What users are saying about
35 Ratings
23 Ratings
35 Ratings
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Score 9.4 out of 100
23 Ratings
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Score 8.1 out of 100

Feature Set Ratings

  • Ortto ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.8

Ortto

88%
8.4

SendPulse

84%
Ortto ranks higher in 5/8 features

WYSIWYG email editor

8.7
87%
11 Ratings
6.5
65%
13 Ratings

Dynamic content

8.8
88%
8 Ratings
7.0
70%
13 Ratings

Ability to test dynamic content

8.7
87%
8 Ratings
10.0
100%
11 Ratings

A/B testing

8.8
88%
8 Ratings
10.0
100%
10 Ratings

Mobile optimization

8.8
88%
10 Ratings
7.5
75%
13 Ratings

Email deliverability reporting

9.4
94%
21 Ratings
8.5
85%
24 Ratings

List management

8.8
88%
11 Ratings
8.0
80%
13 Ratings

Triggered drip sequences

8.8
88%
11 Ratings
10.0
100%
10 Ratings

Lead Management

9.0

Ortto

90%

SendPulse

Feature Set Not Supported
N/A
Ortto ranks higher in 3/3 features

Lead nurturing

9.7
97%
11 Ratings
N/A
0 Ratings

Data quality management

8.7
87%
10 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.7
87%
9 Ratings
N/A
0 Ratings

Campaign Management

8.8

Ortto

88%

SendPulse

Feature Set Not Supported
N/A
Ortto ranks higher in 1/1 features

Event/webinar marketing

8.8
88%
9 Ratings
N/A
0 Ratings

Social Media Marketing

8.8

Ortto

88%

SendPulse

Feature Set Not Supported
N/A
Ortto ranks higher in 1/1 features

Social profile integration

8.8
88%
8 Ratings
N/A
0 Ratings

Reporting & Analytics

8.7

Ortto

87%
8.5

SendPulse

85%
SendPulse ranks higher in 2/3 features

Dashboards

8.7
87%
12 Ratings
10.0
100%
12 Ratings

Standard reports

8.7
87%
12 Ratings
8.5
85%
13 Ratings

Custom reports

N/A
0 Ratings
7.0
70%
10 Ratings

Platform & Infrastructure

8.7

Ortto

87%

SendPulse

Feature Set Not Supported
N/A
Ortto ranks higher in 3/3 features

API

8.7
87%
8 Ratings
N/A
0 Ratings

Customizability

8.7
87%
9 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.7
87%
7 Ratings
N/A
0 Ratings

Attribute Ratings

  • Ortto is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.7

Ortto

87%
12 Ratings
7.0

SendPulse

70%
13 Ratings

Likelihood to Renew

Ortto

N/A
0 Ratings
9.1

SendPulse

91%
1 Rating

Usability

Ortto

N/A
0 Ratings
8.2

SendPulse

82%
1 Rating

Support Rating

Ortto

N/A
0 Ratings
9.1

SendPulse

91%
2 Ratings

Implementation Rating

Ortto

N/A
0 Ratings
8.2

SendPulse

82%
2 Ratings

Likelihood to Recommend

Ortto

Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
Read full review

SendPulse Ltd.

If you have to send several thousand emails to a bunch of different people on your mailing list (and want to customise fields from your database like: Hi 'Mr X' or 'Hi Jane') and want to do it quickly then SendPulse can help. If you are not fantastic with coming up with fresh looks and layout for mailers and want a program that makes suggestions to make life easier, then SendPulse can help. If you want to send an email campaign that is very similar to your last one but just want to tweak one or two things then SendPulse can help. If you want to send reminder emails or emails to segments of your mailing list who did or did not open your email or click on links in your email then SendPulse can help.
Read full review

Pros

Ortto

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Read full review

SendPulse Ltd.

  • SendPulse allows to connect with subscribers at the best time for each subscriber, which I haven't found anywhere else. What I mean is that if one of your subscribers reads emails at 8am, and another one at 2pm, SendPulse will automatically sends emails at that time when you subscriber reads emails. This is fantastic to increase your open rate!
  • It is easy to use, create a template for a newsletter, create auto-responders, create different unsubscribe pages.
  • It is easy to add any field you need to your CRM in SendPulse, so that you can target the people in your list more effectively.
  • Customer support is very fast and friendly (always a plus :-) ). I usually get an answer within 10 minutes to an hour to any question I have.
  • SendPulse allows to create a win-win situation when an email goes out, and avoid "spammy" situations with subscribers.
  • SendPulse has a great quality-price (have a look for yourself, but it's one of the cheapest on the market right now, and with the many features that are included, I personally find it's a steal)
Read full review

Cons

Ortto

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Read full review

SendPulse Ltd.

  • In the email editor they should include text separator. I can not put any separator between two lines in the same box. And sometimes the unavailabilty of this feature make my e-mails slightly less attractive.
  • They should include image editor in Drag & Drop Edition option so that users can edit their images there itself.
  • Campaign approvals take long time.
Read full review

Pricing Details

Ortto

Starting Price

$29 per month

Editions & Modules

Ortto editions and modules pricing
EditionModules
Professional991
Campaign292
Business2993
CustomRequest by quote4
Free05

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

SendPulse

Starting Price

Editions & Modules

SendPulse editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing starts from $9 a month and depends on the number of messages you send.

    Likelihood to Renew

    Ortto

    No answers on this topic

    SendPulse Ltd.

    Because I love how easy and intuitive SendPulse is.
    Read full review

    Usability

    Ortto

    No answers on this topic

    SendPulse Ltd.

    I find that overall SendPulse is very intuitive to use and the support is there to help you out in case you don't find how to do what you wish to do. The drag and drop functionalities make it easy to create the newsletters you want. Every field is explained and small tutorials are included to show you how to create a new template, newsletter, etc. which makes it very easy to use.
    Read full review

    Support Rating

    Ortto

    No answers on this topic

    SendPulse Ltd.

    Every time I contacted the support team with a question or a problem, they were very fast in replying and helping me out solve it. Usually latest within 10 minutes I would receive a first answer, and the problem would get solved on the same day.
    Read full review

    Implementation Rating

    Ortto

    No answers on this topic

    SendPulse Ltd.

    When implementing SendPulse, it is a good idea to have a transition phase where you still use both systems, in case anything goes wrong.
    Read full review

    Alternatives Considered

    Ortto

    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Read full review

    SendPulse Ltd.

    For SendPulse's price point, I consider their competition to be the likes of Mailchimp, ConstantContact, etc. While SendPulse rates roughly average across the board in all areas, for businesses looking for the cheapest option (which comes with a lack of features/quality), ConstantContact beats them. For quality/features/value, I'd say Mailchimp is the best option for small businesses.
    Read full review

    Return on Investment

    Ortto

    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Read full review

    SendPulse Ltd.

    • Tapping NRI clients with this software helps me in generating good revenue in last financial year.
    • I grow my NRI database by 60 in last year. And this software played a major role in doing so.
    • It made brand building very easy among my clients.
    Read full review

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