Piwik is a free, open-source tool, which launched in 2007 and is written by developers from all over the world. The free tool is not a SaaS solution like Google Analytics, and therefore requires hosting, but the team behind the product offers a managed hosting option called Piwik Cloud. They also offer yearly support plans and professional services through Piwik PRO. A number of third-party plug-ins can be used to augment the solution.
|2013 revenue estimate||N/A|
|Customers||1 million+ websites*|
|Employees||20 for Piwik PRO*|
|Rating Attribute||Piwik||# of reviewers contributing to each rating||Digital Analytics Category Average|
|Likelihood to recommend||8.3||12||8.2|
|Likelihood to renew||7.7||12||8.3|
|Piwik Strengths||Piwik Areas for Improvement|
Free, open-source software with the advantage of data ownership and data privacy.
E-commerce capabilities need to be more flexible and better documented.
As an open source solution, Piwik is highly customizable. Dashboards can be completely customized via widget configuration.
Some tasks like creating custom data sets are not straightforward and would benefit from better documentation.
Clear data visualizations and the ability to drill down to very granular data without the need for customization.
Unlike commercially packaged products, Piwik does require some familiarity with web technologies, particularly for on-premise deployments.
Maciej Zawadziński, the CEO of Piwik PRO, says Piwik.org has several differentiators. Free and open-source, the platform is extensive and highly customizable, and there is complete transparency over how the software works, he says. “Every Piwik installation may be unique. Also, you have control over your own data; you can host it yourself and it does not get shared with third parties,” he says. The product complies with privacy regulations, which can be stricter in different countries.
The platform has all of the typical analytics capabilities, including individual-level data, click paths, and the ability to build visitor profiles and connect them to other systems such as customer relationship management. Because it is self-hosted, the platform can be used on intranet websites as well. Their product roadmap is public and driven by the community, and includes an upcoming A/B testing feature.
The company also offers consulting and other professional services based on the Piwik platform through Piwik PRO, as well as hosting services through Piwik Cloud. They also accept donations for the free platform and have done some crowdfunding to support new feature development.
The largest revenue stream is from Piwik PRO, Zawadziński says.
Piwik is translated into 53 languages and used on 1.1 million websites. “In Germany, we have 16 percent of market share and it's the second most used analytics platform after Google Analytics,” Zawadziński says. “The U.S. is a much larger market, so we see a lot of U.S. customers as well.”
Because Piwik is free and open-source, the company collects no data on its customers. However, Piwik PRO customers are often enterprises or government agencies—organizations where data ownership is key, Zawadziński says. Ten percent of all .gov websites use Piwik, he says. Piwik Cloud customers are often medium-sized businesses based in the U.S. or the UK.
Response to Feedback from Piwik Reviews
“Piwik currently excels at measuring websites, intranet and e-commerce,” Zawadziński says. “Very soon, it will become better at measuring apps in general: web apps, mobile apps and desktop apps, as well as connecting offline data: for example, letting users track their retail shop by providing businesses with a way to measure e-commerce and offline commerce data in the same platform. Our ultimate goal is to transform Piwik into a generic analytics platform that will let you measure the usage and performance of objects associated with the Internet of Things.”