Optimizely Customized Commerce vs. Paddle

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Customized Commerce
Score 8.9 out of 10
N/A
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.N/A
Paddle
Score 5.8 out of 10
N/A
London-based Paddle offers an ecommerce and subscription management solution for software companies seeking a streamlined demonstration of their services and centralized management of their different service levels and cloud-based offerings.N/A
Pricing
Optimizely Customized CommercePaddle
Editions & Modules
No answers on this topic
Custom
custom pricing
Offerings
Pricing Offerings
Optimizely Customized CommercePaddle
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Optimizely Customized CommercePaddle
Top Pros
Top Cons
Features
Optimizely Customized CommercePaddle
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Optimizely Customized Commerce
7.5
26 Ratings
2% below category average
Paddle
5.7
6 Ratings
30% below category average
Product catalog & listings8.525 Ratings7.44 Ratings
Product management4.825 Ratings7.55 Ratings
Bulk product upload8.721 Ratings6.33 Ratings
Branding5.223 Ratings7.15 Ratings
Mobile storefront7.020 Ratings6.35 Ratings
Product variations7.021 Ratings2.64 Ratings
Website integration8.724 Ratings8.46 Ratings
Visual customization8.623 Ratings4.84 Ratings
CMS8.925 Ratings1.03 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Optimizely Customized Commerce
8.7
19 Ratings
14% above category average
Paddle
7.6
6 Ratings
0% above category average
Abandoned cart recovery8.715 Ratings7.85 Ratings
Checkout user experience8.719 Ratings7.46 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Optimizely Customized Commerce
8.8
17 Ratings
6% above category average
Paddle
7.4
5 Ratings
12% below category average
eCommerce security8.817 Ratings7.45 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Optimizely Customized Commerce
7.1
25 Ratings
5% below category average
Paddle
6.1
5 Ratings
20% below category average
Promotions & discounts8.421 Ratings9.15 Ratings
Personalized recommendations8.521 Ratings4.33 Ratings
SEO4.421 Ratings4.82 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Optimizely Customized Commerce
8.1
25 Ratings
4% above category average
Paddle
5.6
6 Ratings
33% below category average
Multi-site management8.620 Ratings4.53 Ratings
Order processing8.819 Ratings7.86 Ratings
Inventory management8.815 Ratings6.74 Ratings
Shipping8.816 Ratings1.01 Ratings
Custom functionality5.723 Ratings7.83 Ratings
Best Alternatives
Optimizely Customized CommercePaddle
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Optimizely Customized CommercePaddle
Likelihood to Recommend
8.6
(26 ratings)
6.1
(6 ratings)
Likelihood to Renew
4.6
(2 ratings)
-
(0 ratings)
Usability
7.4
(7 ratings)
-
(0 ratings)
Support Rating
8.2
(1 ratings)
-
(0 ratings)
Implementation Rating
2.7
(1 ratings)
-
(0 ratings)
User Testimonials
Optimizely Customized CommercePaddle
Likelihood to Recommend
Optimizely
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
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Paddle
I wouldn't recommend them to anybody because their support is getting worse and worse and their business processes require you to contact support whether you want to or not. You will be forced to contact support and then wait for days to get any meaningful response that's not a copy/pasted sentence from FAQ.
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Pros
Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
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Paddle
  • Super easy to implement SDKs across supported platforms that support modern interface paradigms.
  • Real team members that provide backend support for merchant issues. We had issues addressed quickly and taken seriously whenever we needed anything.
  • Help with navigating VAT transparently. We never worried that we were messing up in this complicated area of international sales.
  • Great first line customer support reduces the need for an extensive customer support organization on our end. They dealt with all purchase related issues as well as lightweight technical issues (e.g pointing users to FAQs, update links, etc.).
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Cons
Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Paddle
  • Analytics could support more flexible analysis of reported data and better custom events.
  • More customization of the drop in purchase UI on the web without the need for a full custom site integration.
  • Sometimes communication from their front line support staff has gone to the wrong address.
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Likelihood to Renew
Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Paddle
No answers on this topic
Usability
Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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Paddle
No answers on this topic
Support Rating
Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Paddle
No answers on this topic
Implementation Rating
Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Paddle
No answers on this topic
Alternatives Considered
Optimizely
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
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Paddle
We tried using Stripe before Paddle, but it was a pain integrating it and it lacked the licensing. Paddle allows us just to add a payment button and don’t ever think about payment methods, we don’t have to make a separate button for card payments and another one for PayPal. Paddle does all this in their checkout process.
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Return on Investment
Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
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Paddle
  • We wanted to grow faster, which was possible once we integrate recurring payment gateway. And we've got Paddle to do that.
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ScreenShots

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization

Paddle Screenshots

Screenshot of Padddle Payment Gateway