Likelihood to Recommend Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
Read full review After extensive research of DSP and DMP platforms in the market, our agency made the wise decision to license TTD's platform and develop a long-term partnership. TTD continues to innovate and offer cutting-edge media buying solutions, access to more audience data segments, and access to new and emerging media channels like CTV/OTT and digital-out-of-home. We couldn't be happier with TTD's technology and is one of the most advanced agency users of TTD is a key differentiator for our agency.
Read full review Pros Serving account targeted ads across a wide range of display ad providers Matching account based browsing data to target lists Identifying need and interest in particular accounts with intent data Identifying anonymous web traffic on our site from target accounts Reporting on ABM activity and metrics Read full review User engagement - Cookie matching provides better engagement and effectiveness Reporting of campaigns - Great reporting on display advertising & platforms Dashboard reporting - Scalable to global deployment & campaigns Read full review Cons Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products. Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform. Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them. There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product). Read full review Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings. The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters. Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag. Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date. Read full review Likelihood to Renew Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
Read full review Usability It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.
Read full review Support Rating We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
Read full review Alternatives Considered Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in
HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
Read full review The Trade Desk is a much better product than
AppNexus . Even though both products showed promise awhile back,
AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
Read full review Return on Investment Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement. 900% increase in deal size after using chat with our advertising campaigns 50% higher attendance for our events when leveraging our intent data for targeting Read full review The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing. We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk. We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable. Read full review ScreenShots Terminus ABM Platform Screenshots