OptinMonster vs. ShippingEasy

OptinMonster is a perfect tool for companies that want to convert website visitors that leave without providing any information. Having more email addresses gives you more prospects to sell your products and services. You can use OptinMonster campaigns to generate leads on blog pages that normally lack a call to action, or use them to capture abandoning visitors on important product or service pages. It is generally a pop-up software, so it can't necessarily replace any plugin or software that handles web forms.

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ShippingEasy is perfect for a small business that needs the inventory system but doesn't want to pay through the nose. The customer service is excellent - they help you in set up, making changes, and make sure you understand how to use it. They save me time in managing our inventory and save me time when there is a problem - I call and get an answer right away. Plus if there is a system wide problem, which there rarely is, they make announcements and keep us up to date during and after

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• Lots of pre-designed campaigns to choose from that are fully customizable.
• Customizable CSS for each campaign is built in.

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• ShippingEasy makes it very easy to set up shipping rules for various scenarios so that shipping is fairly automated. It really is a click and ship type set up.
• ShippingEasy integrates into our BigCommerce platform very well. We very rarely have any issues with ShippingEasy syncing orders and shipping status to BigCommerce and vise versa.
• ShippingEasy's marketing service is very easy to use. It makes email campaign design extremely easy and aesthetically pleasing and it also makes automated emails very easy to set up as well.

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• Analytics is probably the area for the biggest improvement. Other than showing how the number of visitors, number of conversions, and conversion rate, there isn't much else to the native analytics. It would be nice to see campaign metrics side by side. Otherwise, you have to view one campaign at a time. In the history of conversions graph, it doesn't overlay website traffic or show how the conversion rate has changed over time.
• The only other area that may use improvement is their capable integrations. There are a few that are not provided, such as Kartra and Salesforce.

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• Fails to sync with the store consistently.
• Integration with Stamps.com is problematic.

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I don't change the pop up texts and leave the service to work without tinkering. I don't particularly like the dashboard elements and design functionality. But the product does exactly what it is designed for.

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I don't often need to contact their support team since their tools are quite easy to use and their documentation is well written. On the few occasions I haven't been able to find an answer on my own, their team was happy to help out in a timely manner.

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ShippingEasy customer support is excellent. We rarely have to wait on hold, the reps are knowledgeable, well trained, well spoken, and understand technical issues. They listen carefully to make sure they understand the issue and check if they do not know something. I feel confident that I am getting correct information and rarely have to make more than one phone call to get an issue corrected.

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Bitly link tracking can show us how content is resonating with our different audiences. Links do direct traffic to websites where a new visitor can be invited to subscribe to a newsletter. We can see a spike in traffic on a certain link and this can be connected to new subscriber growth as visitors react to the OptinMonster plugin. The two products co-exist effectively.

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ShippingEasy works well across multiple apps and offers better interface, in my opinion

• For several clients that we have implemented OptinMonster for, we have had a significant increase in leads, which keeps our clients happy and we retain the business.
• Campaigns are quick to set up, so it saves us significant time versus having to go to a web developer to build pop-ups or web forms. We can add something that goes "on top" of the website and turn it on and off with ease or change display rules to adjust how we want to use it.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• ShippingEasy has really had a positive impact overall on our business. It is very simple to use and the flexibility of the shipping rules has more or less automated shipping. So for a small organization like ourselves, it allows us to reduce overhead by not having to have multiple employees to ship.
• It also has helped reduce overhead significantly by switching our email marketing from Constant Contact. It is about a 10th of the price and has more functionality. So that was definitely a no-brainer
• All in all, ShippingEasy helps us reduce overhead the most in labor. It is extremely easy to use so a lot less of our time is devoted to shipping concerns such as manually entering shipments like before and making sure shipment information is transferred over to BigCommerce, or doing return labels. Everything integrates so well it is essentially automated.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info