Everest (Return Path + 250ok) vs. ZeroBounce

Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.

ZeroBounce is ideal for maintaining and improving your email deliverability. It's great for accurately processing large lists that contain many domains (not just the big box ISPs) and rooting out complainers. These results have the potential to reduce bounces before they happen, and keep your domain/IP reputation in good standing. ZeroBounce while exceeding expectations in email list cleaning, I would not recommend purchasing an email list, running it through their system and expect to be inboxing right out of the gate. Your deliverability is only as good as your list quality no matter how "clean" you think your list is.

Incentivized

• Individualized attention. They really dug in to understand our products and services.
• Easy-to-understand training and actionable items that you can sustain over a long period of time.
• They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.

Incentivized

• Bulk List validation up to 25 IDs per action is useful in some situations, as we don't want to create a CSV file every time, and for this smaller number.
• We sometimes use the email Finder option when we can't find an email for a person on any other platform.

Incentivized

• Some domain summary data inconsistent with seedlist detail
• UI feels a little dated
• Reporting options are limited
• As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
• Inbox Preview rendering could be more robust and extensive
• Would like to see Dark Mode previewing rendering

Incentivized

• Navigating among bulk validation, CSV upload, and single-ID validation is hard, and sometimes finding them or switching between them can be made more user-friendly.
• Results: After bulk validation, we receive the results in a Zip file, which is useful sometimes but not every time, as we have to un-zip, and there will be a different CSV file for each result. The final results can be made simple, like email ID in column A, results (valid or Invalid) in column B.

Incentivized

We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.

Incentivized

I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.

Incentivized

ZeroBounce is very simple to use. The interface is very user friendly. We didn't have to undergo any training or watch any instructional videos when we first logged in. There are little pop ups to highlight different features and explain certain things, but overall it's just upload a .csv and wait for the results. It then combines the results into one clean PDF breakdown, but it also gives more in-depth feedback through separate Excel sheets.

Incentivized

Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.

Incentivized

We have used ZeroBounce for about 18 months and it works flawlessly. We are able to get all of our questions/issues answered immediately. Felt very comfortable with the product immediately - used their web site which walked us through it and were able to get up and running within minutes. I really haven't had any issues that required support.

Incentivized

I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.

Incentivized

Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.

Incentivized

We have used two companies: Bulk Checker Email and Validity.com. We stopped using Validity.com because it became too expensive for what it offers. Bulk Checker Email is very slow and often experiences accuracy issues and frequent outages, especially with some mailbox providers such as Hotmail. However bulk checker email have blacklist that I'm talking about in previous question.

Incentivized

• It has helped identify inbox issues and thus helping our clients reach more inboxes.
• They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
• They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.

• Our deliverability is approximately 99% on most emails we send thanks to ZeroBounce
• We've had an increase in our domain reputation
• The price is affordable and similar to other tools that do the same, but are not as accurate as ZeroBounce

Incentivized