PFL helps businesses deliver authentic moments by
creating impactful direct mail that is data-driven, bringing measurement,
personalization, and predictability from digital to direct mail. PFL offers direct mail that is... Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement. Engaging: Supports engagement that results in action by paring digital tactics with memorable…
We selected PFL against Lob largely because of pricing and automation capabilities. We felt the team at PFL had our best interests at heart and could provide the robust automation we were looking for.
PFL doesn’t stand a chance against Postal & Reachdesk, from a new seamless UI, on demand customization based on new logos, customer service, and the ability for customers to enter their own size and address with a link are a few reasons why.
I have not tried other solutions and honestly, there is no reason to at this point. this is a new tactic we are outsourcing for the first time and still in a trial phase but the results have been solid.
JourneyMail is one I have evaluated. It did not seem as full featured as PFL Direct Mail Platform, nor did it integrate with the rest of the Salesforce products like PFL Direct Mail Platform (journeymail ONLY integrates to marketing cloud). My customers tend to be cross-cloud …
Reachdesk is a good solution for one-to-one strategic gifting for sales to utilizing and eGifting solutions, but I do not find it to work as well for one-to-many direct mail marketing campaigns, specifically on triggered, always on Evergreen campaigns and being able to do …
Unfortunately, we have decided to move away from PFL Hybrid Experience Platform and to Sendoso. In my opinion, the platform is more intuitive, and campaigns are easier to launch. We are able to move around funds instantaneously and get a project set up within a day. This is …
While there is some overlap in services and capabilities, PFL stands out in it's Tactile Automation Platform and customer success/support. They are truly part of our team and we look to them for new ideas, guidance, and opportunities we have not yet thought of internally.
The reason it's not a seven or above is purely because of the timing of a solution we had requested originally back in August 2023. It's now February 2024, and we're waiting for a wow-factor pitch deck. Previously, we only received a demo recording and an order form quote. These truthfully aren't helpful enough to convince and sway our senior leaders into spending the $35k+ investment into the PMC.
Personalization: It allows us to create highly personalized direct mail pieces tailored to individual recipients. For instance, we can include the recipient's name, relevant product recommendations, or even custom images that resonate with their preferences.
Multi-Channel Integration: The platform seamlessly integrates with our existing digital marketing tools and CRM systems. It enables us to orchestrate cohesive campaigns that combine email, social media, and direct mail to reach our target audience through multiple touchpoints.
Automated Workflows: PFL offers robust automation capabilities, streamlining the entire direct mail process. We can set triggers, such as website visits or email engagement, to automatically trigger the sending of personalized direct mail pieces, ensuring timely and relevant outreach.
Variable Data Printing: The platform simplifies variable data printing, enabling us to print custom content for each recipient efficiently. This is particularly useful for A/B testing different messaging or designs within a single campaign.
The UI is friendly, clear, and accessible, and I access it directly through the interface (Salesforce) that I perform my function in every day. It is intuitive to navigate, and I am able to find most functionalities I need without the need to consult an admin and/or support teams.
Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
JourneyMail is one I have evaluated. It did not seem as full featured as PFL Direct Mail Platform, nor did it integrate with the rest of the Salesforce products like PFL Direct Mail Platform (journeymail ONLY integrates to marketing cloud). My customers tend to be cross-cloud and own multiple products and want solutions that can integrate across their stack easily.
It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.