A Dissapointing Experience For A Product That Has Lots Of Potential
October 18, 2019
A Dissapointing Experience For A Product That Has Lots Of Potential
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with AppNexus
We used AppNexus for its large list of features in managing our content inventory online. We chose AppNexus for its advertised automated process that claims to provide better optimization than doing so manually, it was used across our marketing department.
- Many options in terms of aspects of detail in campaign management.
- Automated systems that also work in tangent manually to allow manual optimizing and reporting.
- Systems felt flexible and gave more control to activities.
- The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
- The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
- No phone support is offered which would have made several things easier than exchanging confusing emails.
- Video inventory is still not implemented.
- After using AppNexus for our banner ads, which used to be a simple task became a complex one and we lost time building it out.
- After realizing there is no dedicated way to contact AppNexus for troubleshooting and exchanging many emails going into long threads we lost even more time.
- Our return on investment was poor with AppNexus due to the vastness of the platform and poor support experience limiting what we could do and losing time.
- Google Marketing Platform (formerly DoubleClick)
Google Marketing Platform is the platform we used prior to AppNexus, while Google Marketing works innately with so many other platforms and does a wonderful job of streamlining everything we thought the vast features that AppNexus brings to the table would assist us better. While AppNexus has better features than Google Marketing and more customization, its clunky UI and high difficulty curve really held the experience of AppNexus back for us.