Demandbase Reviews

43 Ratings
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Score 7.9 out of 100

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Kinjal Shah | TrustRadius Reviewer

Business Processes Supported

  • Provide account based insights for large enterprise accounts.
  • Integrate with other data sources such as SiteCatalyst (web analytics) data, VOC data, product analytics data to provide a 360 degree view of the most important customers for a B2B company
  • Prioritize sales and marketing for major/key accounts. Improve lead quality by arming the sales personnel with advance knowledge about the clients.
  • Identify Up-sell and Cross-sell opportunities.
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Anonymous | TrustRadius Reviewer
March 07, 2013

"Need-to-have" product.

Score 10 out of 10
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Business Processes Supported

  • Demandbase is a web optimization and targeting platform.
  • It helps DocuSign optimize their forms - ask less questions, but still receive all of the necessary information. Forms ID returns about 40 fields - most important for us being industry, company size, location information (company-based info), so we do not have to ask the client and risk abandonment.
  • Content ID allows us to serve up company size and industry relevant content in real-time when someone comes to our website.
  • AdFocus allows us to serve different ads based on where a unique company is in our buying/sales cycle
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About Demandbase

Demandbase offers a comprehensive set of marketing solutions purpose-built for the account-based needs of B2B. The Demandbase B2B Marketing Cloud includes Advertising, Marketing, Sales and Analytics solutions. According to the vendor, their solution provides B2B marketers with an unprecedented ability to get results from their existing marketing technology.

Demandbase Features

Has featureAccount-Based Advertising
Has featureWebsite Personalization
Has featureABM Analytics
Has featureAI-Driven Account Identification
Has featureAI-Driven Sales Development
Has featureConversion Optimization
Has featureAI-Driven Content Recommendations
Has featureAudience Segmentation
Has featureReal-Time Intent

Demandbase Integrations

Conversion optimization, CMS, CRM, Analytics platforms, Content marketing, Sales enablement, MAS

Demandbase Competitors

Terminus ABM Platform, Engagio, Dun & Bradstreet

Demandbase Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:Global
Supported Languages: English