TrustRadius Insights
Users have found great success in monetizing their inventory through the AppNexus platform, finding it to be an effective and reliable …
Overview
What is AppNexus?
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
Recent Reviews
Popular Features
- DSP integration (8)9.090%
- Ad dashboards (9)9.090%
- Ad campaign creation (8)8.080%
- Ad performance reports (9)7.070%
Pricing
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What is AppNexus?
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
End to End Demo of Windsor AppNexus Ad Data Connector
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AppNexus Apps 2.0
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Product Details
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What is AppNexus?
AppNexus Integrations
AppNexus Competitors
AppNexus Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
Reviewers rate DSP integration and Ad deployment and Ad dashboards highest, with a score of 9.
The most common users of AppNexus are from Mid-sized Companies (51-1,000 employees).
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(36)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Users have found great success in monetizing their inventory through the AppNexus platform, finding it to be an effective and reliable solution. They have also praised the platform for its impressive range of formats, including CTV inventory, which has proven valuable for customers running brand campaigns. With AppNexus, users can easily report on yield using the Yieldex feature, providing detailed metrics by section or DMA and enabling them to send KPI reports to management for better decision-making. In fact, many users have reported that the forecasting accuracy of Yieldex surpasses that of DFP, making it a valuable addition to their order management platforms. Moreover, AppNexus is highly regarded as a top performer in the header bidder stack, providing accurate and timely reporting.
AppNexus serves as a versatile DSP platform for programmatic advertising, offering highly customizable options and advantageous solutions for buying impressions. Users appreciate the ability to access premium publishers and reach users on multiple devices such as phones, PCs, and TVs. The global reach of AppNexus coupled with its exclusive publishers and supportive team make it a preferred choice for many advertisers. Additionally, AppNexus excels at data aggregation for organizing and managing journal subsets effectively. The platform is also utilized as a DMP for programmatic enterprise systems, providing accurate daily spend reports. Overall, AppNexus proves to be an invaluable tool for optimizing content inventory online and implementing successful programmatic campaigns.
Strong and Proactive Support Personnel: Multiple reviewers have praised the support team of AppNexus for their prompt resolution of issues and proactive approach to solving problems, ensuring a positive user experience.
Valuable Resource - AppNexus Wiki: Users have found the AppNexus wiki to be an invaluable source of information on various topics, including campaign performance and inventory optimization. The wiki provides comprehensive insights that help users make informed decisions.
Effective Platform for Buyers and Sellers: Many reviewers appreciate how AppNexus caters to the needs and goals of both buyers and sellers in the digital marketing industry. Its platform effectively facilitates transactions, creating mutually beneficial opportunities for all parties involved.
Cons:
- Time-consuming user creation process and invalid token messages: Some users have mentioned that creating users for a publisher account on AppNexus is a time-consuming process and can result in receiving invalid token messages. This aspect of the platform needs improvement.
- Complex platform with insufficient support: Several reviewers have found AppNexus to be a complex platform that requires a deep understanding of how it works. They also mentioned that the available wiki is insufficient, and getting support through email exchanges has been difficult. These users suggest that phone support would be more helpful.
- Non-intuitive interface and lack of training options: Users have expressed dissatisfaction with the platform's interface, stating that it is not easy to use, especially for newcomers. Additionally, they have mentioned the lack of training or certification options for users, making it challenging for them to fully utilize the platform's features effectively.
Attribute Ratings
Reviews
(1-10 of 10)Companies can't remove reviews or game the system. Here's why
May 27, 2021
Great CTV Solution
80%
8.0
85%
8.5
81.66666666666666%
8.2
March 03, 2020
AppNexus (APN) Review
76%
7.6
30%
3.0
68.33333333333333%
6.8
76%
7.6
80%
8.0
61.66666666666667%
6.2
October 08, 2019
AppNexus is a strong partner
N/A
N/A
N/A
N/A
N/A
N/A
October 07, 2019
AppNexus Review
52%
5.2
65%
6.5
65%
6.5
September 05, 2019
A clean ecosystem
64%
6.4
55%
5.5
71.66666666666667%
7.2
August 09, 2019
Great SSP!
74%
7.4
65%
6.5
73.33333333333333%
7.3
February 08, 2018
The best Yield Management App
N/A
N/A
N/A
N/A
60%
6.0
April 29, 2016
Appnexus is good but it could get even better!!
50%
5.0
30%
3.0
40%
4.0
October 27, 2015
AppNexus, a great tool for Programmatic Marketers
80%
8.0
40%
4.0
86%
8.6