What users are saying about
10 Ratings
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Score 9.6 out of 100
30 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

Rubicon Project

If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
Hieu Nguyen | TrustRadius Reviewer

Skai (formerly Kenshoo)

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Rubicon Project
7.5
Skai (formerly Kenshoo)
6.1
Data Transfer
Rubicon Project
7.0
Skai (formerly Kenshoo)
7.0
DSP integration
Rubicon Project
8.0
Skai (formerly Kenshoo)
5.2

Ad Campaigns

Rubicon Project
8.0
Skai (formerly Kenshoo)
6.8
Ad campaign creation
Rubicon Project
8.0
Skai (formerly Kenshoo)
7.0
Ad deployment
Rubicon Project
8.0
Skai (formerly Kenshoo)
7.7
Display advertising
Rubicon Project
8.0
Skai (formerly Kenshoo)
5.8
Ad display and retargeting segmentation
Rubicon Project
8.0
Skai (formerly Kenshoo)
6.7
Sequence targeting
Rubicon Project
8.0
Skai (formerly Kenshoo)
7.0

Ad Reporting & Analytics

Rubicon Project
7.3
Skai (formerly Kenshoo)
6.8
Ad dashboards
Rubicon Project
8.0
Skai (formerly Kenshoo)
6.8
Ad performance reports
Rubicon Project
7.0
Skai (formerly Kenshoo)
7.0
Ad conversion tracking
Rubicon Project
7.0
Skai (formerly Kenshoo)
6.8
Ad attribution reporting
Rubicon Project
8.0
Skai (formerly Kenshoo)
6.8
Cross-channel ad management
Rubicon Project
8.0
Skai (formerly Kenshoo)
6.7
Ad forecasting and optimization
Rubicon Project
6.0
Skai (formerly Kenshoo)
6.8

Pros

Rubicon Project

  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
Anonymous | TrustRadius Reviewer

Skai (formerly Kenshoo)

  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
Matt Howarth | TrustRadius Reviewer

Cons

Rubicon Project

  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
Hieu Nguyen | TrustRadius Reviewer

Skai (formerly Kenshoo)

  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Rubicon Project

No score
No answers yet
No answers on this topic

Skai (formerly Kenshoo)

Skai (formerly Kenshoo) 7.8
Based on 3 answers
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
Jonathan Warner | TrustRadius Reviewer

Usability

Rubicon Project

No score
No answers yet
No answers on this topic

Skai (formerly Kenshoo)

Skai (formerly Kenshoo) 8.0
Based on 1 answer
Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo
Anonymous | TrustRadius Reviewer

Support Rating

Rubicon Project

No score
No answers yet
No answers on this topic

Skai (formerly Kenshoo)

Skai (formerly Kenshoo) 8.0
Based on 1 answer
Good dedicated reps who are knowledgeable about the product and offer advise specific to a client.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Rubicon Project

Rubicon had superior client services and monetization techniques.
Anonymous | TrustRadius Reviewer

Skai (formerly Kenshoo)

We selected Kenshoo in 2017 due to its market presence and its notoriety. We learned about Kenshoo's integrations with internal data warehouses, and the bid management aspects were touted as first class. In practice, our unique marketing needs did not align with the limitations of Kenshoo's software. But, we kept Kenshoo due to our integrations and reporting.
Anonymous | TrustRadius Reviewer

Return on Investment

Rubicon Project

  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
Hieu Nguyen | TrustRadius Reviewer

Skai (formerly Kenshoo)

  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
Anonymous | TrustRadius Reviewer

Pricing Details

Rubicon Project

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rubicon Project Editions & Modules

Additional Pricing Details

Skai (formerly Kenshoo)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required

Skai (formerly Kenshoo) Editions & Modules

Edition
Kenshoo$10,0001
  1. Starting Price
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Rubicon Project
9.0
Skai (formerly Kenshoo)
7.7

Likelihood to Renew

Rubicon Project
Skai (formerly Kenshoo)
7.8

Usability

Rubicon Project
Skai (formerly Kenshoo)
8.0

Reliability and Availability

Rubicon Project
Skai (formerly Kenshoo)
3.6

Support Rating

Rubicon Project
Skai (formerly Kenshoo)
8.0

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