Likelihood to Recommend Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Read full review How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
Holli Drewry Assistant Director, Division of Student Affairs Communications and Innovative Technologies
Read full review Pros Individualized attention. They really dug in to understand our products and services. Easy-to-understand training and actionable items that you can sustain over a long period of time. They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information. Read full review We receive super customer service from a dedicated account representative. The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking. The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer. Holli Drewry Assistant Director, Division of Student Affairs Communications and Innovative Technologies
Read full review Cons Some domain summary data inconsistent with seedlist detail UI feels a little dated Reporting options are limited As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path Inbox Preview rendering could be more robust and extensive Would like to see Dark Mode previewing rendering Read full review Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns. Holli Drewry Assistant Director, Division of Student Affairs Communications and Innovative Technologies
Read full review Likelihood to Renew We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Read full review Usability I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
Read full review Support Rating Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
Read full review We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
Holli Drewry Assistant Director, Division of Student Affairs Communications and Innovative Technologies
Read full review Implementation Rating I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
Read full review Alternatives Considered Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford
Litmus , so having Return Path is crucial. The partnership with
Salesforce also allowed us to get it at pretty low cost.
Read full review We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
Holli Drewry Assistant Director, Division of Student Affairs Communications and Innovative Technologies
Read full review Return on Investment It has helped identify inbox issues and thus helping our clients reach more inboxes. They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them. They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer. Read full review We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email. Holli Drewry Assistant Director, Division of Student Affairs Communications and Innovative Technologies
Read full review ScreenShots Everest (Return Path + 250ok) Screenshots