Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Snowflake
Score 8.8 out of 10
N/A
The Snowflake Cloud Data Platform is the eponymous data warehouse with, from the company in San Mateo, a cloud and SQL based DW that aims to allow users to unify, integrate, analyze, and share previously siloed data in secure, governed, and compliant ways. With it, users can securely access the Data Cloud to share live data with customers and business partners, and connect with other organizations doing business as data consumers, data providers, and data service providers.
I rated this a seven because I love Salesforce, and it is excellent on the sales side. However, the marketing side has some pros and cons. It is terrific for keeping track of lead, customer, and dealer information, but it is not easy to automate workflows, integrate other software, or create well-designed emails. It is also straightforward to generate reports, which is very helpful in keeping track of lead progression to better market those leads and turn them into customers.
Snowflake is well suited when you have to store your data and you want easy scalability and increase or decrease the storage per your requirement. You can also control the computing cost, and if your computing cost is less than or equal to 10% of your storage cost, then you don't have to pay for computing, which makes it cost-effective as well.
Snowflake scales appropriately allowing you to manage expense for peak and off peak times for pulling and data retrieval and data centric processing jobs
Snowflake offers a marketplace solution that allows you to sell and subscribe to different data sources
Snowflake manages concurrency better in our trials than other premium competitors
Snowflake has little to no setup and ramp up time
Snowflake offers online training for various employee types
Do not force customers to renew for same or higher amount to avoid loosing unused credits. Already paid credits should not expire (at least within a reasonable time frame), independent of renewal deal size.
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
SnowFlake is very cost effective and we also like the fact we can stop, start and spin up additional processing engines as we need to. We also like the fact that it's easy to connect our SQL IDEs to Snowflake and write our queries in the environment that we are used to
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
Because the fact that you can query tons of data in a few seconds is incredible, it also gives you a lot of functions to format and transform data right in your query, which is ideal when building data models in BI tools like Power BI, it is available as a connector in the most used BI tools worldwide.
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
We have had terrific experiences with Snowflake support. They have drilled into queries and given us tremendous detail and helpful answers. In one case they even figured out how a particular product was interacting with Snowflake, via its queries, and gave us detail to go back to that product's vendor because the Snowflake support team identified a fault in its operation. We got it solved without lots of back-and-forth or finger-pointing because the Snowflake team gave such detailed information.
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
I think that all of the marketing platforms I have evaluated and used in the past serve different markets and purposes. Salesforce Marketing Cloud was more palatable to our team because of our existing tech stack where we had Salesforce CRM already deployed and in use. Compared to Marketo and Hubspot, Salesforce Marketing Cloud is a bit dated in terms of the UI/UX and the overall experience but still meets the needs of our organization. Mailchimp, however, isn't even playing in the same arena and is meant for small organizations and companies that don't have a need for a full fledged offering that SFMC brings to the table.
I have had the experience of using one more database management system at my previous workplace. What Snowflake provides is better user-friendly consoles, suggestions while writing a query, ease of access to connect to various BI platforms to analyze, [and a] more robust system to store a large amount of data. All these functionalities give the better edge to Snowflake.
Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
