Compendium (discontinued) vs. Opal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Compendium (discontinued)
Score 9.9 out of 10
N/A
Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout the customer life cycle. Oracle acquired the product in 2013. A legacy product, Compendium is now end of sale.N/A
Opal
Score 6.2 out of 10
Enterprise companies (1,001+ employees)
Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Plan every facet of the brand experience, to ensure consistency throughout every moment and across every channel. Create…
$10,000
per year
Pricing
Compendium (discontinued)Opal
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Compendium (discontinued)Opal
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Compendium (discontinued)Opal
Content Creation
Comparison of Content Creation features of Product A and Product B
Compendium (discontinued)
7.2
6 Ratings
11% below category average
Opal
-
Ratings
Ideation6.36 Ratings00 Ratings
Approval workflows9.16 Ratings00 Ratings
Content collaboration7.66 Ratings00 Ratings
Content calendar7.56 Ratings00 Ratings
Network for content licensing/production5.54 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Compendium (discontinued)
6.6
6 Ratings
20% below category average
Opal
-
Ratings
Content hub6.56 Ratings00 Ratings
Forms / Gated content6.14 Ratings00 Ratings
Embedded CTAs7.15 Ratings00 Ratings
Content distribution7.25 Ratings00 Ratings
Content promotion6.14 Ratings00 Ratings
Content automation6.75 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Compendium (discontinued)
6.6
6 Ratings
17% below category average
Opal
-
Ratings
Audience profiling and targeting6.15 Ratings00 Ratings
Closed-loop tracking and reporting6.14 Ratings00 Ratings
Content performance analytics8.26 Ratings00 Ratings
Campaign optimization dashboard6.45 Ratings00 Ratings
Competitive analytics6.35 Ratings00 Ratings
Best Alternatives
Compendium (discontinued)Opal
Small Businesses
Vyond
Vyond
Score 8.7 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
LeanData
LeanData
Score 9.7 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Compendium (discontinued)Opal
Likelihood to Recommend
6.3
(6 ratings)
9.2
(5 ratings)
Likelihood to Renew
8.0
(1 ratings)
10.0
(1 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Compendium (discontinued)Opal
Likelihood to Recommend
Discontinued Products
Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
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Opal
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
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Pros
Discontinued Products
  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • I also like being able to update the code if necessary.
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
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Opal
  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
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Cons
Discontinued Products
  • Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
  • While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
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Opal
  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
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Likelihood to Renew
Discontinued Products
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
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Opal
No answers on this topic
Usability
Discontinued Products
It has never been down since we have used this software.
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Opal
No answers on this topic
Support Rating
Discontinued Products
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
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Opal
No answers on this topic
Implementation Rating
Discontinued Products
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
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Opal
No answers on this topic
Alternatives Considered
Discontinued Products
While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
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Opal
You get for what you paid for. Opal has more features
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Return on Investment
Discontinued Products
  • Everyone had their own plan and executed them without taking into consideration the impact of another ongoing project. Compendium has created communication between teams that were not communicating before.
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Opal
  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
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ScreenShots

Compendium (discontinued) Screenshots

Screenshot of Content marketers can see every aspect of their content production process at a glance, which is essential for a successful content marketing strategy.Screenshot of Leveraging Oracle Content Marketing’s Business Units feature results in improved marketing alignment by empowering marketing leaders to view one unified content calendar, content repository, and analytics dashboard across the entire organization. Corporate executives can drill down on content creation, distribution, and impact for individual business units in order to make necessary changes to drive success at the divisional level.

Opal Screenshots

Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.