What users are saying about
6 Ratings
42 Ratings
6 Ratings
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Score 8.6 out of 100
42 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Supermetrics

Marketing agencies who would like to create data-rich reports with multiple campaign sources using Google Data Studio + Supermetrics.
Lindsay Halsey profile photo

Sysomos MAP

It is well suited to quick turn projects that require very little as far as specific data is concerned. If you're trying to dig into the mentions to garner insights, it can be difficult to view things and find the most relevant content. But if you're looking for broad overviews leveraging big data insights, it is excellent.
Kristen Squire profile photo

Pros

Supermetrics

  • Supermetrics does a great job of accurately reporting on metrics
  • Supermetrics does a great job of reporting across platforms
  • Supermetrics is great at integrating with things like Excel or Google Sheets to adapt the reports to our needs
Austin Voigt profile photo

Sysomos MAP

  • Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
  • Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
  • User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
No photo available

Cons

Supermetrics

  • The pricing models can take a few extra minutes to understand to forecast your agency's costs if using Supermetrics for client reports.
Lindsay Halsey profile photo

Sysomos MAP

  • Their influencer/klout score algorithm is worthless - it caps out at 10 so the New York Times and Jo Schmo gamer dude and Justin Bieber all have the same score.
  • The Boolean builder can be frustrating, it will tell you there is an error, but gives you no indication of where. In a complex string it can take forever to figure out what you messed up.
  • Twitter listening only goes back one year. If you ever need to compare something year over year, without anticipating the need in advance and downloading reports, you're screwed.
Sara Robertson profile photo

Likelihood to Renew

Supermetrics

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 8.9
Based on 10 answers
There are two differentiating features that Sysomos MAP has that the competitor tools I have experienced (Radian6, Meltwater Buzz) did not: user-friendly Boolean queries for searches and near-real-time results. The former is important because, of course, your results are only as good as your search/campaign. With Sysomos, once you master Boolean queries (which isn't terribly difficult) you're set for creating any kind of listening report. I strongly prefer this to the "campaign creator" forms that other services provide. Second, Sysomos MAP returns results almost immediately - like a Google search. So if you get your results and see that you need to tweak your query - no big deal. Or if you have a last-minute request for a client - not an issue. Meltwater can take up to 48 hours for a search to fully populate. This is a major issue if you get your full set of results back and see that you need to adjust the query; you're looking at another two days of wait time. A long wait on results can also prove problematic in agency settings where clients or prospective clients often need results with a quick turnaround.
Kristen O'Neill profile photo

Usability

Supermetrics

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 9.0
Based on 5 answers
The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction
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Reliability and Availability

Supermetrics

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 8.0
Based on 4 answers
Not really an availability issue, but concurrency licensing rules mean that only one user can be logged in at a time.
No photo available

Performance

Supermetrics

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 8.3
Based on 4 answers
If searching over longer time frame, it can take a while to return results. SOmetimes as long as two to three minutes.
No photo available

Support

Supermetrics

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 7.2
Based on 5 answers
Varies person to person but generally they are helpful. The sales team is especially bright & useful in training team members for initial runs through MAP
No photo available

Online Training

Supermetrics

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 8.0
Based on 5 answers
We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
No photo available

Implementation

Supermetrics

No score
No answers yet
No answers on this topic

Sysomos MAP

Sysomos MAP 8.0
Based on 5 answers
Some users might require some help getting keyword sets built if they are new to social listening.
Ryan Smith profile photo

Alternatives Considered

Supermetrics

Supermetrics is definitely the most sophisticated and adaptable of the tools. It provides the most in-depth metrics reporting, the most accurate reporting, and the most detailed reporting across all of our platforms and campaigns. It is definitely worth the cost, if your organization requires this level of sophistication. If not, it may be too costly - and too complicated.
Austin Voigt profile photo

Sysomos MAP

  • Crimson Hexagon is on par with Sysomos but is better for deep sentiment insights and post emotion analysis.
  • Sprinklr is clunkier than Sysomos and used primarily for client specific publishing, not analytics or listening.
  • Other tools such as Julius, Socialbakers and Spredfast all offer different capabilities and are specialized for particular disciplines in the agency.
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Return on Investment

Supermetrics

  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
Lindsay Halsey profile photo

Sysomos MAP

  • Sysomos MAP allowed you to tell a story from the data and analytics, making client presentations more powerful and easier to follow.
  • Research efficiency shot through the roof. Instead of spending time gathering the data, we could focus on interpreting it and making the best insights/recommendations possible.
  • Overall, the platform is very intuitive. It allowed me as a new team member to contribute almost immediately.
Joseph Chiang profile photo

Pricing Details

Supermetrics

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Sysomos MAP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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