Synthesio Social Intelligence Suite vs. VinTank

It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like Sprinklr who are really good with compensation & value addition

Incentivized

VinTank is a tool for many facets of the wine and restaurant industry. Depending on the scale of your business, this tool can be managed and dispersed by an enterprise manager or solely owned by a social media/community manager. The ability to add multiple users and assign responses allows efficiency and proper knowledge to address specific issues brought by our social customers

• Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
• Synthesio has an excellent support team. They are always available to answer any questions we have.

Incentivized

• Geolocation Targeting - Discovers potential customers near your business using geolocation technologies
• Social Customer Relationship Management - Allows consumer segmenting and response to enhance the customer experience and satisfaction rates
• Brand Listening - Monitors millions of social conversations using social data to find who is talking about your brand
• Social Prospecting - Can discover potential customers based on context of their profiles, conversations and influence
• Specialized Social Index - Relevant to your competition and industry
• Analytics - Can gauge performance based on conversation, channel size, competition and social customer growth over time

• I’d love better graphics when I pull reports.
• The sentiment data is still inaccurate.
• We are unable to weed out all mentions of the arena associated with the bank.

Incentivized

• Complete Social Channel Management - A platform integration (such as Hootsuite) for planning, scheduling, posting and team management on a larger scale. Would mean one less social management platform for myself.

Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.

Given the value of the tools presented, VinTank is a no-brainer. Being able to monitor social mentions of brands, segment customers on various interaction levels, enhance consumer response and experience, all while discovering new and influential customers make VinTank a must have software product for wineries and restaurants. Context of our social mentions have become extremely powerful and VinTank has delivered the tools to use this data to its full potential to deliver true ROI

Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.

I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.

Incentivized

• It has helped us understanding the on going topics on our social page quite well.
• Really helped us in community management in due time for social accounts. Saved a lot of clicks and time as well as resources.
• Employees feel really happy with the tool because it lets them do the work fast and securely.

Incentivized

• Enhances Customer Service - Can discover conversations taking place and cater to the needs of our consumers in a more timely manner. Can also segment consumers based on interactions, purchasing behavior (with Vin65 integration) and influence.
• Discovers and Creates New Customers - I am able to discover potential customers with geolocation targeting and social prospecting. This helps drive traffic to our businesses while growing social awareness of our products.
• Efficient Customer Service Response - Continuous social monitoring allows me to stay on top of brand conversations and ensure timely responses to customer needs and dialog.