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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Folloze

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.N/A
    Pricing
    Demandbase OneFolloze
    Editions & Modules
    No answers on this topic
    Folloze
    Contact Sales
    Offerings
    Pricing Offerings
    Demandbase OneFolloze
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalRequired
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OneFolloze
    Considered Both Products
    Demandbase
    No answer on this topic
    Folloze
    Chose Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use …
    Incentivized
    Chose Folloze
    Folloze has a great account management team!
    Incentivized
    Chose Folloze
    Our company has an MSA with Folloze. However, we are pushing them to meet our needs better for each sub-department.
    Incentivized
    Chose Folloze
    N/A- I was not a part of the selection process for Folloze so I cannot answer this.
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    98%
    Would buy again
    48 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    98%
    Delivers good value for the price
    40 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    94%
    Happy with the feature set
    46 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    100%
    Lived up to sales and marketing promises
    36 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    100%
    Implementation went as expected
    41 Answers
    Features
    Demandbase OneFolloze
    Engagement
    Comparison of Engagement features of Demandbase One and Folloze
    Feature
    Demandbase One
    5.9
    47 Ratings
    21% below category average
    Folloze
    7.7
    11 Ratings
    6% above category average
    Automated routing and prioritization6.439 Ratings7.510 Ratings
    Customer interaction histories6.443 Ratings7.710 Ratings
    Syndicated content4.03 Ratings7.39 Ratings
    Personalization6.140 Ratings8.111 Ratings
    Engagement data tracking6.847 Ratings7.611 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Folloze
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Folloze
    7.4
    9 Ratings
    3% above category average
    Ad campaign creation6.732 Ratings7.89 Ratings
    Display advertising7.132 Ratings7.49 Ratings
    Contextual advertising6.525 Ratings7.19 Ratings
    Social advertising5.726 Ratings7.39 Ratings
    Ad reporting and analytics6.433 Ratings7.59 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Folloze
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Folloze
    7.4
    11 Ratings
    4% above category average
    Standard visitor segmentation6.949 Ratings7.011 Ratings
    Behavioral visitor segmentation6.746 Ratings7.610 Ratings
    ABM sales intelligence6.548 Ratings7.510 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Folloze
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Folloze
    6.8
    11 Ratings
    2% below category average
    3rd party intent signals6.547 Ratings6.410 Ratings
    Downstream intent signals6.546 Ratings7.110 Ratings
    Account identification6.851 Ratings6.811 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Folloze
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Folloze
    7.5
    9 Ratings
    0% above category average
    Automated workflow & orchestration6.944 Ratings7.59 Ratings
    Best Alternatives
    Demandbase OneFolloze
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    6sense
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneFolloze
    Likelihood to Recommend
    6.7
    (225 ratings)
    7.6
    (49 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    9.1
    (2 ratings)
    Usability
    6.6
    (94 ratings)
    7.7
    (49 ratings)
    Availability
    7.0
    (2 ratings)
    8.2
    (1 ratings)
    Performance
    7.3
    (2 ratings)
    7.3
    (1 ratings)
    Support Rating
    10.0
    (50 ratings)
    6.4
    (41 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    4.5
    (1 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    9.1
    (2 ratings)
    Configurability
    -
    (0 ratings)
    5.5
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    4.5
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    5.5
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Demandbase OneFolloze
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Folloze
    I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Folloze
    • Plug into Salesforce. We live in Salesforce, so it's a must!
    • Ease of use when designing boards. We love to all feel like graphic designers.
    • Dashboards showing activity levels of all types.
    • Storing assets within folloze. Makes it super easy to build a board fast.
    • Cloning boards. Time saver!!
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Folloze
    • Integrating the contact form with our CRM has been a lengthy and on-going process
    • We use iframe for some of our content pieces and I think it could look better than it does now
    • We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Folloze
    Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement.
    Incentivized
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Folloze
    Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Folloze
    sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc
    Incentivized
    Read full review
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Folloze
    pages load slow sometimes
    Incentivized
    Read full review
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Folloze
    Great support overall, which is quick to answer any concerns or questions. They're punctual and precise with their responses. I've been very pleased overall. I know if I have a concern or worry that I'll get a response the same day or the day after. Nothing negative comes to mind.
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Folloze
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Folloze
    5 as we did it with our own people in house and not with Folloze
    Incentivized
    Read full review
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Folloze
    I was not involved with the implementation of Folloze. This project was executed before I was hired
    Incentivized
    Read full review
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Folloze
    Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Demandbase
    No answers on this topic
    Folloze
    cannot disclose
    Incentivized
    Read full review
    Scalability
    Demandbase
    No answers on this topic
    Folloze
    there are still a lot of things that need to be made available within the product
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Folloze
    • A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
    • A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot

    Folloze Screenshots

    Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.