Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…
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Siteglide
Score 9.0 out of 10
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Siteglide is a content management software offering from the company of the same name headquartered in Aldermaston.
Salesforce CMS is well suited for anything sales. If you need information on an account, want to touch your old accounts, need to get a better idea of ownership by vertical, or want to estimate revenue from your pipeline, it is very A-OK. We use Salesforce to open, close, and study prospects to later convert them into closed deals. There is a section for notes to detail about each and every account. You can add contacts in, complete with their title, email, cell phones, and other additional info, and since our program is sync'ed up with Outreach.io you can make an immediate call from the Salesforce page. It's a must if you are growing your company and want to stay organized within multiple departments.
As already mentioned, migrating websites from Adobe Business Catalyst, or any other platform is a strength. Using the Siteglide CLI, websites can be migrated as a static site to Siteglide, thus greatly reducing the amount of work necessary for the migration. Also, as long as developers are acquainted with HTML, CSS, Liquid, and Javascript, building sites with Siteglide can be done rapidly using their Siteglide Studio site builder. One of the additional strengths of Siteglide is Webapps. These can be easily used to provide the display and manipulation of dynamic data. The site can be designed so that users can change information without knowing anything about the underlying code. It allows a form-driven way to update site pages.
Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
Billing plans occasionally cost more than competition, mainly because of the way Platform OS works
"Drag and Drop" website building and maintenance could be improved in order to compete with other site-builders. Less reliance on knowing HTML, CSS, Liquid, Javascript, etc. would be a good direction to go in the future.
It's super awkward if you aren't familiar with it. I have several years' experience in both my organization's salesforce as well as others and there are still things that trip me up. I think Salesforce can get to a point where it's TOO bloated with all this information, all these integrations, what-have-you, that it can be difficult to find what you need in a timely manner or it creates a hiccup in workflows that you then have to work around. On the other hand, once these issues are identified, there is the possibility to manipulate Salesforce into creating automated workarounds. So, at least it allows for that. I think it's an issue of having so many options for bolt-ons that you start to lose perspective and functionality. You tend to lose focus on usability for users.
There could be an improvement for "non-programmers" and drag and drop editing. However, Siteglide's target market of website development agencies is well served and a great fit. Sites can be migrated from other platforms quickly and easily. New responsive websites can be developed quickly using Siteglide Studio and then robust functionality can be built out quickly and reliably. There is a wide range of features included in Siteglide and more features and upgrades are being rapidly added. The environment is built on a stable and performance-oriented platform. This allows agencies to provide excellent service on a worldwide basis.
I'm not sure - we have hired a person/team that are Salesforce Admin so when I have a question or need support I go in-house. But, I know Salesforce has incredible L+D and trainings available for free to help users develop in their skillsets.
Salesforce has a wide variety of services and its user interface was easy to understand and use. Our teams [thought] Salesforce to be better. When we were comparing the features as per our Marketing and Branding teams needs and uses, Salesforce came out on the top.
Siteglide knocks the socks off Duda in terms functionality, it's eCommerce isn't a match for Shopify (yet) but it's got a lot more flexibility and functionality than Shopify which comes up short if businesses want to do more than sell products...and versus WordPress, well, it's just much more professional and doesn't fall on its arse.
