

Opal

No score
No answers yet
No answers on this topic

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 10.0
Based on 1 answer
It has never been down since we have used this software.
Anonymous | TrustRadius Reviewer

Support Rating

Opal

No score
No answers yet
No answers on this topic

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 10.0
Based on 2 answers
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
Anonymous | TrustRadius Reviewer

Implementation Rating

Opal

No score
No answers yet
No answers on this topic

Oracle Content Marketing (Compendium), legacy

Oracle Content Marketing (Compendium), legacy 6.0
Based on 2 answers
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
Anonymous | TrustRadius Reviewer

Alternatives Considered

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

Oracle Content Marketing (Compendium), legacy

While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
Anonymous | TrustRadius Reviewer

Return on Investment

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

Oracle Content Marketing (Compendium), legacy

  • Everyone had their own plan and executed them without taking into consideration the impact of another ongoing project. Compendium has created communication between teams that were not communicating before.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle Content Marketing (Compendium), legacy

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Opal
9.3
Oracle Content Marketing (Compendium), legacy
6.3

Likelihood to Renew

Opal
10.0
Oracle Content Marketing (Compendium), legacy
8.0

Usability

Opal
Oracle Content Marketing (Compendium), legacy
10.0

Support Rating

Opal
Oracle Content Marketing (Compendium), legacy
10.0

Implementation Rating

Opal
Oracle Content Marketing (Compendium), legacy
6.0

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