What users are saying about
7 Ratings
33 Ratings
7 Ratings
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Score 9.4 out of 100
33 Ratings
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Score 7 out of 100

Likelihood to Recommend

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

Percolate

It is absolutely phenomenal for global social management. If you are wanting to provide a center hub for oversight that can assist other markets with content, approvals and idea generation, then Percolate excels in that area. Overall, it is also a very cost efficient tool given other competitors in the category.The platform is also well-built to suit an "all-in-one" workflow solution. With lean teams, Percolate can be the single go-to tool you need for planning, publishing and reporting. The built-in asset editor and approval process really takes the burden off juggling lots of different types of software and/or email.
Olin Graczyk | TrustRadius Reviewer

Feature Rating Comparison

Project Management

Opal
7.9
Percolate
Task Management
Opal
9.1
Percolate
Gantt Charts
Opal
9.1
Percolate
Scheduling
Opal
9.1
Percolate
Workflow Automation
Opal
9.1
Percolate
Mobile Access
Opal
1.0
Percolate
Search
Opal
9.1
Percolate
Visual planning tools
Opal
9.1
Percolate

Communication

Opal
6.1
Percolate
Chat
Opal
4.5
Percolate
Notifications
Opal
9.1
Percolate
Discussions
Opal
4.5
Percolate

File Sharing & Management

Opal
9.1
Percolate
Versioning
Opal
9.1
Percolate
Video files
Opal
9.1
Percolate
Audio files
Opal
9.1
Percolate
Document collaboration
Opal
9.1
Percolate
Access control
Opal
9.1
Percolate

Content Creation

Opal
Percolate
8.9
Ideation
Opal
Percolate
9.4
Approval workflows
Opal
Percolate
8.2
Content collaboration
Opal
Percolate
9.5
Content calendar
Opal
Percolate
8.4
Network for content licensing/production
Opal
Percolate
9.3

Content Publishing

Opal
Percolate
8.8
Content hub
Opal
Percolate
7.7
Content distribution
Opal
Percolate
9.8
Content promotion
Opal
Percolate
9.5
Content automation
Opal
Percolate
8.1

Content Reporting & Analytics

Opal
Percolate
8.2
Closed-loop tracking and reporting
Opal
Percolate
9.3
Content performance analytics
Opal
Percolate
7.1

Pros

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

Percolate

  • The Percolate Brew feature has a human powered "learning" tool that learns about the kind of content our brand publishes. Using that, it provides tips and sources for new content. Each morning, we receive a list of content from around the world that is relevant to our brand and worth sharing with our own audience.
  • The ability to create one piece of content, and then customize it for our various channels is a real time saver. We can write an article, then easily create a shorter version for Twitter, or a more B2B focussed piece for LinkedIn.
  • Percolate helps our content creators decide when to post content - its posting schedule tool makes sure you don't overpost, but can also intelligently decide on a better time to post something based off past results.
Anonymous | TrustRadius Reviewer

Cons

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

Percolate

  • Data is a mess. So unreliable. Takes so much time to create a concrete report.
  • There is no ability to export anything. No calendar PDFs, no data Excel sheets, nothing.
  • No paid management functionality.
  • Hated their listening tool abilities relative to other tools I've used.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Opal

Opal 10.0
Based on 1 answer
No answer on this topic is available.

Percolate

Percolate 10.0
Based on 2 answers
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
Ashlee Taylor, MBA | TrustRadius Reviewer

Implementation Rating

Opal

No score
No answers yet
No answers on this topic

Percolate

Percolate 9.0
Based on 1 answer
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
Anonymous | TrustRadius Reviewer

Alternatives Considered

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

Percolate

Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
Anonymous | TrustRadius Reviewer

Return on Investment

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

Percolate

  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
Nancy Ryerson | TrustRadius Reviewer

Screenshots

Pricing Details

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Percolate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

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